WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage y ...
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Vicki Weinberg Podcasts
Utilizes narrative storytelling, archival audio, and immersive soundscapes to explore true stories of white-collar criminals, con artists, and corporate evil. From corruption and fraud to Ponzi schemes and environmental disasters, these financially motivated crimes have shaped our world in unimaginable ways. All in the name of greed. Become a ValuedListener™ at ValuedListener.com
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Master Your Cash Flow - with Sarah Mathias, This Is Growth
49:35
49:35
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49:35Cash flow – it’s one of those topics that every business owner knows is important, but many of us shy away from really getting to grips with it. In this episode, I’m joined by Sarah Mathias, e-commerce consultant and founder of This is Growth, who works with small business owners to cut through the noise and focus on the numbers and strategies that…
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Q4 is the busiest time of year on Amazon – and the earlier you prepare, the better your results will be. In this episode, we’ll talk about what you can do right now to make sure your listings, stock, and ads are ready for the increase in traffic and competition. You’ll learn: Why last-minute changes might not get indexed in time How to optimise tit…
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Championing Female Entrepreneurs - with Maddie Pirrie - Buy Women Built
31:00
31:00
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31:00This week on the Bring Your Product Idea to Life podcast, I’m joined by Maddie Pirrie, Head of Community at Buy Women Built – a movement shining a light on female-founded consumer brands in the UK. If you run a product-based business (whether you’re just starting out or already scaling), this episode is packed with insights about the power of visib…
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The quick changes you can make to see results on Amazon this quarter
21:49
21:49
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21:49With Q4 just around the corner, there’s still time to make improvements that can boost your sales – without a full overhaul. In this episode, I’m sharing simple, strategic tweaks you can make to your Amazon account and listings right now, including: Quick title changes that can improve your visibility How better images can increase clicks and conve…
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131. The Utopia (Galt's Gulch Chile)
1:37:55
1:37:55
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1:37:55A proposed libertarian paradise in the Chilean countryside devolves into a spectacle of betrayal and broken promises. Prelude: Lazarus Long's Principality of New Utopia. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–-------------------------------…
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Finding Calm in Chaos: The Story Behind Whist - with Kerry Hawkins
37:09
37:09
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37:09In this episode, I’m joined by Kerry Hawkins, founder of Whist, a wellbeing brand creating refillable candles, home fragrance, and bath products. Kerry shares openly about her journey from running a busy spa to starting a product business with just £100, and the challenges and lessons she’s learned along the way. We cover: The differences between r…
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Why September is a great time to launch on Amazon
16:42
16:42
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16:42If you’ve been “nearly ready” to launch on Amazon all summer, this is your sign to go for it. In this short, focused episode, I’m sharing why September is one of the smartest months to launch your Amazon store – even if you feel like you’ve missed the boat for the year. We’ll cover: Why September gives you enough time to set up properly before Q4 k…
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4 signs that your branding is actually holding your business back - with Cara Bendon
45:58
45:58
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45:58Is your branding secretly holding your business back? In this episode, I’m joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you. We dig into: How to tell if people really understand what your product is (or if you’re leaving them confused). Why attract…
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10 Amazon Myths That Could Damage Your Sales (re-release)
22:44
22:44
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22:44This week I’m re-releasing one of the most downloaded episodes of the podcast – and for good reason. There are so many myths out there about selling on Amazon, and if you’re just getting started (or even if you’re not), they can really hold you back. In this episode, I’m talking through some of the biggest misconceptions I hear – like needing a hug…
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Rerun: The Crusader (Nicholas Alahverdian)
1:21:00
1:21:00
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1:21:00Originally published June 5, 2022. The untimely death of an outspoken advocate for foster children reveals his despicable double life. Prelude: A tragedy occurs after a woman in Rhode Island adopts eight children with developmental issues. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Apple Podcasts Patreo…
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All about The Giftware Association - with Victoria Louise
32:16
32:16
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32:16If you’ve ever wondered whether joining an industry association is worth it, this conversation will give you the inside scoop. This week on the podcast I’m joined by Victoria Louise, Head of Membership at the Giftware Association. The Giftware Association supports businesses across the home and gift sector, from brand-new startups to well-establish…
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Planning Your Amazon Promotions for a Profitable Q4
16:50
16:50
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16:50Q4 is the biggest sales period of the year on Amazon – but to make the most of it, you need a plan. In this episode, we’re talking about how to get your promotions in place early, so you’re not scrambling when Black Friday hits. Whether you're launching your first seasonal offer or refining your strategy from last year, this is a great time to thin…
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The Story Behind NIXI Body's Leak-Proof Knickers - with Kelly Newton
57:53
57:53
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57:53If you’ve ever wondered how to turn a personal problem into a product that changes lives, this conversation with Kelly Newton, co-founder of NIXI Body, will leave you feeling inspired and ready to take action. NIXI Body create washable, absorbent and very discreet knickers for periods and little bladder leaks. Designed to be discreet and comfortabl…
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130. The Wunderkind (Ephren Taylor II)
