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From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
Manage episode 499761418 series 3484829
For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated.
Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s own stat, not mine).
From ditching law school, to producing TV ads, to mastering LinkedIn, Sarah’s career says one thing loud and clear: LinkedIn isn’t social media, it’s a networking machine. And if you’re still treating it like Facebook in a suit, you’re doing it wrong.
Is this a smart move or a marketing mistake?
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
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Chapters
1. Marketing Fails and Podcast Introduction (00:00:00)
2. Sarah's Journey from Law to LinkedIn (00:02:05)
3. The Pandemic Pivot to Employee Advocacy (00:04:36)
4. Personal Profiles vs Company Pages (00:07:30)
5. LinkedIn as a Networking Party (00:12:42)
6. The T.R.U.S.T Framework Explained (00:21:21)
7. LinkedIn Pet Peeves and Content Issues (00:27:41)
8. Building an Employee Advocacy Programme (00:37:06)
9. Hiring Mistakes and Lessons Learned (00:45:01)
10. Managing Employee Social Media Behaviour (00:49:46)
102 episodes
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