Best Unofficial Partner Podcasts (2025)

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UP498 Other People's Money: Does Debt have a Branding Problem? 46:47

Play Pause

2d ago46:47

46:47

Today we are talking Other People's Money, this is our regular series on sports finance with regular co-host Matt Rogan, who was of course one of the Co-Founders of Two Circles. Today's guest is a special one is Ed McBride, who is Managing Director of UK Investment Banking at Deutsche Bank, one of the City's most prolific and successful deal maker…

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Some MAJOR Expected Goals news... 50:45

4h ago50:45

50:45

In this week’s Expected Goals Maggie and Matt give some exciting updates about the future of Expected Goals - which if you’ve been reading the news you might be expecting! There's also a case study on NWSL expansion franchise Bay FC, and they step outside their bubble for a listener question about what football might learn from the current Women’s …

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Episode 235 - Assembly Fees Added, Peloton Tri, Ally Love's Baby Is Born & more 51:59

4d ago51:59

51:59

Welcome to Episode 235 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has added “Expert Assembly” fees to their devices in the US, effectively raising some prices. New job listings have indicated what cities will likely be getting new micro store showrooms. Peloton has talked ab…

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Lots of investment conversations, not many deals - here's why 51:42

8d ago51:42

51:42

As another major fund to buy women’s football teams launches, Maggie and Matt ask the question: why haven’t we seen any news of deals closing? They also analyse the English Football Association's new National League strategy for the women’s game, and see what impact it will have for club football outside the top-tiers, and answer a listener questio…

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UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook 1:14:47

9d ago1:14:47

1:14:47

As co-founder of Perform and DAZN, Simon Denyer has spent the last twenty years at the intersection of sport, media, and technology. Last week he brokered an innovative new relationship between La Liga and Disney+ via his new company PEAK Sports Media. This is a conversation about the big picture of sport's relationship with the major digital platf…

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Episode 234 - Updates to Peloton Bike & Tread+ This Fall? Tunde wins SI contest, Ben & Leanne having a baby & more 44:23

11d ago44:23

44:23

Welcome to Episode 234 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: A Bloomberg report indicates Peloton will refresh Bike, Tread+, and more this fall. CEO Peter Stern laid out his strategic vision for Peloton in the last earnings call. Peloton plans to have 10 microstore showrooms op…

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What drives more sponsorship revenue for clubs - standalone or bundled deals? 51:21

15d ago51:21

51:21

Off the back of a new NWSL club sponsorship report that found the NWSL’s 14 clubs generated $75 million in sponsorship revenue for the 2024 season, Maggie and Matt compare and contrast and see where WSL clubs benefit and are restricted by being part of a men's team's sponsorship proposition. Matt also tweaks his ranking of the factors influencing s…

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Inside Edge - Peter Hutton on Cricket, India and the rights market 1:05:44

16d ago1:05:44

1:05:44

This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton. Strap yourselves in, this is a masterclass. This episode of the Unofficial Partner podcast is brought to you by Sid Le…

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Episode 233 - More Layoffs at Peloton, Price Adjustments Coming, New Chief Information Officer & more 26:49

18d ago26:49

26:49

Welcome to Episode 233 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton announced another round of layoffs during their latest earnings call. Morgan Stanley is predicting a $5/month price increase starting next year. Corey Farrell has been hired as Peloton’s new CIO. Peloton has s…

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The price is WRONG - why WSL tickets are too cheap 56:23

23d ago56:23

56:23

Maggie and Matt are back! And with the domestic European football seasons less than a month away now, they look at how WSL clubs are looking to benefit from the Lionesses bump with season ticket on-sales. All of which leads to one key question: are tickets too cheap? They also mark UEFA's report card for the 2025 Women's Euros, and have a bit of fu…

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UP495 Joey D'Urso on how football shirts explain the world 45:59

23d ago45:59

45:59

Every shirt tells a story. Joey D'Urso, an award-winning journalist from The Times and formerly of The Athletic, joins UP to discuss his new book: More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power. • How the Gazprom sponsorship on FC Schalke 04's shirts reflects Russia's geopolitical strategies leading up to the invasi…

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Episode 232 - Peloton Guide no longer being sold, New Screen Patent, Cody Rigsby guest teaching on Tread & more 38:29

25d ago38:29

38:29

Welcome to Episode 232 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: The Peloton Guide will no longer be sold, but it will continue to be supported for now. A patent for a new screen appears to show the Guide technology inside the screen. The Peloton Repowered (used marketplace) expand…

