WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage y ...
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Vicki Weinberg Podcasts
Utilizes narrative storytelling, archival audio, and immersive soundscapes to explore true stories of white-collar criminals, con artists, and corporate evil. From corruption and fraud to Ponzi schemes and environmental disasters, these financially motivated crimes have shaped our world in unimaginable ways. All in the name of greed. Become a ValuedListener™ at ValuedListener.com
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Mastering Stock Management - with Anna Youngson
43:37
43:37
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43:37If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren’t selling… this episode is definitely for you. In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them trul…
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What to do when you don’t know what to do next on Amazon
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18:18Selling on Amazon can feel like one long to-do list – and when you’re not sure what matters most, it’s easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this episode will help you move forward with clarity. You’ll lear…
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Rerun: The Inferno (The Station nightclub fire)
1:18:12
1:18:12
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1:18:12Originally published September 27, 2021. Incompetence and negligence lead to a devastating loss of life at a concert in West Warwick, Rhode Island. Prelude: A fight in the E2 nightclub in Chicago triggers a deadly stampede. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Apple Podcasts Patreon –––-–-------…
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Building a Business Around Health - with Savanna Elliott, Allergy Defender
47:57
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47:57In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller. Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Fi…
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Should you run ads if your listings aren’t converting?
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8:13Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right. You’ll learn: What Amazon ads can and can’t do W…
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Google Ads 101: Expert Tips for Small Business Owners - with John Horn, StubGroup
44:28
44:28
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44:28Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it? This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses. Whether…
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A bizarre and sinister harassment campaign targeting a married couple in Massachusetts is linked to executives at one of the world’s largest e-commerce companies. Prelude: A content creator orchestrates a grievance-driven attack on YouTube's headquarters. –––-–---------------------------------------- PREORDER DEFORMR's "We've Met Before, Haven't We…
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How to stand out on Amazon (even if your product isn’t totally unique)
16:03
16:03
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16:03Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drive…
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Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to! First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business. Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a new owner. Lastly, Emma Sims from Soulstar Sanctuary sh…
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Why your Amazon product might not be selling – and what to do next
22:13
22:13
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22:13You’ve launched your product on Amazon, the listing’s live, but the sales just aren’t coming. You’re not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at least until after you've listened!) F…
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Creating Eco-Friendly Shoes for Kids - with Jeroo Doodhmal, Pip & Henry
39:08
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39:08If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom. Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly …
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What happens after you go live on Amazon?
17:56
17:56
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17:56So you’ve listed your product and you’re officially live on Amazon – now what? In this episode, I’m walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I’ll help you feel confident about what comes next. Whether you’ve just launched or are pre…
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126. The Baby Heaven (Camp Lejeune)
1:19:01
1:19:01
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1:19:01An estimated one million people are exposed to decades of toxic water contamination at a U.S. Marine Corps base in North Carolina, leading to serious health issues, cover-ups, and endless legal battles for justice. Prelude: A mysterious leukemia cluster appears in Woburn, Massachusetts. –––-–---------------------------------------- BECOME A VALUEDL…
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Grow Your Business with Purpose - Tips from Lucy Horden
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29:29If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else’s idea of success. Lucy supports 6 & 7 figure product…
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How to write product listings that actually convert
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18:12
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18:12You’ve got your product – now you need a listing that doesn’t just exist... it sells. In this episode, I’m breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you’re starting from scratch or tweaking what you’ve already got, these simple tips will help you feel more confide…
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Designing products that support mental health - with Danielle Wathes, Discovery Journal
44:41
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44:41If you’re a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that …
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How to set up your Amazon account (without the stress)
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20:59This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn’t changed much, but the questions I hear about it haven’t gone away either! If you’ve been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for you. I’ll walk you through eve…
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Get Noticed on Amazon: Visual Branding Secrets with Eleanor Parnell Santos
49:43
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49:43Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon. Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting…
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An investigative journalist is murdered in an act of retaliation by a Clark County elected official accused of misconduct. Prelude: The mysterious death of Las Vegas casino heir, Ted Binion. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–---------------------------------------- DONAT…
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Is Selling on Amazon Right for Your Business?
