Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drives conversion.

You’ll learn:

• Why differentiation isn’t always about being first or fastest
• How to lead with value and connect with your ideal customer
• The small shifts that make a big impact in crowded categories
• What to include in your title, bullets and images
• Examples of how real businesses have improved their positioning

• Amazon Made Easy: https://vickiweinberg.com/membership/
• Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/

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Amazon Account Audit Checklist

Whether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit