Best Alexandra Spencer Podcasts (2025)

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Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar 6:36

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2d ago6:36

6:36

Shaheen Samavati, Co-founder and CEO of Vera Content, explores career mistakes through a cautionary tale of a webinar gone wrong during severe storms in Spain. 😱 Shaheen a committed marketing agency owner, shares how forgetting to hit record on a high-profile influencer webinar with 1,000 registrants and 350 live attendees created an expensive prob…

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085: Lucien Pagès: The Man Shaping the Stories of Fashion 56:07

9h ago56:07

56:07

In this episode, I sit down with Lucien Pagès, one of the fashion world’s most accomplished storytellers and the founder of the eponymous Lucien Pagès Communication, a prominent public relations agency in the luxury fashion and beauty industries. Cards on the table…I have known Lucien Pagès for decades. I have watched with joy as his unique mix of …

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Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients 52:42

4d ago52:42

52:42

Think your LinkedIn profile is just a digital CV? Think again. In this eye‐opening conversation with Louise Brogan (Founder, Brogan Partners; LinkedIn: Louise Brogan Ltd. – Video Content Marketing) LinkedIn UK, author of Raise your Visibility on LinkedIn, we uncover the strategic approach that transformed her business from a failing craft shop to a…

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FAIL: Direct Marketing Taught Me Everything Advertising Couldn't 4:43

9d ago4:43

4:43

In this mini series where we take a look back to our guest's mistakes they have shared, we have Patrick Collister's marketing mistake. Everyone makes mistakes in their marketing careers, but few are willing to discuss them openly. In this refreshingly candid conversation, our guest reveals how a seemingly catastrophic career move - joining a French…

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How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand 54:12

18d ago54:12

54:12

Alexandra Galviz, better known as Authentic Alex, is a LinkedIn Top Voice and the co-creator of the global LinkedIn Local movement. At just 24, she was leading training for 350 people across 21 offices, while secretly battling imposter syndrome, burnout and the pressure of living a life that didn’t feel like her own. Her viral LinkedIn post about l…

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Food Marketing FAIL: My Culinary Embarrassment with Meena Patak 5:31

24d ago5:31

5:31

Tamsin Daniel, a senior marketing professional and Head of Marketing at Firetree Chocolate, shares her embarrassing culinary f*ck up while supporting celebrity chef Meena Patak during a cooking show filmed in India. What begins as an exciting opportunity quickly descends into chaos with illness and a fundamental misunderstanding about chickpeas. 🤣 …

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The 1 B2B Thought Leadership Strategy You're NOT Using in 2025 52:42

25d ago52:42

52:42

Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reac…

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A TIKTOK trend. A locked door. A Mothers CPR 1:04:37

28d ago1:04:37

1:04:37

Send us a text He’d done it before and woken up euphoric. This time, he didn’t.” “We left the house as four. We came back as three.” It was just a normal school day. Isaac rode shotgun, grabbed his favourite Doritos, and ran upstairs like he always did. A few minutes later, Lisa called him for dinner. When he didn’t answer, she assumed he was playi…

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Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much 19:22

1M ago19:22

19:22

Wellness initiatives in the workplace often sound ideal, but what happens when they demand more than businesses can give? In this Campaign Crunch mini-episode, we’re joined by guest Sadie Straw to unpack Joe Wicks’ Movement Hour campaign, which encouraged employers to give staff an extra hour off each day for physical activity. Despite 10,000 compa…

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One loyal, vulnerable boy. A knife. Two fatal stabs. Three teenagers who planned it all. 1:21:48

1M ago1:21:48

1:21:48

Send us a text A loyal, vulnerable boy betrayed. They groomed him, they lured him, they stabbed him. A murder planned online, their posts, BECAME PROOF. Olly Stephens was just 13 years old, a boy who loved doing wheelies, baking, cooking, making people laugh, and standing up for others. He was a son, a brother, a friend. But his loyalty and vulnera…

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Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch 1:12:58

1M ago1:12:58

1:12:58

Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spot…

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It took 14 years for Brianna to blossom. The petals were torn away when hate and transphobia met obsession and betrayal 1:05:21

2M ago1:05:21

1:05:21

Send us a text From Warrington to the world — the LGBTQ+ community mourned Brianna Ghey after her tragic murder. But this is her mother’s story. Her pain. Her insight into who Brianna truly was. Esther was a young single mum to two beautiful children — Brett and his sister. Life was full of memories until a “three became four” when she met her husb…

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From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail 54:23

2M ago54:23

54:23

For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated. Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Ge…

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Episode 6: From Catwalks to chemo. Leah’s brave ADHD fuelled life as an influencer 1:19:48

2M ago1:19:48

1:19:48

Send us a text “She strutted down that catwalk in shoes two sizes too big — and still looked like a queen.” In this episode of The Functioning Griefster, I sit down with Jenny, fellow young mum, ADHD soul, and mother of Leah, a teenage cancer warrior and TikTok creator whose light continues to shine even after her passing. Leah was studying childca…

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Episode 5 - 12 years old, one viral challenge, 21 court cases, no second chances. 57:15

