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The Death of Digital Advertising (And What's Rising From the Ashes)
Manage episode 494855714 series 2784135
Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers!
We're talking about the death of digital advertising as we know it.
And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying.
Right now, there’s a perfect storm of changes that are fundamentally reshaping how people discover and buy products.
Before you panic and think "But what about my Facebook ads?" or "My Google campaigns are still working!" – stick with me. Because yes, some digital channels are still generating revenue, but the writing is on the wall. And the smart brands? They're already building what comes next.
And what’s coming next is actually incredibly exciting! So tune in to this second episode in my mini-series The Great Ecommerce Realignment to discover the 4 strategies replacing traditional digital advertising AND the steps you need to take to make this shift without tanking your business in the process!
Episode’s Show Notes: https://www.catherinelangman.com/episode-273/
Links mentioned in this episode:
If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy
Try Our Ecommerce Sales Growth Diagnostic Quiz
Other Ways To Enjoy This Episode:
281 episodes
Manage episode 494855714 series 2784135
Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers!
We're talking about the death of digital advertising as we know it.
And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying.
Right now, there’s a perfect storm of changes that are fundamentally reshaping how people discover and buy products.
Before you panic and think "But what about my Facebook ads?" or "My Google campaigns are still working!" – stick with me. Because yes, some digital channels are still generating revenue, but the writing is on the wall. And the smart brands? They're already building what comes next.
And what’s coming next is actually incredibly exciting! So tune in to this second episode in my mini-series The Great Ecommerce Realignment to discover the 4 strategies replacing traditional digital advertising AND the steps you need to take to make this shift without tanking your business in the process!
Episode’s Show Notes: https://www.catherinelangman.com/episode-273/
Links mentioned in this episode:
If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy
Try Our Ecommerce Sales Growth Diagnostic Quiz
Other Ways To Enjoy This Episode:
281 episodes
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