Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

10 Social Media Storytelling Tips from Disney [Part 1]

27:15
 
Share
 

Manage episode 498780563 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ally and I debrief a recent guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant from Rachel Karten’s Substack, Link in Bio. Jonathan spent 10 years writing at Disney - and through this essay, shares how to apply his learnings from Disney to social media marketing. In part 1 of this 2-part episode, we discuss the first 5 storytelling tips from the essay and break down real-world social media applications you can test and learn with your brand’s social presence.

Key Takeaways:

Tip 1 // If you don’t have stakes, you don’t have a story. Add stakes to any story makes the audience care about the characters they’re watching.

Tip 2 // Shapes can elicit feelings. Create feeling and understanding with your audience through auditory and/or visual tools.

Tip 3 // You can’t get surprise without expectation. That’s the core of drama. By teasing what’s coming in the video, you can help stop the doom scroll with wording like “wait until the end” or “wait for it.”

Tip 4 // The conflict is the story. There is tension created between want and need. Be clear about how you want to drive audience adoption and behavior through their wants and needs.

Tip 5 // TV has the ability to evolve over time, whereas movies just are. A brand’s “TV-show” style content keeps the audience engaged day-to-day while the “movies” give them something to look forward to and talk about in a bigger cultural moment.

Connect with Ally: LinkedIn, Instagram

Subscribe to Rachel Karten’s Link in Bio Newsletter

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

Join our FREE Open Jobs group on LinkedIn: Join now

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  continue reading

237 episodes

Artwork
iconShare
 
Manage episode 498780563 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ally and I debrief a recent guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant from Rachel Karten’s Substack, Link in Bio. Jonathan spent 10 years writing at Disney - and through this essay, shares how to apply his learnings from Disney to social media marketing. In part 1 of this 2-part episode, we discuss the first 5 storytelling tips from the essay and break down real-world social media applications you can test and learn with your brand’s social presence.

Key Takeaways:

Tip 1 // If you don’t have stakes, you don’t have a story. Add stakes to any story makes the audience care about the characters they’re watching.

Tip 2 // Shapes can elicit feelings. Create feeling and understanding with your audience through auditory and/or visual tools.

Tip 3 // You can’t get surprise without expectation. That’s the core of drama. By teasing what’s coming in the video, you can help stop the doom scroll with wording like “wait until the end” or “wait for it.”

Tip 4 // The conflict is the story. There is tension created between want and need. Be clear about how you want to drive audience adoption and behavior through their wants and needs.

Tip 5 // TV has the ability to evolve over time, whereas movies just are. A brand’s “TV-show” style content keeps the audience engaged day-to-day while the “movies” give them something to look forward to and talk about in a bigger cultural moment.

Connect with Ally: LinkedIn, Instagram

Subscribe to Rachel Karten’s Link in Bio Newsletter

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

Join our FREE Open Jobs group on LinkedIn: Join now

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  continue reading

237 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play