089: Office Hours | Diagnosing Paid Social Campaigns & Nurturing Stronger Client Relationships With Joe Wolf The Digital Marketing Mentor podcast

089: Office Hours | Diagnosing Paid Social Campaigns & Nurturing Stronger Client Relationships with Joe Wolf

4M ago 19:17

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In this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned.

With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don’t just run ads—they build partnerships that last. From tactical frameworks like Optidge’s 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.
Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.
Hear real examples of recovering strained client relationships through transparency and strategy.
Discover how UGC, offer testing, and full-funnel tracking power Optidge’s high-performing Meta ads.
Find out how Optidge’s pod model blends expertise, mentorship, and client care into every campaign.

Episode Links:

🔗 Joe’s LinkedIn
🔗 Optidge Paid Social Services

Follow The Digital Marketing Mentor:

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chapters

1. Introducing The Digital Marketing Mentor (00:00:00)

2. Client Success Story With Paid Social (00:01:19)

3. Building Partnerships Beyond Performance Numbers (00:04:12)

4. Cross-Platform Strategy Advantages (00:09:52)

5. Industry Experience Versus Problem-Solving Skills (00:13:30)

6. Backend Optimization and Client Partnerships (00:17:24)

96 episodes