Best B2B Blogger Podcasts (2025)

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096: Leading With Love: Mohammad Anwar on Redefining Marketing and Mentorship 46:31

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7d ago46:31

46:31

Send us a text Mohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his approach to business and marketing. From early culture shocks in both Saudi Arabia and rural Kansas, to guiding executives through challenges today, his story highlights how trust, storyt…

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095: AI Answers: The Future of SEO is Already Here (Office Hours) 9:25

22d ago9:25

9:25

Send us a text In this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility. From the shift away from rankings to the rise of Generative Engine Optimization (GEO), Danny breaks down what marketers need to know now, and how to stay visible an…

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AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next 29:11

29d ago29:11

29:11

How are B2B marketing teams really using AI today? In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI. After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wro…

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094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller 34:57

1M ago34:57

34:57

Send us a text Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable. From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional alignment, and no-nonsense mentorship. In this episode, she joins Danny Gavin to unpack the real ch…

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How to Build Processes to Power a Scalable B2B Webinar Program with Fidelity’s Steve Jones & Lauren Franklin 39:06

2M ago39:06

39:06

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization? In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Ma…

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093: You Want One Person to Do All That?! Real Talk on Marketing Jobs in 2025 41:13

2M ago41:13

41:13

Send us a text What started as a frustrated student’s question turns into two powerful interviews about the chaos of modern marketing job descriptions. Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary. From ov…

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092: Minisode - From Mommy Bloggers to Influencers with Paula Bruno 11:51

2M ago11:51

11:51

Send us a text What do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today’s creator-first economy. With nearly 25 years in …

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The Only Type of B2B How-to Guide Worth Creating 18:40

2M ago18:40

18:40

The content landscape has fundamentally shifted. Simple how-to guides used to be a staple of B2B marketing - highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages. In this episode, host Amy Woods shares how these simple how-to guides are now best left to AI, but this presents an opportuni…

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091: Office Hours | Websites That Convert: Development, Design, and SEO Success with Santi Schamberger 34:02

3M ago34:02

34:02

Send us a text In this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge. They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design. Santi opens up about his self-taught journey, agency life, and how real impact comes from alig…

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Webinar Series Part 5: How to Succeed With B2B Webinars - Answers to the 5 Most Common Questions 30:55

3M ago30:55

30:55

Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it. In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evan…

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090: Building Teams and Breaking Silos: Marketing Leadership in the Dirt World with Dan Briscoe 38:50

3M ago38:50

38:50

Send us a text In this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink …

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Webinar Series Part 4: Repurposing a B2B Webinar: How to Get Max Webinar ROI 26:16

4M ago26:16

26:16

A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference. In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into ne…

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089: Office Hours | Diagnosing Paid Social Campaigns & Nurturing Stronger Client Relationships with Joe Wolf 19:17

4M ago19:17

19:17

Send us a text In this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client rel…

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Webinar Series Part 3: How to Promote Your B2B Webinar (And Why Follow-Ups Matter) 26:23

4M ago26:23

26:23

Promotion doesn't stop once the webinar begins, and follow-up is just as important. In part three of our miniseries all about B2B webinars, Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, run through the full promotion cycle: before, during, and after. They share practical advice on how to get …

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088: The Best of SEO (Part 2): Brand Building, AI, and the Future of Search 59:12

4M ago59:12

59:12

Send us a text In this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical ro…

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087: The Best of SEO (Part 1): Mentorship Meets Strategy 39:16

4M ago39:16

39:16

Send us a text Mentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series. From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and huma…

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Webinar Series Part 2: How to Plan a B2B Webinar 22:06

5M ago22:06

22:06

A successful webinar starts with a smart plan. In part two of our webinars miniseries, Amy Woods is joined again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to share how B2B marketers can plan webinars that deliver real value – and set the stage for repurposing afterwards. They cover everything from c…

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086: Mastering LinkedIn Ads & Mentorship in B2B Marketing with AJ Wilcox 44:02

5M ago44:02

44:02

Send us a text In this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn. AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He…

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Webinar Series Part 1: 8 Reasons Why Webinars Are So Popular in B2B Marketing 17:43

