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UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?

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Manage episode 517688073 series 2503144
Content provided by Unofficial Partner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unofficial Partner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nike, Drake and Beats have just released cricket themed campaigns.

WTF? Is cricket cool?

Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance.

The following ads are referenced in the podcast.

Beats by Dre 2025

https://www.linkedin.com/posts/homeground-london_checkshubman-gillshining-bright-in-the-activity-7376572600484782080-MxP2?utm_source=share&utm_medium=member_ios&rcm=ACoAAADNCmgB-26i_-T9u7OfQ8UB-pRP3VJ8mew

Nike Nocta and Drake

https://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antigua

KitKat

https://www.youtube.com/watch?v=l83ANUS3I8E

Pepsi - Change The Game - 2011

https://www.youtube.com/watch?v=h4tpN_egJnM

https://www.youtube.com/watch?v=rRbKZ7rkk7A

https://www.youtube.com/watch?v=xEnzSbQnFBg

Nike India, Bleed Blue - 2011

https://www.youtube.com/watch?v=-eDoDQo_T1c

Nike Yards - 2011

https://www.youtube.com/watch?v=pD59CpKMQY0

Make Every Yard Count - 2014

https://www.youtube.com/watch?v=JtxLmInvFcw

Hilton - No Boundaries 2023

https://www.youtube.com/watch?v=Wif0tbWelrE

https://www.youtube.com/watch?v=Pv3OPxbTARU

Booking.com It starts with a booking 2022

https://www.youtube.com/watch?v=1ozoQaqKkJ4

Cadbury’s Dairy Milk - Good Luck Girls 2023

https://www.youtube.com/watch?v=z_OtC06ndUE&t=40s

Here’s the original from the nineties

https://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyU

Emirates - Bollywood Cricket Welcome On-board Demo 2016

https://www.youtube.com/watch?v=4JfuwuDqjag

Adidas - Made for Cricket - 2016

https://www.youtube.com/watch?v=J1TXNXe15fA

Yorkshire Tea - Everything Stops for Tea -2013

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners,
sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

  continue reading

533 episodes

Artwork
iconShare
 
Manage episode 517688073 series 2503144
Content provided by Unofficial Partner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unofficial Partner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nike, Drake and Beats have just released cricket themed campaigns.

WTF? Is cricket cool?

Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance.

The following ads are referenced in the podcast.

Beats by Dre 2025

https://www.linkedin.com/posts/homeground-london_checkshubman-gillshining-bright-in-the-activity-7376572600484782080-MxP2?utm_source=share&utm_medium=member_ios&rcm=ACoAAADNCmgB-26i_-T9u7OfQ8UB-pRP3VJ8mew

Nike Nocta and Drake

https://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antigua

KitKat

https://www.youtube.com/watch?v=l83ANUS3I8E

Pepsi - Change The Game - 2011

https://www.youtube.com/watch?v=h4tpN_egJnM

https://www.youtube.com/watch?v=rRbKZ7rkk7A

https://www.youtube.com/watch?v=xEnzSbQnFBg

Nike India, Bleed Blue - 2011

https://www.youtube.com/watch?v=-eDoDQo_T1c

Nike Yards - 2011

https://www.youtube.com/watch?v=pD59CpKMQY0

Make Every Yard Count - 2014

https://www.youtube.com/watch?v=JtxLmInvFcw

Hilton - No Boundaries 2023

https://www.youtube.com/watch?v=Wif0tbWelrE

https://www.youtube.com/watch?v=Pv3OPxbTARU

Booking.com It starts with a booking 2022

https://www.youtube.com/watch?v=1ozoQaqKkJ4

Cadbury’s Dairy Milk - Good Luck Girls 2023

https://www.youtube.com/watch?v=z_OtC06ndUE&t=40s

Here’s the original from the nineties

https://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyU

Emirates - Bollywood Cricket Welcome On-board Demo 2016

https://www.youtube.com/watch?v=4JfuwuDqjag

Adidas - Made for Cricket - 2016

https://www.youtube.com/watch?v=J1TXNXe15fA

Yorkshire Tea - Everything Stops for Tea -2013

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners,
sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

  continue reading

533 episodes

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