19:12
19:12
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19:12If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you. In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to con…
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Behind the Scenes of Trek Tots: Kim Wright's Entrepreneurial Adventure
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36:25This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares: How TrekTots began…
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Rerun: The Messenger (Kevin Trudeau)
1:26:00
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1:26:00Originally published April 30, 2023. A series of infomercials lands a TV pitchman in federal prison. Prelude: The founder of Hooked on Phonics is criticized over dubious advertising claims before he settles a sexual assault lawsuit with his corporate attorney, who then purchases a ranch from a phony French noblewoman who faked her own death. –––-–-…
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What's Changed on Amazon in 2025 (So Far)
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12:17We’re only a few months into 2025 and already a lot has changed on Amazon! Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up. In this episode, I cover: The launch of Amazon Ireland – and why it could be a great opportunity…
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Why Business Protection Matters - with Jo Lund, Pangea Life
40:03
40:03
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40:03What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask. I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should …
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If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much. In today’s episode, I'm busting 10 common myths about selling on Amazon, including: Why you don’t need thousands of pounds to start What it really takes to get sales (hint: it’s not automatic!) Why you don’…
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124. The Pinto (Ford Motor Company)
1:12:12
1:12:12
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1:12:12An American automotive company is charged with reckless homicide related to the defective design of a popular car. Prelude: Toyota is held responsible for the ghastly deaths of three sisters. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–---------------------------------------- DONATE: Sw…
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How a Teen Started a Successful Art Business - with Lucy Kendall, Share A Little Frankie
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30:01This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination. Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then…
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5 common questions about selling on Amazon
32:28
32:28
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32:28Thinking about selling on Amazon but feeling a little overwhelmed? In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads! I answer: How much it costs to start selling on Amazon How long it typically takes to get up and running How to choose the right keywords fo…
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The Art of Unboxing: Packaging Insights from Dane Whitehurst, Burgopak
37:24
37:24
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37:24Think your product packaging is “just a box”? Think again. In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes fore…
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3 things you MUST do before you publish your first Amazon listing
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16:08Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKS Join Amazon Made Easy: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook gro…
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123. The Acquisition (Charlie Javice)
1:17:32
1:17:32
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1:17:32The founder of a fintech company is accused of defrauding JPMorgan Chase by falsifying customer data to secure a $175 million acquisition deal. Prelude: Joanna Smith-Griffin's rising startup is built on lies. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–----------------------------------…
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Etsy Uncovered: Tips and Tricks for New Sellers with Dylan Jahraus
29:13
29:13
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29:13My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges. Dylan shares her tops tricks and tips for selling on Etsy including: Why Etsy might be the perfect home for your product…
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I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business? I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you. If you’re thinking about starting, I want to be sure you have a full under…
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From Idea to Launch: How to Use Market Research Effectively - with Flora Leung
45:43
45:43
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45:43This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to imp…
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Introduction to Amazon Ads: Tips and Tricks for Success
25:03
25:03
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25:03Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them. This is a great introduction to…
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One Year On - A catch up with Melissa McCall, Moving Little Minds
32:47
32:47
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32:47It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here. As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a yea…
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A viral video sparks accusations of charity fraud and other improprieties while exposing a potentially much darker truth. Prelude: Efforts to neutralize a brutal warlord in central Africa are unsuccessful. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–-------------------------------------…
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My own experience selling on Amazon - and what I learnt
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21:07Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on pr…
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Transform Your Business: Sam Chapman's Blueprint for Product Success
50:19
50:19
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50:19Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty! My guest is Sam Chapman, a product coach who helps business owners stand out, attract cust…
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5 Common Amazon Selling Issues and How to Fix Them
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17:02Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names. I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips …
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Unlocking the Secrets of Retail Merchandising - with Sarah Johnson, Flourish Retail
28:29
28:29
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28:29If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets? My guest this week is Sarah Johnson. With decades of ex…
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3 Quick Ways to Optimise Your Amazon Product Listings
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13:10Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales. First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away. Then, we’ll talk about optimising your bulle…
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121. The Derailment (East Palestine, OH)
1:18:36
1:18:36
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1:18:36A train derailment in Ohio caused by corporate greed leads to widespread environmental contamination, conspiracy, and political mudslinging. Prelude: A train derailment in Paulsboro, New Jersey, raises concerns about rail transportation safety throughout the U.S. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon…
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How Natrie is Changing the Way We Clean with Concentrated Eco Products - with Lauren Daly
28:35
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28:35This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own! Lauren shares her journey …
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Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand ou…
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From Hobby to Business: Hannah Weston's Jewellery Journey
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40:06Could you turn your creative passion into a full-time business? This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hanna…
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Why You Need Amazon Made Easy – Your Membership for Amazon Success
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13:26Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales. I’ll cover: Who the membersh…
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From Doubt to Empowerment: Navigating the Entrepreneurial Journey - with Claire Hill
52:30
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52:30Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparis…
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Don’t Give Up! How to Tackle Amazon Selling Issues Like a Pro
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16:03Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller Support Takeaways: Selling on Amazon can be overwhelming for beginners, but many common issues can be resolved with persistence. It's essential to document all issues clearly when contacting Amazon Seller Support for help. Use screenshots…
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Meet the Only Maker of Woollen Coffins - with Eleanor Hunt, The Woollen Cwtch Company
39:46
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39:46Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural Wales, Eleanor saw a…
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