The Spizz Newsletter Companion Podcast for Growth Focused Chiropractors
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Twisty The Spizz Podcasts
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Chiropractic’s Dark Side: Dick Pics and Creeps
41:37
41:37
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41:37Send us a text In this Twisted Toast, Tristan (“Twisty”) and Toast go fully off-script about what it’s really like to be a female chiropractor running ads, dealing with creeps, and trying not to burn out while the profession is getting hammered in the news. We start with Toast getting FIVE dick pics from a Facebook lead and a “hey, I’m masturbating…
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Bigger Ovaries Energy in Chiropractic Needed + MFK ChiroEvent Organizers Edition
48:21
48:21
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48:21Send us a text This episode contains explicit language and adult themes. Views are the speakers’ own. Dr. Kim Thor drops in for our first guest ep and doesn’t tap the brakes. We get into why female speakers should be closing shows, running cash practices without apology, raising fees on the back of real results, and saying the quiet parts out loud.…
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Above the Atlas: How Feelings, AI, and Chiropractic Collide
28:32
28:32
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28:32Send us a text This week on Twisted Toast, Twisty and Toast go all in — from the weird world of AI-generated chiropractors to the rise of mental wellness inside chiropractic. 🌀 Twisty dives into how Sora (the new AI video creator) has opened a new frontier for creativity and chaos — including a flood of fake chiro content that’s part WWE, part well…
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Tax Lawyers, Insurance Wins, RX Rights and Why Love Still Scales
22:44
22:44
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22:44Send us a text Twisted Toast Podcast: Tax Lawyers, Insurance Wins & Why Love Still ScalesBy Twisty & The Spizz
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From “Get Checked” to “Get Proof”: Building ChiropracticResults.com
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38:50
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38:50Send us a text Another unfiltered Twisted Toast. We play an AI “police sketch artist” game (on Billy D. 😂), debrief a very eventful weekend, and then get to work on the future of chiropractic proof: ChiropracticResults.com—outcomes > reviews. What we cover • 00:00 Cold open: Twisty’s weekend, 80s freestyle, and The Game • 02:20 Live “Police Sketch …
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Burnout, Bumps, and ButtPlugs - A New Chiropractic Brand
25:36
25:36
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25:36Send us a text Burnout. Belly kisses. Business expansion. Twisty and Melba Toast deliver another hilariously unfiltered deep dive into the chaos of chiropractic, relationships, and real life. This week on Twisted Toast, Twisty and Melba Toast go off the rails in the best possible way. From post-burnout confessions and mentorship with Dr. Stu (found…
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When Did the Straight Chiro Become a Whiny Libratard?
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21:13
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21:13Send us a text Solving the Chiropractic Boards Dilemma (Twisty’s Manifesto) Description: Fueled by Mile High madness, whiskey, and zero sleep, Twisty comes in hot with a manifesto on the chiropractic boards debate. Should exams stay expensive and centralized? Or should the profession keep whining about cost and travel? In this episode: Mile High re…
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You Can’t Fake Health (or a Hard-On): Vax, Sex, Certainty, and Sizzle in Chiropractic
32:02
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32:02Send us a text Summary In this episode of Twisted Toast, hosts Twisty and Toast engage in a lively conversation covering a range of topics from personal updates to health discussions, particularly focusing on vaccination studies and the impact of chiropractic care on sexual health. They explore the importance of humor in chiropractic practice, pati…
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Kirk, RFK, Gavin (Cocaine, Conspiracies & Chiropractic Reactivations are BS)
44:39
44:39
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44:39Send us a text In this raw Twisted Toast episode, Twisty and Toast dive into tragedy, conspiracy theories, and political perspectives shaping today’s world. From RFK’s journey to freedom of speech battles, they explore how chiropractic fits into bigger societal conversations. They break down the importance of informed consent in healthcare, the pow…
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Anthony Iannarino -Eat Their Lunch Winning Chiropractic Patients Away From Your Competition
43:51
43:51
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43:51Send us a text Blast from the past with Dan Bai and CloseforChiroBy Twisty & The Spizz
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Twisted Toast 001 — Sex, Stern, & The “Death” of ChiropracTIC?