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UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion 51:01

1M ago51:01

51:01

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. This episode of the Unofficial Partner podcast is brought to you by…

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Episode 231 - Peloton partners with HYROX, Robin Arzon cookbook, Price mistake on Bike+, Walking pace targets in app & more 40:51

1M ago40:51

40:51

Welcome to Episode 231 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton is now the “Official Digital Training Partner” for HYROX. Peloton will no longer sell gift cards that work on memberships or hardware. The Peloton app was updated to support features for walking pace target cl…

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S5E9 | Wall Street Wisdom: Insights From Charlie Woo 1:04:08

1M ago1:04:08

1:04:08

Charlie Woo, President of Fidelity Bancorp Funding, joins Kevin Kim in this episode of Lender Lounge. With a deep background in investment banking and a pivotal role in past industry-shaping transactions, Charlie shares why he moved from Wall Street to private lending. Fidelity Bridge Loans focuses on small-balance bridge loans for commercial real …

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UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures 45:22

1M ago45:22

45:22

This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? It's a conversation with John Ridgeon, the chief executive of World Athletics. Previous episodes in the series: UP443 Big Sugar, Big Pharma...Where's the Big Sport Lobby? UP458 Fitness, Toxicity and the Importance of the ASICS Message Jon…

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Episode 230 - Updates to Peloton History Summary Tool, Disney+ Throwback Collection, Group Run w/ Becs & Susie & more 43:38

1M ago43:38

43:38

Welcome to Episode 230 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has updated the history summary tool to work with some Treads & Rows. Becs Gentry & Susie Chan will lead the July Run Club in London. Adrian Williams will lead the July Run Club in NYC. There will be several c…

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UP492 Wedge Issue Live @ The Open Championship 43:10

1M ago43:10

43:10

This is a live episode of Wedge Issues, our golf business series recorded at Callaway Clubhouse at The Open Championship this week at the Royal Portrush Golf Club. Niall Horan: One Direction star and co-founder of Modest Management Company is globally famous and deeply involved in the business of golf. Inci Mehmet: Former Ladies European Tour pro g…

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UP491 'Don't use AI to replace thinking' 1:06:10

1M ago1:06:10

1:06:10

Arvind Iyengar is chair of Sportz Interactive and CEO of the Sportz Solutions, the global parent company. As such he now oversees a company with 700+ employees working across 40 sports worldwide, with marquee clients including UEFA, The Olympics, NBA, F1, Google, BCCI, Dream11 and multiple IPL franchises. The company is in an aggressive expansion p…

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Episode 229 - New Micro Store Peloton Showrooms, New Strength+ Features, Christine Writing A Book, Selena is Pregnant & more 48:15

2M ago48:15

48:15

Welcome to Episode 229 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton is opening two new micro store showrooms this month. Peloton will be closed for the Labor Day holiday. The Strength+ app can now recommend when it is time to increase weights. You can now share specific classe…

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UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race 59:33

2M ago59:33

59:33

Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman. Freddie Wilde represents the new generation of cricket analytics professionals who have emerged to play a central role in team strategy. His journey from journalist to CricViz to England's white-ball analyst, combined with hi…

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Episode 228 - Leanne Hainsby teaching Peloton Barre, Alex Toussaint responds to Ladder, Beyonce's Cowboy Carter Artist Series & more 52:10

2M ago52:10

52:10

Welcome to Episode 228 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Leanne Hainsby taught her first Barre class on July 1. Alex Toussaint made a response to Jennifer Jacobs & Ladder in a class. Peloton has a Discover Kettlebells challenge & program launching next week. Matty Maggiacom…

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UP489 Expected Goals Live @ SOOO London 44:57

2M ago44:57

44:57

A special live episode of our sister publication, Expected Goals, hosted by Maggie Murphy and Matt Cutler. Sponsored by Evelyn Partners. Expected Goals Live - Investment in Women's Football Event Summary & Analysis This live podcast episode from Expected Goals captured a pivotal moment in women's football investment, featuring industry experts disc…

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With another "PSR sale", are we entering a new era of autonomy and accountability? 41:45

2M ago41:45

41:45

With Aston Villa reported to have sold its women’s side to ease PSR pressures on the men's team, Maggie and Matt look at the best operating model for this new era of “independent” clubs. The UEFA Women's Euros also start today, so they will tell you everything you need to know about how successfully it has been commercialised and new off-the-pitch …

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UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup 56:43

