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In this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge.

They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design.

Santi opens up about his self-taught journey, agency life, and how real impact comes from aligning websites with actual business goals. This episode provides a roadmap for creating digital experiences that not only look professional but actually drive business results.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Santi breaks down why good, optimized websites convert — and pretty ones often don’t.
• He shares how learning SEO, design, and development together creates a complete skill set for developers and his tips along his self-taught journey in web development.
• Discover through Santi’s experience why collaboration between designers and developers is key in preventing digital disasters.
• Learn how WordPress, Elementor, and Hello Theme make life easier for devs and clients.
• A 30% lift in conversions? Santi proves data-led redesigns actually work.

Episode Links:

🔗 Santi’s LinkedIn
🔗 Optidge Web Development Services

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.