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In A Cashflow Crunch? Discounting Is Not The Solution...

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Manage episode 467534328 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.

So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.

Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought, ‘Wow, this is incredible!’

But fast forward to today, and the game has changed entirely. If your cash flow is feeling the squeeze, you’re not alone. Let’s talk about why this is happening and, more importantly, how to fix it.

Episode’s Show Notes: https://www.catherinelangman.com/episode-263/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Strategy Session: www.productpreneurmarketing.com/lets-talk

Live workshop, “3 Quick Wins to Rapidly Grow an Audience that Converts”

www.catherinelangman.com/workshop

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

  continue reading

271 episodes

Artwork
iconShare
 
Manage episode 467534328 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.

So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.

Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought, ‘Wow, this is incredible!’

But fast forward to today, and the game has changed entirely. If your cash flow is feeling the squeeze, you’re not alone. Let’s talk about why this is happening and, more importantly, how to fix it.

Episode’s Show Notes: https://www.catherinelangman.com/episode-263/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free Strategy Session: www.productpreneurmarketing.com/lets-talk

Live workshop, “3 Quick Wins to Rapidly Grow an Audience that Converts”

www.catherinelangman.com/workshop

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

  continue reading

271 episodes

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