2M ago56:43

56:43

Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms Director Running List: The Business of Rugby Episode 1. British Lions Commercial Strategy Ticket pricing controversy: Struggling to sell out Dublin match at £163 per ticket Major commercial partnerships: Qatar Airways (title sponsor), Patron Saint whisky, Rhino, Oxford Landing, Char…

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Episode 227 - Jennifer Jacobs & Ladder Take On Peloton, Walking Pace Targets, More Showrooms Closed, Britney Spears Week & more 44:47

2M ago44:47

44:47

Welcome to Episode 227 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Jennifer Jacobs joined Ladder, who launched a marketing campaign against Peloton. Peloton’s first walking pace target classes are live, along with some Tread Bootcamp pace targets. Peloton has closed more showrooms th…

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UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring 52:14

2M ago52:14

52:14

Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activations plaguing sports marketing - endless skills challenges, carpool karaokes, and grey sofa interviews that …

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S5E8 | The (Unofficial) Roast of Kevin Kim 1:28:27

2M ago1:28:27

1:28:27

In this special pre-Captivate episode of Lender Lounge, Fortra Law Partners Kevin Kim, Jennifer Young, and Nema Daghbandan trade industry insights, leadership philosophies, and plenty of jabs in a no-holds-barred “roast” of their own. Set against the backdrop of Captivate 2025, this episode blends serious economic forecasting with personal stories …

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Live from SOOO London: Expected Goals Live! 1:18:18

2M ago1:18:18

1:18:18

This week's podcast is a live recording from the Expected Goals Live event at SOOO London on June 19th 2025. It starts with Maggie and Matt hosting a panel of investors and advisors to investors, who give an open and honest conversation about the decision-making processes for where the flow of money goes into women's football globally. Those panell…

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UP486 The Buy Side: B2B + ROI = WTF? 47:26

2M ago47:26

47:26

B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial services and tech are growing rapidly. In the IOC's programme, Deloitte and Allianz replaced Dow and GE as TOP Olympic spons…

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Episode 226 - Peloton Programs Relaunch, New CMO & CTO Hired, Repowered Marketplace Opens For Buying & more 47:37

2M ago47:37

47:37

Welcome to Episode 226 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: The Peloton Repowered used marketplace opened for people to buy devices. Peloton has hired a new Chief Marketing Officer & Chief Technology Officer. The relaunch of Peloton’s programs went live – with more flexibility…

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The teams best positioned for WSL structure changes 47:02

2M ago47:02

47:02

The WSL has just announced promotion and relegation changes for next season - but which clubs are best positioned to benefit? Maggie and Matt are on the case, also covering what the lively situation at Hamilton Academical in Scotland tells us about the importance - or not - of sharing club IP between a men’s and women’s side. If you're enjoying the…

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UP485 Other People's Money: Venture Studios and a European Sports Investment Fund 44:24

2M ago44:24

44:24

Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television. He was also chief exec of Infosrada Sports Group and held senior executive positions within Eleven Sports. More recently though, Dan…

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Episode 225 - Free Mode Back On Peloton Tread+, Garmin Integration Teased, Product Roadmap Soon & more 53:59

2M ago53:59

53:59

Welcome to Episode 225 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has brought back Free Mode classes and a new filter to find them. Peloton CEO Peter Stern implied an integration with Garmin Connect is on the way. Peloton CEO Peter Stern also said he will share a product roa…

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UP484 Inside Edge: Alex Balfour on cricket and the Internet 1:05:02

3M ago1:05:02

1:05:02

The story of Cricinfo is the history of sport's relationship with the internet and digital culture. It remains central to the experience of millions of cricket fans. But what does it tell us about how the internet changed what we define as sporting fandom? Alex Balfour co-founded the site and sold it to ESPN in the noughties and he is a global expe…

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Are minimum standards in the English pyramid too onerous? 50:06

3M ago50:06

50:06

In this week’s episode Maggie and Matt look at why another club has withdrawn from the pyramid - Barnsley - but this time explicitly laid the blame at the FA’s door. Is their criticism valid or a convenient excuse? They also look at female football participation in the UK and whether that is connected to attendance decline in the WSL, and with the …

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UP483 Wedge Issues: Overthinking the Golf Business 55:35

3M ago55:35

55:35

Is there a market for a women-only golf talent agency? Suzann Pettersen is about to find out. Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPGA Tour winner and Solheim Cup winning captain. Now she's launched VOXA, a talent management group in conjunction with 54. It's asking questions about w…

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Episode 224 - Peloton Repowered, Upcoming Program Changes, New Tablets With FCC, More Micro Stores Soon & more 52:07

