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How to Build Insights-Driven Marketing Campaigns | Nataly Kelly of Zappi
Manage episode 488261495 series 3348310
What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi’s State of Creative Effectiveness report, the inside story behind her upcoming book Brand Global, Adapt Local, and how marketers can thrive by leaning into curiosity, clarity, and continuous feedback. We also touch on the emotional side of career pivots and why finding the right next step is more about mission than job titles.
Key Takeaways:
// Connected insights aren’t just a buzzword — they’re a system for improving creative, product, and brand performance with real-time consumer input.
// AI is not replacing marketers—it’s enhancing our ability to make smarter, faster, insight-driven decisions.
// If you’re out of work, you’re not alone — Nataly shares a powerful framework for finding clarity in the in-between.
The State of Creative Effectiveness Report: HERE
Learn more about Zappi: Website | NewsletterConnect with Nataly: LinkedIn | Brand Global, Adapt Local (Book) | Find Meaningful Work (Guide)
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
225 episodes
Manage episode 488261495 series 3348310
What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi’s State of Creative Effectiveness report, the inside story behind her upcoming book Brand Global, Adapt Local, and how marketers can thrive by leaning into curiosity, clarity, and continuous feedback. We also touch on the emotional side of career pivots and why finding the right next step is more about mission than job titles.
Key Takeaways:
// Connected insights aren’t just a buzzword — they’re a system for improving creative, product, and brand performance with real-time consumer input.
// AI is not replacing marketers—it’s enhancing our ability to make smarter, faster, insight-driven decisions.
// If you’re out of work, you’re not alone — Nataly shares a powerful framework for finding clarity in the in-between.
The State of Creative Effectiveness Report: HERE
Learn more about Zappi: Website | NewsletterConnect with Nataly: LinkedIn | Brand Global, Adapt Local (Book) | Find Meaningful Work (Guide)
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
225 episodes
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