2M ago57:15

57:15

Send us a text He was only twelve, full of energy, laughter and evening plans with his mum. In April 2022, Archie Battersby, was found by his mum, Hollie Dance, unconscious at home after a fun afternoon together with evening plans to go to the cinema. There was no warning, just a four minute 23 seconds phone call and a dressing gown cord that chang…

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Episode 4 - He walked out the door, then the police knocked on it. 43:24

2M ago43:24

43:24

Send us a text Luke Tyler was 20. A charismatic, spontaneous, witty, lovable yet humble soul, popular in the car community with an impressive TikTok following, who loved driving, especially japanese cars, including his 1991 Eunoroadster and 1998 Toyota Celica. Driving helped his mental health, gave him freedom, it was his escape. On the 13th of Oct…

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Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets 58:13

2M ago58:13

58:13

Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing. The gap between what consumers say influences them and what actually drives their behavior creates a golden opportunity …

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PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news. 4:49

2M ago4:49

4:49

Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval. • Background as a PR professional with experien…

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How British Wool Turned 30,000 Farmers into Brand Advocates 44:25

2M ago44:25

44:25

What does it take to market an iconic British agricultural product in today's digital world? Graham Clark, Director of Marketing at British Wool, pulls back the curtain on the fascinating journey of promoting this sustainable fiber to modern consumers. British Wool stands as the last remaining farmers' cooperative in the UK, representing approximat…

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Episode 3:Naomi’s Story-He saved lives, while losing his. 1:01:52

3M ago1:01:52

1:01:52

Send us a text He was only 18. It was New Year’s Eve. While most were celebrating, Naomi got a call from Canada: her son Jay had collapsed and was in intensive care. She rushed home — but what followed was every parent’s nightmare. Jay had gone into cardiac arrest from Sudden Arrhythmic Death Syndrome (SADS) — the same silent threat that has tragic…

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Training FAIL: Media Training Goes Sideways: True Stories from the Trenches 3:47

3M ago3:47

3:47

Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy Clapperton, shares candid stories from 20 years of journalism experience that reveal how technical difficulties, difficult clients, and embarrassing moments become valuable learning experiences. • A particularly memorable mishap involved conducting in…

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The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement 15:00

3M ago15:00

15:00

When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed. Our marketing experts Lauren and Becca unpack how the brand leveraged In…

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Episode 2: Sharon’s story of giving birth to a sleeping baby and her baby boys legacy. 1:03:55

3M ago1:03:55

1:03:55

Send us a text They told her there was no heartbeat. What follow is something no parent should ever endure. Next line in this episode, I sit with Sharon, founder of The Luca foundation,as we open up about what it means to give birth to a sleeping baby. We share our own experiences, the silence in that delivery room, and the moment after that no par…

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Marketing Mistake: Did I Just Break Stock Market Regulations? 6:05

3M ago6:05

6:05

Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule." Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report …

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084 Charaf Tajer: Takes Fashion Global With His Casablanca Brand 35:15

3M ago35:15

35:15

In just seven short years, Charaf Tajer, the founder and creative director of the brand Casablanca, has proven that the fashion world has room for a multitude of sartorial expressions. His unique blend of old-money style, colorful prints, sporty inspirations and architectural touches has managed to recalibrate the language of contemporary fashion. …

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Episode 1- I lost my son and found my voice. I now record a podcast in the van where he took his last breath 38:49

3M ago38:49

38:49

Send us a text In the very first episode of The Functioning Griefster, I share the promise that she made to my son, Dec, to keep saying his name and to help others. Recorded in the back of the van where Dec took his last breath this Podcast invite’s those grieving, to tell their stories with honesty, heart and hope. This series is called a mother’s…

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Your Marketing Team Just Got Smarter Thanks to AI 53:31

3M ago53:31

53:31

What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bruce Smith. He’s the founder of Escherman, a CIPR Fellow, and Chair of the AI in PR panel, not to mention a certified Google Partner who’s trained over 3,000 organisations. From global brands to governme…

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Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster 3:46

3M ago3:46

3:46

The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities. • Event was p…

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Are You Still Measuring Outputs When You Should Be Measuring Outcomes? 1:00:36

3M ago1:00:36

1:00:36

Let’s be honest, the PR world still loves a good-looking coverage book. A glossy spread in the national press, a namecheck in a podcast, a flurry of social mentions. It feels like success. But what’s it actually doing for the business? Not much, in most cases. For too long, we’ve let vanity metrics run the show – chasing likes, impressions and clip…

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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To 3:02

3M ago3:02

3:02

Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision." What seemed like marketing genius internally received a lukewarm public reception, teaching them valuabl…

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The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness 32:03

3M ago32:03

32:03

Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manager with deep experience in leading marketing operations and running fully integrated campaigns that actually deliver on business objectives. She’s worked across both large corporations and SMEs in a range of sectors, and always brings a sharp, strateg…

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Marketing Mishap: Using My Name As My Password Wasn't Great 3:16

4M ago3:16

3:16

Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password. • Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices • Poor decisions have inclu…

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FAIL: When your business feels like your baby, you take the losses personally 3:56