3M ago52:07

52:07

Welcome to Episode 224 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: PSNY will partially close several times over the summer to install new 4K cameras & do Peloton Repowered is a new marketplace for buying & selling used Peloton devices. Peloton is making programs more flexible, but re…

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UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers 1:05:04

3M ago1:05:04

1:05:04

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. What are the stories the sports media industry is talking about and…

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Behind the scenes at Chelsea Women and World Sevens 51:43

3M ago51:43

51:43

This week Maggie and Matt are joined by a special guest - Adrian Jacob, Head of Football at World Sevens Football. Before joining the global 7 on 7 women’s football series this March, Adrian was Chairman and Executive Manager at Chelsea Women for more than a decade, a period that saw the team move from a part-time club with 16 players training twic…

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UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market 56:04

3M ago56:04

56:04

Norway's greatest export Jan Age Fjortoft and his son and former player Marcus Fjortoft, together host The Fussball Channel on YouTube, covering German football in English. This gives them the ideal platform to compare the myths and realities surrounding Bundesliga and the Premier League, globalism and competitive balance, fan culture and the reali…

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Is ANOTHER broadcast partner good for UK women's football? 49:35

3M ago49:35

49:35

Disney+ has made a move into European women's football by acquiring broadcast rights for the UEFA Women’s Champions League, but is the fragmentation of the media landscape for women’s football in the UK a negative rather than a positive? Maggie and Matt are here to tell you the answer. They also look at how clubs should be positioning themselves fo…

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480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business 56:32

3M ago56:32

56:32

We are jumping into the maze that is artificial intelligence for the first in a series of conversations with decision makers from across the sports business. Our guest today is Sam Sadi, chief executive of Live Score, the scores and betting app. There are more questions than answers, but it's exciting and it's scary and it's what everyone is talkin…

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What Ohanian's Chelsea investment means for other WSL clubs 59:37

3M ago59:37

59:37

It's the start of a new season - at least for the podcast - and to kick-off Maggie and Matt are giving their take on the big stories that have broken since they last recorded...just two weeks ago. So that means why Alexis Ohanian has become the first major external investor into the WSL, and what the transaction means for the other clubs looking fo…

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UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of 1:01:54

3M ago1:01:54

1:01:54

This is an episode of Wedge Issues where we focus on the business of golf, with regular co-host, Jasmine Sanders, The Jazzy Golfer. Today we've got Luke Davies and Jojo Regan, founders of Manors Golf, the challenger brand that's rewriting the sport's marketing rule book. This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid L…

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Episode 223 - Summer Closures at Peloton, New Discounts, More Real-World Events & more 39:24

3M ago39:24

39:24

Welcome to Episode 223 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: PSNY will partially close several times over the summer to install new 4K cameras & do renovations. There are new discounts available for teachers, students, military, veterinarians, first responders & more. Peloton h…

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UP478 UP Live in Lausanne: How much entertainment can sport take? 1:00:03

3M ago1:00:03

1:00:03

A live recording of the Unofficial Podcast, on stage at the Olympic Museum for The SPOT conference. Guests Jo Redfern, Futrhood Damjan Rudež, Former NBA player & Sunset Sports Media Festival Program Director Michael D'hulst, founder and CEO of SuperTri Matt Wilkinson, Creative Director of Entertainment at Whisper Featuring Ana Jelusic Black, who in…

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UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet' 1:07:49

4M ago1:07:49

1:07:49

The inside gossip from the sports media and streaming business, with co-hosts Yannick Ramcke, the general manager of OTT streaming service OneFootball. And Murray Barnett, founder of 26 West Consulting, formerly of Formula One, World Rugby and ESPN Disney. This episode is sponsored by Sid Lee Sport. Sid Lee Sport is a new breed of agency that comb…

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Episode 222 - Rank Leaderboard By Distance, Emma Teaching Pilates, Earnings Call Update & more 49:58

4M ago49:58

49:58

Welcome to Episode 222 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton’s earnings call showed sales & subscribers continue to drop, but overall costs are improving. There is a new feature that allows you to rank the leaderboard by distance rather than by output. Progressive Push …

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UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP 55:50

4M ago55:50

55:50

Intellectual Property is the basis of the sports business. Two Circles have mapped the global market to create a Sports IP Revenue List. Founder and CEO Gareth Balch has analysed what it says about the business of sport. Some headlines: The big get bigger : in the last decade, the % value share of the Top 20 Sports IP Owners of total revenue has gr…