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How Ronald McDonald House Is Modernizing Storytelling for a New Generation

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Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when one of the most iconic nonprofits in the world reimagines its brand for a new generation? In this episode, we sit down with Joanna Sabato, Chief Marketing and Communications Officer at Ronald McDonald House, to explore the strategy and storytelling behind the organization’s bold new “Family Stays” campaign.

From evolving a legacy brand and reaching Gen Z and Millennial audiences, to crafting authentic, emotionally resonant stories voiced by real families, Joanna shares how the campaign redefines what it means to connect with audiences in today’s media landscape.

Key Takeaways:

// How Ronald McDonald House evolved its brand while honoring decades of trust and legacy.

// The creative and strategic process behind the “Family Stays” campaign.

// Why authenticity and real family voices became the heart of the campaign’s storytelling.

// The importance of reaching younger audiences through emerging media and relatable narratives.

// How nonprofits can think like modern brands while staying mission-driven.

// Measuring success beyond impressions — focusing on emotional connection and impact.

// Lessons for marketers on building relevance and resonance in a fast-changing media landscape.

Connect with Joanna: LinkedIn

Learn more about the Ronald McDonald House: Family Stays Campaign | LinkedIn | Website

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

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243 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 09:11 (4d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 513974876 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when one of the most iconic nonprofits in the world reimagines its brand for a new generation? In this episode, we sit down with Joanna Sabato, Chief Marketing and Communications Officer at Ronald McDonald House, to explore the strategy and storytelling behind the organization’s bold new “Family Stays” campaign.

From evolving a legacy brand and reaching Gen Z and Millennial audiences, to crafting authentic, emotionally resonant stories voiced by real families, Joanna shares how the campaign redefines what it means to connect with audiences in today’s media landscape.

Key Takeaways:

// How Ronald McDonald House evolved its brand while honoring decades of trust and legacy.

// The creative and strategic process behind the “Family Stays” campaign.

// Why authenticity and real family voices became the heart of the campaign’s storytelling.

// The importance of reaching younger audiences through emerging media and relatable narratives.

// How nonprofits can think like modern brands while staying mission-driven.

// Measuring success beyond impressions — focusing on emotional connection and impact.

// Lessons for marketers on building relevance and resonance in a fast-changing media landscape.

Connect with Joanna: LinkedIn

Learn more about the Ronald McDonald House: Family Stays Campaign | LinkedIn | Website

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

Join our FREE Open Jobs group on LinkedIn: Join now

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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