1:10:04
1:10:04
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1:10:04A self-proclaimed “socially conscious” entrepreneur uses church seminars and motivational speeches to lure investors into a nationwide Ponzi scheme. Prelude: "King" Perry Santillo and Chris Parris perpetuate a financial fraud to which they had fallen victim. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify …
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Amazon Updates You Can’t Afford to Miss in 2025
22:56
22:56
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22:56Amazon is always changing – and in 2025, there have already been some important updates that sellers need to be aware of. In this episode, I’m covering three key changes that could impact your listings, visibility, and performance on Amazon. Whether you’re actively selling or planning to launch soon, this is your chance to get ahead of the curve an…
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Maximise Your Christmas Sales with Strategic PR Tips - with Louise Cox
29:26
29:26
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29:26If you're a product-based business, Christmas PR isn’t just a nice-to-have — it can be one of the most powerful ways to boost your visibility and sales all year. Getting your products featured in festive gift guides and seasonal stories can lead to a surge in traffic, a flurry of orders, and some seriously valuable brand credibility. In this episod…
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5 Quick Ways to Refresh Your Amazon Listing This Summer
17:48
17:48
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17:48Is your Amazon listing looking a little tired? Summer is the perfect time to give it a quick refresh before the busy Q4 season creeps in. In this episode, I’m sharing 5 simple ways to improve your product listings – all things you can do right now, even if you’re short on time. Whether you're brand new to Amazon or already selling, these practical …
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Meet the Mind Behind Evolve - with Freddie Titcombe
50:09
50:09
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50:09Vicki speaks with Freddie Titcombe, co-founder of Evolve Journey, about developing and growing a product-based business with purpose. Freddie shares the journey of creating the Evolve Journal—a goal-setting and habit-building journal—and how feedback, testing, and customer insights have shaped the product over time. Find out: The early mistakes the…
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Audit your Amazon account this Summer (re-release)
19:40
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19:40Today, I'm sharing how to conduct a DIY audit on your Amazon Seller Central account, which is super important for keeping your sales in check. I'm going to break down crucial metrics like account health, inventory performance, and sales performance, helping you spot any issues before they escalate. I've even created a free Amazon audit checklist th…
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129. The Death Trap (Ride the Ducks Intl.)
1:11:31
1:11:31
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1:11:31A tourism industry's ugly past is revealed after a "duck boat" sinks on Table Rock Lake in Branson, Missouri, during a storm. Prelude: The sinking of Miss Majestic in Hot Springs, Arkansas. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–-----------------------…
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Unlocking AI: Boost Your Instagram Game with Authentic Content!
50:45
50:45
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50:45If you’ve ever sat staring at a blank screen wondering what on earth to post on Instagram, or if you’ve felt torn between staying “authentic” and keeping up with content creation, this episode is for you. Vicki is joined by Helen Williams, a social media strategist who helps business owners create magnetic content on Instagram using AI – and crucia…
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Feeling like your sales are dragging? Well, you're definitely not alone! In this episode, we dive into the all-too-common struggle of slower-than-expected sales on Amazon. I break down the reasons behind these slow sales and explore practical steps to troubleshoot and improve your situation. From analysing your data and optimising your listings to …
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What Running a Physical Shop is Really Like - with Sarah Birchall, Cub & Pudding
55:46
55:46
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55:46Have you ever dreamed of opening your own shop — or wondered what it’s actually like to go from selling online to running a bricks-and-mortar store? In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in Forest Hill, London. Cub & Puddin…
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What do to when things go wrong on Amazon (re-release)
26:32
26:32
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26:32Navigating the world of Amazon selling can be a bit of a rollercoaster ride, and today we're diving into the nitty-gritty of troubleshooting common issues that sellers face. I'm sharing my best tips on how to avoid pitfalls, handle unexpected hiccups, and know when to reach out for help. This isn’t just about keeping your listings live - it’s about…
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Creating Content That Sells - with Aggie Meroni, White Bee Digital
40:32
40:32
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40:32Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you. This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and …
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128. The Charade (Scott W. Rothstein)
1:28:41
1:28:41
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1:28:41A Fort Lauderdale lawyer's ostentatious lifestyle is supported by the largest Ponzi scheme in Florida history. Prelude: The body of attorney Melissa Britt Lewis is found in a Florida canal. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–-----------------------------…
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What goes into setting up your Amazon account (and listings) properly
20:02
20:02
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20:02Today, we’re diving into the nitty-gritty of setting up an Amazon seller account and doing it the right way the first time around. I’ll explore the common pitfalls that can trip up so many new sellers, like rushing through listings and not optimising them for visibility. I share a real-life story of a brand that struggled for six months without mak…
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Building visibility and trust for your products - with Amber Taylor, Chomp
40:59
40:59
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40:59Today, we're featuring Amber Taylor, the founder of Chomp®, a multi award-winning children’s tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes. Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the way t…
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Is Your Product Ready for Amazon? Let’s Find Out!
