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What Running a Physical Shop is Really Like - with Sarah Birchall, Cub & Pudding
Manage episode 495110152 series 2798978
Have you ever dreamed of opening your own shop — or wondered what it’s actually like to go from selling online to running a bricks-and-mortar store?
In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in Forest Hill, London. Cub & Pudding is a one-woman brand built on passion, not formal training, that believes in the power of colour to lift moods and boost confidence.
Sarah shares all the behind-the-scenes highs and lows of life as a real-life shopkeeper.
We cover
- What made Sarah decide to open a physical shop
- How she found her space and negotiated her lease
- What “fitting out” a shop actually involves
- The realities of juggling online and in-store sales (including how she manages stock and customer orders)
- Honest reflections on footfall, and seasonal slumps
- How opening a shop has boosted Sarah’s confidence
- Some surprising challenges
- The joy of building local community
Whether you’re a seasoned product-based business owner, dipping a toe into markets and pop-ups, or simply curious about what it takes to have a physical retail space, this episode is packed with insights.
USEFUL RESOURCES
Episode 245 - Opening A Physical Store
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