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How Hendrick's distinctive use of nostalgia explains their marketing success
Manage episode 476247626 series 3438351
In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.
65 episodes
How Hendrick's distinctive use of nostalgia explains their marketing success
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 476247626 series 3438351
In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.
65 episodes
All episodes
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