Best Consumer Behavior Lab Podcasts (2025)

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Episode 169: Upgrading the Creator Playbook for Brands 36:30

4d ago36:30

36:30

This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting from short-term content sprints to long-term brand p…

1
How GEICO use the principle of concreteness to make memorable ads 29:04

4d ago29:04

29:04

GEICO have created some of the most effective US advertising in recent years. The GEICO gecko is one of the most popular characters in advertising. But what makes him so memorable? In this episode we discuss Ian Begg’s research into concreteness which showed that people are much better at remembering visualisable things compared to abstract concept…

1
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant 48:17

11d ago48:17

48:17

In this episode we talk with Gareth Harvey. Gareth was previously a professor of consumer psychology but now advises companies about how they can apply findings from behavioral science. In this episode he discusses some of his work with retailers showing how they can better frame special offers, use music more effectively and adjust the shopper jou…

1
How Hendrick's distinctive use of nostalgia explains their marketing success 28:24

18d ago28:24

28:24

In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.…

1
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You 37:38

25d ago37:38

37:38

In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.By Consumer Behavior Lab

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Episode 168: The Evolving Sports Media Landscape 35:56

1M ago35:56

35:56

Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the …

1
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C 34:16

1M ago34:16

34:16

In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that suggests this works well in a professional setting. We also cover the principle of make it easy and the evidence of this occurring in B2B. Finally, w…

1
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal 56:51

1M ago56:51

56:51

In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste …

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Interview: Nir Eyal, author of Hooked, on how to form lasting habits 49:31

2M ago49:31

49:31

In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differen…

1
How using humor helped Aviation gin laugh all the way to the bank 24:30

2M ago24:30

24:30

In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated charac…

1
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science 35:43

2M ago35:43

35:43

In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have bee…

1
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world 30:40

2M ago30:40

30:40

In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine…

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Episode 167: 2025 Outlook Trends 37:27

2M ago37:27

37:27

Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025 and beyond. In this episode, your host Ryan is joined by Adam Simon, the Lab’s managing director and the author of the Outlook, and Chelsea Freitas, …

1
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability 1:00:04

2M ago1:00:04

1:00:04

In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich ef…

1
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation 29:28

3M ago29:28

29:28

In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with all the artificial colourings removed) without damaging sales. That’s an impressive achievement, as often if you stress that a product has become hea…

1
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting 36:16

3M ago36:16

36:16

In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’l…

1
How Pret a Manger harnessed variable rewards to recover from the pandemic 23:03

3M ago23:03

23:03

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards…

1
Episode 166: CES 2025 Highlights 38:41

3M ago38:41

38:41

Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared our personal favorites, and voiced some skepticism towards some potential "vaporwares." From smart home and smart cars to cutting-edge food and health tech, we saw a lot o…

1
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations 49:01

3M ago49:01

49:01

We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.By Consumer Behavior Lab

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The replication crisis: How to avoid basing your marketing on bogus findings 24:38

4M ago24:38

24:38

In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.…

1
How to change habitual customer behaviour in the New Year 27:52

4M ago27:52

27:52

In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the b…

1
Episode 165: 2024 Year-End Trend Recap 38:24

5M ago38:24

38:24

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see what 2025 may bring. Together, the team discussed: The maturing deployment of AI and the long-term prospect of the AI hype The future of search and the…

1
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing 49:09

5M ago49:09

49:09

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but als…

1
The behavioural science behind the perfect gift 29:23

5M ago29:23

29:23

In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves …

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Episode 164: 2024 Holiday Shopping Trends 20:39

5M ago20:39

20:39

‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should keep an eye out for this year. From a renewed emphasis on experiential in-store shopping to interesting loyalty plays, not to mention the new entrants like Amazon Haul and metaverse shopping, there’s no shortage of interesting things for Ada…

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Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising 59:24

6M ago59:24

59:24

In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally wh…

1
Get Out the Vote: How behavioral science can boost voter turnout 26:54

6M ago26:54

26:54

In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…

1
Episode 163: The Early Days of MR Headsets 34:03

6M ago34:03

34:03

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the Lab, to round up all the recent news around mixed reality headsets. From the Orion AR glasses prototype that Mark Zuckerberg showcased earlier this month, or Meta’s Ai-infus…

1
How indulgence brands can benefit from moral licensing 19:02

7M ago19:02

19:02

In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behaving virtuously in another, and how brands like Miller and L'Oreal have applied this insight. Lastly, we examine a study by Read, showing how shoppers …

1
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier 44:07

7M ago44:07

44:07

We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.…

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Episode 162: iPhone’’s New “Visual Intelligence” & More 28:39

8M ago28:39

28:39

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven featu…

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Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science 48:10

8M ago48:10

48:10

In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysisBy Consumer Behavior Lab

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How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte 30:28

8M ago30:28

30:28

In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.By Consumer Behavior Lab

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Episode 161: Futurecaster Survey & Must-Know Insights 22:42

8M ago22:42

22:42

In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels. In part…

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How Disney uses the peak-end rule to manage queues and spark joy 26:55

9M ago26:55

26:55

In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.By Consumer Behavior Lab

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Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector 45:10

9M ago45:10

45:10

In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.By Consumer Behavior Lab

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Episode 160: How Brands Can Avoid Being Commoditized by AI 31:51

9M ago31:51

31:51

This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to avoid becomi…

1
Episode 159: After the "Streaming Wars," What's Next for Hollywood? 32:41

9M ago32:41

32:41

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,” and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars industry landscape, and that begins with …

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Episode 158: Apple Intelligence & Other WWDC News 40:54

10M ago40:54

40:54

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam and Ryan took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competi…

1
Summer holidays: using nostalgia to increase willingness to pay 36:55

11M ago36:55

36:55

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.By Consumer Behavior Lab

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Episode 157: 2024 Developer Conferences are all about AI 35:25

11M ago35:25

35:25

May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments…

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Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices 29:43

11M ago29:43

29:43

In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.By Consumer Behavior Lab

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How Liquid Death broke category norms to stand out from the crowd 26:28

12M ago26:28

26:28

In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.By Consumer Behavior Lab

1
Kentucky derby: gambling and the danger of overconfidence 37:17

12M ago37:17

37:17

In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.By Consumer Behavior Lab

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Episode 156: Decoding Gen Alpha & Millennial Parenting 30:40

1y ago30:40

30:40

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include: Gen Alpha’s key media behaviors How Gen Alpha socialize di…

1
Three biases that promote sustainable behaviour 33:00

1y ago33:00

33:00

In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.By Consumer Behavior Lab

1
How Red Bull used the principle of relativity to shrink their can and grow their sales 16:58

1y ago16:58

16:58

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.By Consumer Behavior Lab

1
How Chipotle employs the pique effect to generate excitement 17:52

1y ago17:52

17:52

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.By Consumer Behavior Lab

1
Episode 155: Apple Vision Pro 46:43

1y ago46:43

46:43

This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics in…

1
How Costco uses the sunk cost effect to drive repeat purchase 21:54

1y ago21:54

21:54

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.By Consumer Behavior Lab

Podcasts Worth a Listen

Consumer Behavior Lab Podcasts

Podcasts Worth a Listen