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How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Manage episode 473803484 series 3438351
In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that suggests this works well in a professional setting. We also cover the principle of make it easy and the evidence of this occurring in B2B. Finally, we discuss why, if behavioural science is so effective, it so rarely used by B2B marketers.
65 episodes
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 473803484 series 3438351
In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that suggests this works well in a professional setting. We also cover the principle of make it easy and the evidence of this occurring in B2B. Finally, we discuss why, if behavioural science is so effective, it so rarely used by B2B marketers.
65 episodes
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