36:01
36:01
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36:01Send us a text Buckle up. In the debut of Twisted Toast, Twisty and co-host Melba Toast go full Howard-Stern-energy on sex, relationships, MDMA conversations, and why chiropractic must evolve—regenerative medicine, lasers, EMTT, polyvagal theory, and “thoughts, traumas, toxins.” We hit industry beef (hate-straights), documentation/consent, referral…
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Bookkeeping Halftime Conversations for Chiropractors
22:28
22:28
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22:28Send us a text In this conversation, Dr. Josiah Fitzsimmons, founder of Lucro, shares insights on evaluating business performance at the halfway point of the year, emphasizing the importance of self-reflection and data-driven decision-making. He discusses the significance of understanding financial metrics, setting realistic goals, and maximizing c…
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The Collapse of Google SEO, Broken Lead Forms & Building Chiropractic Studs — w/ Dr. Andrew from Phynyx
22:46
22:46
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22:46Send us a text 📋 Episode Description: In this raw, unfiltered jam session, Twisty teams up with Dr. Andrew from Phynyx to break down WTF is going on with Google Ads, Facebook Lead Forms, and how AI is both a blessing and a total dumpster fire for local business marketing right now. If you rely on lead forms or SEO, brace yourself. This episode cove…
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Send us a text In this engaging podcast episode, the hosts discuss their recent experiences, including a trip to Detroit, the challenges of burnout, and insights into the chiropractic industry. They share personal anecdotes, humorous moments, and reflections on self-care, while also addressing serious topics within their profession. The conversatio…
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Send us a text The source, from "Twisted Thots," discusses the concept of the SuperZweig, a rare and historically significant market signal indicating strong future gains, despite current economic uncertainties. It draws a parallel between this contradiction in the market and the hesitation chiropractors' patients are currently experiencing due to …
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🔥 The Devil You Need: Igniting Purpose Through Adversity
13:59
13:59
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13:59Send us a text These resources from "Twisty" offer a fiery, unconventional guide to reigniting one's drive, particularly for those in chiropractic. The "SPIZZ Easter Email" serves as an initial call to action, urging readers to overcome feelings of burnout by remembering their purpose and the battles they originally set out to fight, drawing parall…
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Grow Up, Don't Just Show Up: Evolution in Business
10:49
10:49
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10:49Send us a text This source from "Twisted Thots" argues that simply "showing up" is insufficient for true growth in entrepreneurship and business. The author, the #1 Growth Coordinator in Chiropractic, contends that consistent presence without evolution leads to stagnation. Instead of mere persistence, the text emphasizes the importance of actively …
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How to Become a Legend (in 24 Hours or Less) - Twisted Thots Chat 🚀 Say Yes: Becoming a Legend in Motion
9:31
9:31
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9:31Send us a text This blog post from a chiropractic growth coordinator uses two anecdotes to illustrate a central idea. The first story recounts how Dillon, labeled a "yo-yo master" by his daughter despite minimal past experience, agreed to perform yo-yo tricks for her class and improvised his way to success. The second tale describes Deepak, who cla…
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😂 Beyond Demographics: Chiropractic Growth Strategies
3:42
3:42
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3:42Send us a text The provided text is a blog post from a chiropractic growth coordinator challenging the notion of an overly specific "ideal client." The author argues that chiropractors may be overlooking reliable patients by fixating on affluent demographics who might lack commitment. Instead, the post suggests that practitioners should value consi…
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📈 Chiropractor Growth: The 5 Stages to Market Leadership
9:59
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9:59Send us a text This article from Twisted Thots outlines a five-stage growth model for chiropractors aspiring to market leadership. It describes the progression from the initial "Spark" phase, focused on basic visibility, through "Builder" with system implementation and "Boost" involving scaling marketing efforts. The model continues with "Expansion…
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💥 Raw and Real: Connecting Authentically with Chiropractic Patients
4:28
4:28
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4:28Send us a text The provided text advocates for chiropractors to move beyond traditional clinical interactions. It encourages a more authentic and "raw" approach by acknowledging that both doctors and patients are imperfect individuals. The author stresses the importance of genuine connection and commitment to patients, even when challenges arise. T…
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📊 Chiropractic: Redefining Patient Value Beyond Traditional Metrics
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13:14Send us a text A chiropractic industry thought leader suggests a shift in how chiropractors measure patient retention and success. The author argues that traditional metrics like Patient Visit Average (PVA) and pre-paid care plans are outdated in today's volatile healthcare market. Instead, chiropractors should segment their patient base and focus …
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💸 Generosity: The Unforgettable Growth Strategy
4:22
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4:22Send us a text This source from Twisted Thots, a blog by a chiropractic growth coordinator, argues that generosity acts as a powerful business strategy and a form of marketing. The author shares a personal anecdote about frequently paying for group meals, emphasizing that this practice builds trust and fosters memorable experiences more effectively…
