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How to Build Processes to Power a Scalable B2B Webinar Program with Fidelity’s Steve Jones & Lauren Franklin

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Manage episode 498725516 series 2799719
Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization?

In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.

Their webinar program is built on structure, strategy, and serious results.

Steve and Lauren share how they’ve built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from.

Find out:

  • How Fidelity structures webinar content for different B2B audiences
  • Why every webinar follows a detailed 68-step project plan
  • The power of live webinars - and how they make them work
  • Supporting speakers and scaling without sacrificing quality
  • Making webinars part of both the marketing and customer education strategy
  • Smart repurposing tactics (and how they work within a compliance-heavy organization)
  • How to optimize your webinar to adapt to sudden changes

Important links & mentions:


Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  continue reading

320 episodes

Artwork
iconShare
 
Manage episode 498725516 series 2799719
Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization?

In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.

Their webinar program is built on structure, strategy, and serious results.

Steve and Lauren share how they’ve built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from.

Find out:

  • How Fidelity structures webinar content for different B2B audiences
  • Why every webinar follows a detailed 68-step project plan
  • The power of live webinars - and how they make them work
  • Supporting speakers and scaling without sacrificing quality
  • Making webinars part of both the marketing and customer education strategy
  • Smart repurposing tactics (and how they work within a compliance-heavy organization)
  • How to optimize your webinar to adapt to sudden changes

Important links & mentions:


Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  continue reading

320 episodes

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