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EP 261 - Five Steps to Transform Your Meta Ads
Manage episode 519856441 series 3270746
We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.
EPISODE RESOURCES ✍️
Replays available inside the all-access pass: Our course library
Check Aggie’s book: click
ABOUT YOUR TEACHER 💛
Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce brands.
Aggie has over 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™Ads strategies.
Aggie’s website: click
Connect with Aggie on LinkedIn: click
Connect on Instagram: click
CONNECT WITH AMS 🤝
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Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
Chapters
1. Reframing Meta Ads Around Intent (00:00:00)
2. Welcome To Old Marketing School (00:01:10)
3. Guest Intro And Book Spotlight (00:02:30)
4. Why Traditional Funnels Miss The Mark (00:04:30)
5. Meta’s AI And Creative-Led Targeting (00:06:20)
6. The Five Stages Of Buyer Awareness (00:08:40)
7. Demand Generation vs Demand Capture (00:12:20)
8. Ad Example: Heights Hook And Education (00:15:40)
9. Hooks That Earn The Right Attention (00:18:20)
10. Using AI For Research And Review Mining (00:21:00)
11. Ad Example: Motion App Diagnoses Pain (00:23:20)
12. UGC, Comments, And Authentic Proof (00:26:00)
13. Founder Story Ads That Convert Cold Audiences (00:28:40)
14. Planning Beats Building: AI As Copilot (00:31:40)
15. Context Documents And Better Headlines (00:34:20)
16. Creative Ideation And Iteration With AI (00:37:00)
17. Advantage Plus: Promise And Pitfalls (00:39:20)
18. Human Strategy In An AI-Driven Account (00:42:00)
19. Key Takeaways And Practical Next Steps (00:44:20)
20. Where To Find Aggie And Her Book (00:45:30)
21. Closing Notes And All Access Pass (00:46:10)
309 episodes
Manage episode 519856441 series 3270746
We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.
EPISODE RESOURCES ✍️
Replays available inside the all-access pass: Our course library
Check Aggie’s book: click
ABOUT YOUR TEACHER 💛
Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce brands.
Aggie has over 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™Ads strategies.
Aggie’s website: click
Connect with Aggie on LinkedIn: click
Connect on Instagram: click
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
Chapters
1. Reframing Meta Ads Around Intent (00:00:00)
2. Welcome To Old Marketing School (00:01:10)
3. Guest Intro And Book Spotlight (00:02:30)
4. Why Traditional Funnels Miss The Mark (00:04:30)
5. Meta’s AI And Creative-Led Targeting (00:06:20)
6. The Five Stages Of Buyer Awareness (00:08:40)
7. Demand Generation vs Demand Capture (00:12:20)
8. Ad Example: Heights Hook And Education (00:15:40)
9. Hooks That Earn The Right Attention (00:18:20)
10. Using AI For Research And Review Mining (00:21:00)
11. Ad Example: Motion App Diagnoses Pain (00:23:20)
12. UGC, Comments, And Authentic Proof (00:26:00)
13. Founder Story Ads That Convert Cold Audiences (00:28:40)
14. Planning Beats Building: AI As Copilot (00:31:40)
15. Context Documents And Better Headlines (00:34:20)
16. Creative Ideation And Iteration With AI (00:37:00)
17. Advantage Plus: Promise And Pitfalls (00:39:20)
18. Human Strategy In An AI-Driven Account (00:42:00)
19. Key Takeaways And Practical Next Steps (00:44:20)
20. Where To Find Aggie And Her Book (00:45:30)
21. Closing Notes And All Access Pass (00:46:10)
309 episodes
All episodes
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