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Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients

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Manage episode 507994001 series 3484829
Content provided by Prohibition PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prohibition PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Think your LinkedIn profile is just a digital CV? Think again. In this eye‐opening conversation with Louise Brogan (Founder, Brogan Partners; LinkedIn: Louise Brogan Ltd. – Video Content Marketing) LinkedIn UK, author of Raise your Visibility on LinkedIn, we uncover the strategic approach that transformed her business from a failing craft shop to a thriving LinkedIn consultancy serving global clients.

Louise breaks down her four‐stage system for LinkedIn success that goes far beyond basic profile tips. She explains why your headline should communicate value rather than just your job title, how your “About” section should focus on helping potential clients (not showcasing your achievements), and why the often‐overlooked “Featured” section might be your most powerful conversion tool.

What’s particularly fascinating is Louise’s approach to networking and selling on the platform. Rather than connecting with everyone who sends a request, she maintains a carefully curated network of relevant contacts. “It’s so much better to have a network of people who are interested in what you have to say,” she explains, comparing LinkedIn to an in-person industry conference where strategic connections and thoughtful conversations lead to business opportunities.

Perhaps most surprising is Louise’s revelation about YouTube’s role in her business growth. With 110,000 subscribers watching her short, targeted LinkedIn tutorials, she’s built a powerful lead generation engine that funnels prospects to her consulting services. “I have 3.3 million views on YouTube,” she shares, “and I have less than 16,000 followers on LinkedIn.”

Whether you’re a marketing professional looking to build thought leadership, a business owner seeking quality leads, or simply tired of getting spammy connection requests, Louise’s practical advice will transform how you approach LinkedIn. Stop wasting time on random connections and irrelevant content – start treating LinkedIn as the powerful business development tool it can be.

Ready to raise your visibility and start meaningful conversations that actually lead to business? This episode is your blueprint.

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

  continue reading

Chapters

1. Introduction to LinkedIn Expert Louise Brogan (00:00:00)

2. Creating a Standout LinkedIn Profile (00:08:27)

3. Building a Valuable Network Strategy (00:17:56)

4. Authentic Selling Without Being Spammy (00:25:03)

5. YouTube Success and Cross-Platform Strategy (00:32:53)

6. From Failed Craft Shop to LinkedIn Consultancy (00:40:38)

7. Final LinkedIn Hacks and Recommendations (00:51:23)

110 episodes

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iconShare
 
Manage episode 507994001 series 3484829
Content provided by Prohibition PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prohibition PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Think your LinkedIn profile is just a digital CV? Think again. In this eye‐opening conversation with Louise Brogan (Founder, Brogan Partners; LinkedIn: Louise Brogan Ltd. – Video Content Marketing) LinkedIn UK, author of Raise your Visibility on LinkedIn, we uncover the strategic approach that transformed her business from a failing craft shop to a thriving LinkedIn consultancy serving global clients.

Louise breaks down her four‐stage system for LinkedIn success that goes far beyond basic profile tips. She explains why your headline should communicate value rather than just your job title, how your “About” section should focus on helping potential clients (not showcasing your achievements), and why the often‐overlooked “Featured” section might be your most powerful conversion tool.

What’s particularly fascinating is Louise’s approach to networking and selling on the platform. Rather than connecting with everyone who sends a request, she maintains a carefully curated network of relevant contacts. “It’s so much better to have a network of people who are interested in what you have to say,” she explains, comparing LinkedIn to an in-person industry conference where strategic connections and thoughtful conversations lead to business opportunities.

Perhaps most surprising is Louise’s revelation about YouTube’s role in her business growth. With 110,000 subscribers watching her short, targeted LinkedIn tutorials, she’s built a powerful lead generation engine that funnels prospects to her consulting services. “I have 3.3 million views on YouTube,” she shares, “and I have less than 16,000 followers on LinkedIn.”

Whether you’re a marketing professional looking to build thought leadership, a business owner seeking quality leads, or simply tired of getting spammy connection requests, Louise’s practical advice will transform how you approach LinkedIn. Stop wasting time on random connections and irrelevant content – start treating LinkedIn as the powerful business development tool it can be.

Ready to raise your visibility and start meaningful conversations that actually lead to business? This episode is your blueprint.

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

  continue reading

Chapters

1. Introduction to LinkedIn Expert Louise Brogan (00:00:00)

2. Creating a Standout LinkedIn Profile (00:08:27)

3. Building a Valuable Network Strategy (00:17:56)

4. Authentic Selling Without Being Spammy (00:25:03)

5. YouTube Success and Cross-Platform Strategy (00:32:53)

6. From Failed Craft Shop to LinkedIn Consultancy (00:40:38)

7. Final LinkedIn Hacks and Recommendations (00:51:23)

110 episodes

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