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Content provided by Unofficial Partner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unofficial Partner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Manage episode 510339033 series 2503144
Content provided by Unofficial Partner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unofficial Partner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience building, and the PR battles being waged for premium advertising among the big platforms. Plus, the Beano.
Jen Topping’s Business of TV Substack newsletter is great, as is Jo’s Kids Media Club podcast. Both are broader than sport and all the better for it.
Plus:
The "Taylor Swift Data Fallacy" - This explores how top-tier creator success (like MrBeast's) is mistaken for average outcomes when creators transition to streaming, leading to unrealistic expectations.
The Data Reliability Crisis - Addressing the fundamental problem that much online engagement isn't authentic, with nearly half of internet traffic coming from bots.
Generation Z's "Creative Maximalism" - Examining how younger audiences have developed entirely new creative frameworks that challenge traditional media production.
The D2C Imperative - Why direct-to-consumer strategies are becoming essential rather than optional for traditional producers.
Creator-Led Sports as a Microcosm - Using sports leagues as an example of broader shifts in entertainment consumption and production.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
522 episodes
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Manage episode 510339033 series 2503144
Content provided by Unofficial Partner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unofficial Partner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience building, and the PR battles being waged for premium advertising among the big platforms. Plus, the Beano.
Jen Topping’s Business of TV Substack newsletter is great, as is Jo’s Kids Media Club podcast. Both are broader than sport and all the better for it.
Plus:
The "Taylor Swift Data Fallacy" - This explores how top-tier creator success (like MrBeast's) is mistaken for average outcomes when creators transition to streaming, leading to unrealistic expectations.
The Data Reliability Crisis - Addressing the fundamental problem that much online engagement isn't authentic, with nearly half of internet traffic coming from bots.
Generation Z's "Creative Maximalism" - Examining how younger audiences have developed entirely new creative frameworks that challenge traditional media production.
The D2C Imperative - Why direct-to-consumer strategies are becoming essential rather than optional for traditional producers.
Creator-Led Sports as a Microcosm - Using sports leagues as an example of broader shifts in entertainment consumption and production.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
522 episodes
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Similar to Unofficial Partner Podcast
Journalist Bruce Martin gives racing fans an inside look at the exciting world of the NTT INDYCAR SERIES in this fast-paced podcast, featuring interviews with the biggest names in the sport.
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continue reading
Welcome to OTB Football. It's where you'll get the finest football analysis with some of the sharpest minds in the game, we'll throw in some nostalgia, transfer nonsense and legends interviews too. Graham Hunter, Brian Kerr, Eoin Doyle, Keith Treacy, David Connolly, Jonathan Wilson, Miguel Delaney and much more too! The Football Show on Off The Ball with Eoin & Nathan. Saturday Football with John Duggan and guests. Football Off The Ball Breakfast, OTB Roadshows. Subscribe for all of that and ...
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continue reading
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continue reading
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continue reading
Sky Sports’ football pundit and Manchester United legend Gary Neville gives his immediate reaction to the Premier League's biggest matches. The Gary Neville Podcast is a Sky Sports podcast. Listen to every episode here: skysports.com/the-gary-neville-podcast You can listen to The Gary Neville Podcast on your smart speaker by saying "ask Global Player to play The Gary Neville Podcast". Watch every episode of The Gary Neville Podcast on YouTube here: The Gary Neville Podcast on YouTube For all ...
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Player FM - Podcast App
Go offline with the Player FM app!
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