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Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal

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Manage episode 472458198 series 3438351
Content provided by Consumer Behavior Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Behavior Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste beyond the plate.

  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 472458198 series 3438351
Content provided by Consumer Behavior Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Behavior Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste beyond the plate.

  continue reading

65 episodes

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