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Another unfiltered Twisted Toast. We play an AI “police sketch artist” game (on Billy D. 😂), debrief a very eventful weekend, and then get to work on the future of chiropractic proof: ChiropracticResults.com—outcomes > reviews.

What we cover
• 00:00 Cold open: Twisty’s weekend, 80s freestyle, and The Game
• 02:20 Live “Police Sketch Artist” prompts (Billy DeMoss)
• 10:40 “The Straights Were Right” (tell the story)
• 11:40 From reviews → recommendations → results (why outcomes win)
• 13:20 What to measure: ROM, neuro (Mittelmeyer, balance), sleep, BP (both arms), QoL
• 22:20 You are a media company (since 2017, now non-negotiable)
• 24:30 Hiring male CAs + role design
• 29:40 Handling an angry spouse voicemail: be proactive, own the story
• 33:40 Life insurance + POA: the unsexy clinic protector
• 37:30 Upcoming guests + $5k vs $500 client experience talk

Calls to Action
👉 Subscribe + hit the bell (we drop weekly).
👉 Comment: What 3 outcomes do YOU track every new patient?
👉 Want our outcomes press-release template? Comment “PR ME” and we’ll drop it.

Disclaimers
Language: Explicit. Opinions are our own. This is not medical, legal, or financial advice.

Hashtags
#Chiropractic #ChiropracticResults #PracticeGrowth #PatientOutcomes #GoogleBusinessProfile #ChiroMarketing #UpperCervical #SmallBusiness #Healthcare

Chapters (copy/paste)

00:00 Cold open: weekend recap
02:20 AI “Police Sketch Artist” game (Billy D.)
10:40 “The Straights Were Right”
11:40 Reviews → Recommendations → Results
13:20 What to measure (ROM, neuro, sleep, BP, QoL)
22:20 You’re a media company now
24:30 Hiring men as CAs / OM roles
29:40 Handling the angry spouse call
33:40 Life insurance + POA for docs
37:30 Upcoming guests ($5k vs $500 experience)

Episode Tags / Keywords (paste across platforms)

chiropractic, chiropractic outcomes, chiropractic marketing, Google Business Profile, reviews vs results, patient outcomes, upper cervical, ROM testing, neurological testing, sleep improvement, blood pressure both arms, male CAs, hiring playbook, handling complaints, PR template, press release SEO, life insurance for chiropractors, power of attorney, media company mindset, Twisted Toast podcast

Show Notes (site or Buzzsprout “episode website”)

• The Sketch Game (Play at Home): We read a list of prompts (age, height, build, vibe, eyes, brows, nose, mouth, posture, outfit, aura), then generate an AI sketch. Try it with friends/family.
• Outcomes > Reviews: Why GBP stars are table stakes and measured changes (ROM, neuro tests, QoL, sleep, BP) are the new moat.
• Clinic Ops: Consider men for CA/OM roles—hire for warmth, systems, and follow-through.
• PR Move: Publish monthly Outcome Case Releases to feed Google/AI with structured stories.
• Crisis Script: “Own the narrative” response when spouses go nuclear—proactive call, clarify expectation, propose fix, document everything.
• Adulting for Clinics: Life insurance + power of attorney + beneficiary + basic estate docs. Boring = protective.
• Next Week: High-end service breakdown: why some charge $5k/night vs $500—and what clinics can copy.