Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Death of Digital Advertising (And What's Rising From the Ashes)

40:42
 
Share
 

Manage episode 494855714 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers!

We're talking about the death of digital advertising as we know it.

And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying.

Right now, there’s a perfect storm of changes that are fundamentally reshaping how people discover and buy products.

Before you panic and think "But what about my Facebook ads?" or "My Google campaigns are still working!" – stick with me. Because yes, some digital channels are still generating revenue, but the writing is on the wall. And the smart brands? They're already building what comes next.

And what’s coming next is actually incredibly exciting! So tune in to this second episode in my mini-series The Great Ecommerce Realignment to discover the 4 strategies replacing traditional digital advertising AND the steps you need to take to make this shift without tanking your business in the process!

Episode’s Show Notes: https://www.catherinelangman.com/episode-273/

Links mentioned in this episode:

If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

Try Our Ecommerce Sales Growth Diagnostic Quiz

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

  continue reading

281 episodes

Artwork
iconShare
 
Manage episode 494855714 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers!

We're talking about the death of digital advertising as we know it.

And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying.

Right now, there’s a perfect storm of changes that are fundamentally reshaping how people discover and buy products.

Before you panic and think "But what about my Facebook ads?" or "My Google campaigns are still working!" – stick with me. Because yes, some digital channels are still generating revenue, but the writing is on the wall. And the smart brands? They're already building what comes next.

And what’s coming next is actually incredibly exciting! So tune in to this second episode in my mini-series The Great Ecommerce Realignment to discover the 4 strategies replacing traditional digital advertising AND the steps you need to take to make this shift without tanking your business in the process!

Episode’s Show Notes: https://www.catherinelangman.com/episode-273/

Links mentioned in this episode:

If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

Try Our Ecommerce Sales Growth Diagnostic Quiz

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

  continue reading

281 episodes

Alle episoder

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play