15:15
15:15
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15:15Today, we're diving into how to know if you and your product are ready to sell on Amazon. Getting started on Amazon can be tricky, and I want to help you avoid the procrastination trap I fell into. I share some key signs that indicate you're ready - and how to tell that you're not quite there yet. MENTIONED IN THIS EPISODE Get my FREE checklist: ht…
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Mastering Stock Management - with Anna Youngson
43:40
43:40
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43:40If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren’t selling… this episode is definitely for you. In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them trul…
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What to do when you don’t know what to do next on Amazon
18:21
18:21
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18:21Selling on Amazon can feel like one long to-do list – and when you’re not sure what matters most, it’s easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this episode will help you move forward with clarity. You’ll lear…
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Rerun: The Inferno (The Station nightclub fire)
1:18:12
1:18:12
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1:18:12Originally published September 27, 2021. Incompetence and negligence lead to a devastating loss of life at a concert in West Warwick, Rhode Island. Prelude: A fight in the E2 nightclub in Chicago triggers a deadly stampede. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Apple Podcasts Patreon –––-–-------…
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Building a Business Around Health - with Savanna Elliott, Allergy Defender
47:59
47:59
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47:59In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller. Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Fi…
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Should you run ads if your listings aren’t converting?
8:16
8:16
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8:16Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right. You’ll learn: What Amazon ads can and can’t do W…
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Google Ads 101: Expert Tips for Small Business Owners - with John Horn, StubGroup
44:31
44:31
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44:31Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it? This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses. Whether…
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A bizarre and sinister harassment campaign targeting a married couple in Massachusetts is linked to executives at one of the world’s largest e-commerce companies. Prelude: A content creator orchestrates a grievance-driven attack on YouTube's headquarters. –––-–---------------------------------------- PREORDER DEFORMR's "We've Met Before, Haven't We…
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How to stand out on Amazon (even if your product isn’t totally unique)
16:06
16:06
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16:06Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drive…
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Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to! First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business. Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a new owner. Lastly, Emma Sims from Soulstar Sanctuary sh…
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Why your Amazon product might not be selling – and what to do next
22:15
22:15
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22:15You’ve launched your product on Amazon, the listing’s live, but the sales just aren’t coming. You’re not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at least until after you've listened!) F…
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Creating Eco-Friendly Shoes for Kids - with Jeroo Doodhmal, Pip & Henry
39:10
39:10
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39:10If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom. Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly …
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What happens after you go live on Amazon?
17:58
17:58
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17:58So you’ve listed your product and you’re officially live on Amazon – now what? In this episode, I’m walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I’ll help you feel confident about what comes next. Whether you’ve just launched or are pre…
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126. The Baby Heaven (Camp Lejeune)
1:19:01
1:19:01
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1:19:01An estimated one million people are exposed to decades of toxic water contamination at a U.S. Marine Corps base in North Carolina, leading to serious health issues, cover-ups, and endless legal battles for justice. Prelude: A mysterious leukemia cluster appears in Woburn, Massachusetts. –––-–---------------------------------------- BECOME A VALUEDL…
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Grow Your Business with Purpose - Tips from Lucy Horden
29:32
29:32
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29:32If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else’s idea of success. Lucy supports 6 & 7 figure product…
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How to write product listings that actually convert
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18:14
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18:14You’ve got your product – now you need a listing that doesn’t just exist... it sells. In this episode, I’m breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you’re starting from scratch or tweaking what you’ve already got, these simple tips will help you feel more confide…
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Designing products that support mental health - with Danielle Wathes, Discovery Journal
44:43
44:43
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44:43If you’re a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that …
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How to set up your Amazon account (without the stress)
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21:01
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21:01This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn’t changed much, but the questions I hear about it haven’t gone away either! If you’ve been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for you. I’ll walk you through eve…
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Get Noticed on Amazon: Visual Branding Secrets with Eleanor Parnell Santos
49:45
49:45
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49:45Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon. Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting…
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An investigative journalist is murdered in an act of retaliation by a Clark County elected official accused of misconduct. Prelude: The mysterious death of Las Vegas casino heir, Ted Binion. –––-–---------------------------------------- BECOME A VALUEDLISTENER™ Spotify Patreon Apple Podcasts –––-–---------------------------------------- DONAT…
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Is Selling on Amazon Right for Your Business?
19:15
19:15
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19:15If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you. In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to con…
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Behind the Scenes of Trek Tots: Kim Wright's Entrepreneurial Adventure
36:27
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36:27This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares: How TrekTots began…
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