5M ago17:43

17:43

Webinars have been a favorite format in B2B content marketing for years – but why do they work so well? In the first episode of our webinars miniseries, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to explore the benefits of webinars from both a strategic and practical point of…

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Why Webinars Work: Insights from B2B Marketing Leaders 14:35

5M ago14:35

14:35

Webinars continue to be one of the most trusted and effective tools in B2B marketing – and in this episode, we’re highlighting why. Ahead of our upcoming webinar miniseries, Amy Woods brings together insights from guests on our sister podcast, B2B Content Strategist, who all had one thing in common: they believe webinars are worth the effort. From …

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085: Branding As a Solution, Not a Service with Chaya Glatt 45:29

5M ago45:29

45:29

Send us a text In this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing. Chaya shares her thoughts on branding as a solution rather than just a service, offering insights into how businesses can use brandi…

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Maximizing ROI from B2B Events (In-Person and Virtual): How to Plan, Capture, and Repurpose Content 23:55

5M ago23:55

23:55

Live, virtual, and hybrid events continue to be a strategic advantage for B2B marketers – offering original thought leadership and genuine human connection that AI can’t replicate. In this episode, Amy Woods explores how live and virtual events can become high-performing engines for content – if you plan for it. From community-building to capturing…

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084: Office Hours | From NICU Nurse to PPC Pro: A Career Pivot Story with Sara Strickland 37:24

5M ago37:24

37:24

Send us a text In this episode, Danny welcomes Sara Strickland, a former full-time NICU nurse turned paid search coordinator at Optidge. Sara shares her powerful journey of transitioning from saving lives in hospitals to optimizing Google Ads campaigns. She discusses the transferable skills from nursing—like pattern recognition and empathy—that hav…

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Creating and Repurposing B2B Research & Reports 21:59

6M ago21:59

21:59

Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing f…

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083: Career Crossroads, PPC Prosperity, and Authentic Alliances with Susan Yen 41:57

6M ago41:57

41:57

Send us a text In this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC). Together, they discuss Susan’s journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing. Susan talks about h…

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How to Improve Your Interview Skills with Sarah Goff-Dupont 38:49

6M ago38:49

38:49

How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out? To add value to our recent five-part miniseries on expert interviews, we’re bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwrite…

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082: Office Hours | Paid Social Media for Beginners: Crafting Winning Ads with Grace Glass 44:07

6M ago44:07

44:07

Send us a text In this episode, Danny dissects the intricacies of paid advertising with Grace Glass, Paid Social Media Strategist at Optidge. She shares her expertise in balancing creative and strategic elements to build high-performing campaigns, especially for beginners. Tune in to gain valuable insights on ad budget allocation, testing methodolo…

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Expert Interview Series Part 5: Answers to the Most-Asked Questions About Content-Generating Expert Interviews 39:35

7M ago39:35

39:35

In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews. From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice…

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Expert Interview Series Part 4: How to Repurpose, Distribute & Maximize your Expert Interviews 28:49

7M ago28:49

28:49

In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively. They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key m…

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081: Powered By Psychology: Jyll’s Guide to Google Ads, Audience Targeting & Mentorship 46:01

7M ago46:01

46:01

Send us a text In this episode, Danny speaks with Jyll Saskin Gales, a Google Ads coach and former Google employee, about her journey from studying psychology to becoming a leader in digital advertising. Join us as Jyll shares insights on her time at Google, how she transitioned to consulting, and her approach to coaching and mentorship. She discus…

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Expert Interview Series Part 3: How to Run an Expert Interview for Maximum Content ROI 34:15

7M ago34:15

34:15

You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record! But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen. In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and C…

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Expert Interview Series Part 2: How to Prepare for a Content Generating Expert Interview 25:32

7M ago25:32

25:32

The key to great expert interviews? It all starts with the right preparation. In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews. From selecting the right experts (and interviewers) to asking …

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080: Curiosity, Community, & Confidence: Ameet’s Journey to PPC Leadership 49:24

