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Behavioral science for agencies: media planning

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Manage episode 489497413 series 3438351
Content provided by Consumer Behavior Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Behavior Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about target contexts.
We then look at some specific moments that brands can target – such as when people are in a good mood or when their age ends in nine.

  continue reading

83 episodes

Artwork
iconShare
 
Manage episode 489497413 series 3438351
Content provided by Consumer Behavior Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Behavior Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about target contexts.
We then look at some specific moments that brands can target – such as when people are in a good mood or when their age ends in nine.

  continue reading

83 episodes

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