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The Foundation-First Playbook: A Practical Guide to No-Waste Marketing
Manage episode 507149009 series 181571
Content provided by Ellevate Network and Anusha Harid-Paoletti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ellevate Network and Anusha Harid-Paoletti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Award-winning marketing strategist and entrepreneur Sacha Awwa (Founder, SAMG; Co-founder, My Marketer Mentors) joins Anusha Harid-Paoletti to demystify why marketing feels complicated—and how to make it simple, measurable, and effective. Drawing on 22 years across the New York Times and high-growth startups, Sacha lays out a foundation-first approach: clarify mission/vision, nail the Four W’s (why, who, way, what), define accurate ideal customer profiles, and build customer-market fit before spending a dollar on channels. She shares a right-sized MarTech stack (GA/Search Console, CRM/ESP) and how to use AI tools (ChatGPT, Claude) to accelerate research and planning. We dig into B2B vs. B2C nuances, community-building that beats tiny ad budgets, and two unforgettable war stories, one about scaling customer service with moms, another about founders getting in their own way. If you’ve ever wondered where your ad dollars go, or whether you even need ads yet, this episode gives you the roadmap to market smarter, not louder.
3 Takeaways
- Don’t buy tactics; build the foundation first.
- Prioritize customer-market fit and community over low-budget ads.
- Use AI + lean tools to research, test, and measure before you scale.
Thank you to our Sponsors Gies College of Business.
515 episodes
The Foundation-First Playbook: A Practical Guide to No-Waste Marketing
Ellevate Network: Conversations With Women Changing the Face of Business
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Manage episode 507149009 series 181571
Content provided by Ellevate Network and Anusha Harid-Paoletti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ellevate Network and Anusha Harid-Paoletti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Award-winning marketing strategist and entrepreneur Sacha Awwa (Founder, SAMG; Co-founder, My Marketer Mentors) joins Anusha Harid-Paoletti to demystify why marketing feels complicated—and how to make it simple, measurable, and effective. Drawing on 22 years across the New York Times and high-growth startups, Sacha lays out a foundation-first approach: clarify mission/vision, nail the Four W’s (why, who, way, what), define accurate ideal customer profiles, and build customer-market fit before spending a dollar on channels. She shares a right-sized MarTech stack (GA/Search Console, CRM/ESP) and how to use AI tools (ChatGPT, Claude) to accelerate research and planning. We dig into B2B vs. B2C nuances, community-building that beats tiny ad budgets, and two unforgettable war stories, one about scaling customer service with moms, another about founders getting in their own way. If you’ve ever wondered where your ad dollars go, or whether you even need ads yet, this episode gives you the roadmap to market smarter, not louder.
3 Takeaways
- Don’t buy tactics; build the foundation first.
- Prioritize customer-market fit and community over low-budget ads.
- Use AI + lean tools to research, test, and measure before you scale.
Thank you to our Sponsors Gies College of Business.
515 episodes
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Similar to Ellevate Network: Conversations With Women Changing the Face of Business
Business tips for startups by proven entrepreneurs
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen earl ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