4M ago3:56

3:56

Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through emotional reactions to business setbacks and poor financial management in agency life. • Letting emotional responses to client departures negatively impact team management • Acknowledging how leadership mistakes create lasting negative impressions that…

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FAIL: "I Started an Online Wine Business Right Before Lockdown" 9:43

4M ago9:43

9:43

Josh Lachovic, ex-startup founder turned growth agency founder, shares his journey from digital marketing roots to founding a wine startup that experienced meteoric growth during the pandemic, only to face the harsh reality when lockdown behaviors proved unsustainable. • Started in SEO and content writing at a PR agency, combining his tech backgrou…

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Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy 14:57

4M ago14:57

14:57

Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to the Peppa Pig universe. From pregnancy announc…

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FAIL: I was almost printed on the front page of a national newspaper 4:25

4M ago4:25

4:25

This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly became part of the printing machinery at the historic launch of the Today newspaper in 1986. • Sent to cover the launch of the Today newspaper as his first press assignment • Instructed to get an excl…

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Why Lazy Content Will Kill Your Brand 53:52

4M ago53:52

53:52

Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing. • The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof" • Ho…

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FAIL: How I made 120,000 Anglers Angry 3:18

5M ago3:18

3:18

Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱 • Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition" • The fundament…

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The Future of Chocolate Is Hidden in Volcanic Soil 50:31

5M ago50:31

50:31

Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its roots - volcanic soil. Tamsin Daniel, Head of Marketing at Firetree Chocolate, takes us on a fascinating journey through the world of premium chocolate production, revealing how cocoa grown in the nutrient-rich volcanic soils of remote islands create…

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The Art of Global Content with Shaheen Samavati 16:01

5M ago16:01

16:01

Marketing across borders goes far beyond simple translation - it requires genuine cultural understanding and strategic adaptation. In this eye-opening conversation with Shaheen Samavati, co-founder and CEO of Vera Content, we explore the intricate world of multilingual marketing and why so many brands struggle to get it right. Shaheen reveals how h…

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"Getting Fired Was the Best Career Move I Ever Made" 1:04:40

5M ago1:04:40

1:04:40

Getting fired can be devastating to your career - or it can be the catalyst for something greater. For Patrick Collister, being unceremoniously dismissed from a French-owned direct marketing agency where he was billed at £1000 per hour became a transformational moment that propelled him toward success. In this fascinating conversation, Patrick take…

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Severance: The Marketing Masterclass Behind Apple TV's Cult Show - Campaign Crunch 22:44

5M ago22:44

22:44

Marketing a TV show in today's crowded streaming world requires more than just trailers and billboards - it demands innovative thinking that captures attention and builds genuine connection. That's exactly what we explore in this fascinating conversation with Courtney Milne from our team at Prohibition, who unpacks the brilliant marketing strategy …

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The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special 35:41

6M ago35:41

35:41

In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman. The theme? Banishing their marketing bugbears forever. Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable pra…

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AI, Reddit, and Micro-Virality: Our Social Media Trends for 2025 50:49

6M ago50:49

50:49

Following on from our most popular episode last year where we looked at social media trends for 2024, we have our 2025 prediction list. Social media continues to evolve rapidly, with new platforms emerging and established ones transforming to meet changing user preferences and behaviours. We look at the key trends that will shape social media marke…

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"I Didn’t Pay Myself for 3 Years" - How Agorapulse Built a Thriving Business 49:43

6M ago49:43

49:43

What does it really take to build a successful SaaS business from scratch with no funding? Emeric Ernoult knows the answer all too well - he went three years without a salary while bootstrapping Agorapulse, now one of the world's leading social media management platforms. The journey began in 2000 with a community-building software before "social m…

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YouTube Dominance: Why Most Brands Fail at Video Marketing 1:02:02

6M ago1:02:02

1:02:02

YouTube isn’t just holding its own against TikTok and Instagram – it’s thriving. In fact, in the US, it’s now watched more on televisions than computers, marking a major shift in how audiences engage with digital content. Yet despite this growth, many marketers still don’t truly understand how to make the platform work for them. In this sharp and p…

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How to turn passionate fans into your most powerful marketing channel, with Paul Archer 53:21

6M ago53:21

53:21

Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of the brand? In this episode, we sit down with Paul Archer, founder of Duel and passionate 'advocate' for brand advocacy. He offers brilliant insight into how brands can thrive in an era in which consumer …

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How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss 1:04:32

7M ago1:04:32

1:04:32

Yep, Astonish cleaning products really started out in a shed in Leeds… In this episode, we go behind the scenes of cleaning brand, Astonish, with owner and CEO Howard Moss, to learn about the one-man business that has transformed over 50 years into an international success, distributing to more than 30 countries worldwide. From Howard’s father atte…

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Crisis Control 2025: What to Do When It All Goes Wrong 1:02:10

7M ago1:02:10

1:02:10

It’s easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest episode takes a look at exactly what needs to be done when the heat is high, the pressure is on, and it feels like your back’s against the wall because of one type of disaster or another. We discuss the types of crises businesses can face, from data br…