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Send us a text Momentum, Control, and a Saturday Morning Mishap This source humorously recounts a personal anecdote of a painful sexual mishap to illustrate the dangers of uncontrolled momentum, drawing parallels to business and life. The author, a chiropractic growth coordinator, uses the embarrassing experience of a penile injury to highlight key…
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Send us a text "The Spizz Newsletter" uses Donald Trump's negotiation tactics as a model for chiropractors seeking growth. The newsletter contrasts Trump's strategies with what it considers the failures of Zelensky's approach. It suggests chiropractors can improve their practice by adopting Trump's methods for branding, presence, and negotiation. K…
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❤️ Promote Yourself by Promoting Others: A Chiropractic Content Strategy
12:31
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12:31Send us a text Twisty's resources emphasize the importance of community engagement through content that promotes local businesses and individuals. The "Community Content Guide" offers a cheat sheet of ideas, including features, giveaways, and shoutouts, designed to spotlight local establishments and community members. Complementing this, "The Spizz…
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Send us a text The Spizz breaks down The genius behind this CloseForChiro (C4C) ad lies in its reverse psychology and satire—it turns a negative review-style post into a compelling marketing hook. Flip the script, mock skepticism, and make marketing memorable, ultimately turning potential detractors into sales. It advises businesses to identify mis…
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The Power of One More and Programmatic Ads for Chiropractors
4:57
4:57
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4:57Send us a text This piece, written by "Twisty," reflects on the Buffalo Bills' loss and its connection to business principles. It uses the recurring theme of the Bills always getting "next year" to transition into the idea that success, in both sports and business, often hinges on "one more" effort. Twisty then introduces "Twisty's Testers," a mark…
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Send us a text "The Spizz - from Twisty" presents a compilation of 42 life and business lessons written by Twisty, a growth coordinator for chiropractors, on the occasion of his 42nd birthday. These lessons offer unconventional wisdom spanning topics from client relationships and outsourcing to personal growth and sales strategies. Twisty encourage…
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Playfulness, Resilience, and Flipping Lemons for Chiropractors
15:17
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15:17Send us a text "The Spizz" promotes the idea of embracing playfulness as a method for overcoming challenges and achieving success. The author, Twisty, advocates for reframing setbacks, engaging in creative problem-solving, and viewing failures as learning opportunities. The text encourages readers to inject more fun into their professional lives, p…
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Chiropractic Perfect P&L: Data-Driven Profitability Strategies
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14:45Send us a text The Spizz Session podcast features Twisty interviewing Dr. Josiah Fitzsimmons, founder of Lucro, a bookkeeping platform for chiropractors. They discuss how chiropractors can use financial data, specifically the Profit and Loss statement (P&L), to improve their business. Dr. Fitzsimmons argues that chiropractors should focus on total …
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🏀 The Spizz: Front Desk Growth Strategies in Chiropractic
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10:32
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10:32Send us a text The Spizz emphasizes the crucial role of the front desk in a chiropractic practice's growth. It promotes a "Growth Maker" mindset, urging staff to avoid negativity and embrace a "YES...AND" approach when addressing patient inquiries. The core strategy involves validating concerns, reframing the situation, and proactively scheduling a…
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How Chiropractors Can Own Their Reputation Without Google Hostage
7:17
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7:17Send us a text The provided text outlines a strategy for managing and enhancing one's online reputation, particularly for chiropractors and similar professionals. It emphasizes gaining control over reviews by collecting them independently rather than relying solely on platforms like Google. The advice includes engaging in local online communities, …
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The (Chiropractic)Paper Straw Effect: Data, Truth, and Growth
15:12
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15:12Send us a text The text presents an anecdotal account of how a potentially inaccurate statistic regarding plastic straw usage gained widespread acceptance. This allegedly led to the proliferation of paper straws as an alternative, despite the original figure being questioned. The author, "Twisty," uses this story to illustrate the importance of dat…
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🚀Why Chiropractors Should Stop Overthinking and Start Betting on Yourself
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25:27Send us a text This article from The Spizz, written by Twisty, discusses how overthinking can hinder progress and suggests strategies to overcome it. The author uses the analogy of betting, specifically from a Super Bowl experience, to illustrate that not every decision needs to be perfect to be successful. The advice centers around trusting your a…
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Twisty's Real Estate + Wealth Notes from Austin Cohen's Growth Summit for Chiropractors
8:48
