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The provided text outlines a strategy for managing and enhancing one's online reputation, particularly for chiropractors and similar professionals. It emphasizes gaining control over reviews by collecting them independently rather than relying solely on platforms like Google. The advice includes engaging in local online communities, providing valuable information on platforms like Reddit and X, leveraging email and SMS communication for feedback, and ensuring a presence on numerous online directories. Furthermore, it promotes prioritizing patient loyalty and utilizing case studies to build trust. Ultimately, the guide aims to create a robust and diversified online presence that is less vulnerable to algorithm changes and more focused on long-term relationships.