7M ago49:24

49:24

Send us a text This episode of the Digital Marketing Mentor features Ameet Khabra, founder of Hopskip Media, who shares her unconventional journey from studying business administration to an unexpected stint in audio engineering, leading her to become a prominent figure in the PPC space. The conversation explores the importance of mentorship throug…

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Expert Interview Series Part 1: How Expert Interviews Can Fuel Your Marketing Strategy 14:05

8M ago14:05

14:05

What if your best content is already within your team, waiting to be uncovered? In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate. …

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079: From Microsoft to Mentorship: Jeremiah Andrick’s Journey of Lifelong Learning 59:21

8M ago59:21

59:21

Send us a text What happens when nearly two decades of digital marketing expertise, an entrepreneurial spirit, and a passion for mentorship converge? In this episode of The Digital Marketing Mentor, Danny Gavin sits down with Jeremiah Andrick, a seasoned digital marketing professional who has worked with powerhouse companies like Microsoft, Logitec…

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How to Create Content that AI Can't Create 12:08

8M ago12:08

12:08

The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it. Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentia…

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078: Office Hours | Problem-Solving in Paid Search: Best Practices & Common Red Flags with Brianna Deboever 26:29

8M ago26:29

26:29

Send us a text In this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge’s Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls. Whether you’re a se…

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How to Build a Winning Blog Content Strategy with Andy Crestodina 35:08

9M ago35:08

35:08

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the lat…

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077: Redefining Confidence, Culture, and Connections: Bo Bothe on Mentorship in a Digital World 40:53

9M ago40:53

40:53

Send us a text What if the lessons of a logical classroom and a father’s breakfast table could transform your approach to leadership and life? In this episode of The Digital Marketing Mentor, we talk with Bo Bothe, president and CEO of BrandExtract, a brand strategy firm in Houston, to discover insights gathered over the course of his career journe…

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B2B Content Marketing Trends & Predictions for 2025 17:07

9M ago17:07

17:07

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers. As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click…

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B2B Marketing Insights: What 2024 Taught Us About Content Marketing 31:49

9M ago31:49

31:49

2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the stando…

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076: Mentorship, Metrics, and Mastering PPC: Insights from Sophie Fell 36:28

9M ago36:28

36:28

Send us a text In this episode, Sophie Fell, Head of Paid Media at Liberty Marketing Group, shares her journey in digital marketing after motherhood, discussing her transition from managing Facebook posts for a startup to overseeing multi-million-dollar ad campaigns. She emphasizes the value of mentorship, data-driven decision-making, and the chall…

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Human vs. AI: The Best Way to Repurpose Long-Form Videos for Social Media 15:54

10M ago15:54

15:54

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In th…

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075: Mentorship and Representation: Mike's Journey from Music to Mastering SEO 38:16

10M ago38:16

38:16

Send us a text In this episode, Danny speaks with Mike King, SEO pioneer and founder of iPullRank, to explore the power of authentic representation through mentorship in the field of digital marketing and SEO. They discuss Mike’s journey from computer science to SEO leadership. These mentors helped shape his path and model for diversity in the indu…

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How to Use AI in Storytelling with Mike Allton 42:37

10M ago42:37

42:37

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling. Discover: How storytelling can strengthen your brand and foster community engage…

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074: Blending Creativity and Data: Navigating the Children’s Toy Industry with Katy Katz 45:54

10M ago45:54

45:54

Send us a text Katy Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-drive…

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Effective Content Repurposing for Search, Email, and Social Media Success 12:37

11M ago12:37

12:37

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media. In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strate…

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073: The Risks of AI-Generated Content at Scale: How One Business’s Strategy Led to Traffic Declines (Office Hours) 42:49

11M ago42:49

42:49

Send us a text In this special episode, Senior SEO Strategist Mandy Politi reveals key strategies for mastering SEO in the age of AI, focusing on Google's EEAT guidelines. Through the compelling case study of a real Optidge client, Mandy and Danny highlight the risks of relying too heavily on AI-generated content for the sake of ramping up quantity…

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The Secrets of Digital First Marketing with Neal Schaffer 43:25

11M ago43:25

43:25

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal in…

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072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy Oberstein 47:34

11M ago47:34

47:34

Send us a text In this episode of The Digital Marketing Mentor, Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on…