Why The BBC's Spencer Kelly Said The IPad Would Fail, Hours Before Its Launch Embracing Marketing Mistakes podcast

Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch

11d ago 1:12:26

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Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong.

Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and 1,000 episodes, he introduced audiences worldwide to AI, virtual reality, and emerging tech before they became everyday conversation. His presenting skills and ability to turn complex ideas into stories people understand have made him a trusted voice in technology.

We also dive into failed PR promises, a £2,000 drone crash, and what marketers can learn about separating hype from reality. Packed with insights and entertaining stories, this episode is a must for every marketer.

Follow Spencer on LinkedIn here and X here.

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

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Chapters

1. When Tech Predictions Go Wrong (00:00:00)

2. 20 Years of BBC Click (00:04:21)

3. Wild Technology That Never Took Off (00:16:40)

4. Self-Driving Cars and Autonomy (00:26:14)

5. AI's Evolution and Creative Potential (00:43:55)

6. The Future of Search and Digital Assistants (00:55:28)

7. Life After Click and Career Lessons (01:06:17)

102 episodes