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8:48Send us a text This text summarizes notes from a presentation on building wealth through commercial real estate. The notes, attributed to "Twisty," cover topics like strategic planning when buying property, lease negotiation, and tax benefits. It emphasizes off-market deals, networking, and persistence. The document advises readers to actively mana…
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😈 Silencing the Gremlin: Taking Control and Resisting Comfort
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5:12Send us a text Twisty from The Spizz identifies an internal "gremlin" that discourages individuals from pursuing growth. This inner voice promotes comfort and safety, often hindering progress with doubts and hesitations. The gremlin is particularly vocal at the beginning of new endeavors, preying on insecurities. However, the piece emphasizes that …
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⛽ Chiropractic Marketing Lessons from Buc-ee's
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17:32Send us a text The Spizz's analysis of Buc-ee's success provides actionable business insights for chiropractors. It highlights Buc-ee's focus on creating a unique experience, branding ordinary aspects, and cultivating customer loyalty through gifting and merchandise. The author suggests chiropractors can enhance their practices by similarly focusin…
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💡 The Power Grid: Alignment and Growth in Your Chiropractic Practice
7:51
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7:51Send us a text Twisty's "When You Stay Aligned, Everything Grows" encourages readers to view their work as vital and indispensable. It uses the analogy of a power grid to illustrate the importance of maintaining alignment and providing essential energy to clients and teams. The piece emphasizes that practitioners are not optional extras but rather …
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Send us a text The provided text explores the idea that mediocrity is a greater threat than outright failure. It posits that those who achieve "MEH-Success" risk complacency and abandoning their potential for comfort. The author argues that complete failure keeps individuals hungry and fighting. In contrast, moderate success can lead to a gradual d…
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Chiropractors - Work Ethic and Finding Love in Your Work
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5:08Send us a text Twisty, in "The Spizz," argues against the notion of working less to earn more, particularly within the chiropractic field. He emphasizes a strong work ethic, drawing from personal experiences and anecdotes. He suggests that finding enjoyment and fulfillment in one's work, even in challenging aspects, is more sustainable than seeking…
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The Death of Dinner Parties (and Dinner with a Doc)
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6:19Send us a text Twisty's newsletter laments the decline of dinner parties, arguing this reflects a broader societal disconnection contributing to patient loneliness and impacting healthcare adherence. Twisty (The #1 Chiropractic Growth Coordinator) proposes that chiropractors foster patient community through small group gatherings and referral netwo…
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Send us a text This newsletter from a chiropractic growth coordinator, Twisty, discusses ChiroSales Engine, a program designed to improve chiropractic practices' sales. It then focuses on avoiding performance slumps by addressing issues like outcome attachment, avoiding self-reflection, and neglecting rest. The author uses the biblical story of Eli…
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Tough Love and Co-Authorship: Strengthening Client Relationships Through Empathy and Honesty
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11:19Send us a text What if saying "no" could actually strengthen your client relationships? Join us as we navigate the art of "Tough Love in Customer Relations" with Dr. Anita, exploring how authentic communication and empathy can turn difficult interactions into opportunities for growth. We share personal stories, like a memorable encounter with a cli…
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Send us a text In this episode, I sit down with Dr. Josiah FitzSimmons, founder of Lucro, to discuss how chiropractors can transform their practices by understanding and utilizing their financial data. Dr. FitzSimmons shares his journey of growing a $7M practice in just a few years and how analyzing key metrics, like the percentage of schedule fill…
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The Wealth Effect and Smart Investing for Chiropractors
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15:57Send us a text When market values are high, it can be tempting to overspend due to the “wealth effect,” but this can lead to financial vulnerability if the market declines.By Twisty & The Spizz
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Send us a text strategies for following up on sales leads, particularly in the chiropractic industry. The author advocates for a multi-touch approach, suggesting multiple contact attempts via text, email, and voicemail, but cautions against overwhelming potential clients. A key strategy involves scheduling a follow-up appointment proactively, which…
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Send us a text ChiroThin is a weight-loss program designed for chiropractors to expand their practices. Market analysis shows significant potential, as many people want to lose weight but don't seek chiropractic care. The program offers holistic benefits, addressing physical, chemical, and emotional stress related to excess weight, and boasts a str…
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Extreme Accountability: Famous Examples and How They Can Motivate You
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15:08Send us a text This episode explores the concept of "extreme accountability," a motivational strategy using high-stakes consequences to achieve goals. It examines various examples, from public commitments with financial penalties (like StickK) to self-imposed challenges with social repercussions (like Joe Rogan's fitness challenges). The author det…
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