Progress occurs when thought leaders share insights and knowledge at the cutting edge of sports medicine...so we’re inviting renowned surgeons and industry experts to lead the conversation. The Joint Ventures podcast series puts the hot topics center stage, so stay tuned to explore evolving trends, shifting perceptions and emerging procedural technologies. DISCLAIMER: Smith+Nephew is a medical device manufacturer and does not provide medical advice. This material may contain information rela ...
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Slap Repair Podcasts
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's ...
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Evolving instability: From injury to innovation
23:30
23:30
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23:30Featuring Dr Pascal Boileau and Dr Emilio Calvo. Don’t miss this compelling conversation on shoulder instability repair and how it’s changing, through technique advancements, emerging technological breakthroughs and adapting surgeon practices. Two leaders in the field have a detailed knowledge of how repair has progressed, so they met to exchange t…
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The athletic shoulder: The role of biology to keep them back in play
33:39
33:39
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33:39Featuring Dr Jacob Calcei, Dr Christopher Klifto and Dr Steve Mora. Hear experts debate why athletes can benefit from biological augmentation in shoulder repair. Exploring non-operative intervention, the use of biological adjuncts such as the REGENETEN◊ Implant and replacing sutured repairs with biology, the panel discusses recovery and long-term o…
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Intelligent instability: State-of-the-art from the smallest to most severe injuries
42:11
42:11
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42:11Featuring: Dr Christopher Klifto, Dr Michael Banffy and Dr Scott Trenhaile. Dive into a discussion on shoulder instability injuries and guiding patient to a return to activity. The panel examines several hot topics, including soft tissue management with solutions like the Q-FIX◊ KNOTLESS All-Suture Anchor and bony augmentation for glenoid bone loss…
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The Partial-Thickness Conundrum: Who Needs Biology and Who Needs Biomechanics?
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34:32
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34:32Listen to a discussion to learn which types of partial-thickness rotator cuff tear benefit from isolated bioinductive repair with the REGENETEN◊ Implant. Hear the panel’s views on which tears require a sutured repair or can be managed conservatively, what defines state-of-the-art and being specific in patient targeting.…
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[Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage
43:44
43:44
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43:44Coaching Session with Joyce: Money Mindset & Relationship Dynamics Episode Summary In this coaching session, I help "Joyce" explore her beliefs around money, particularly how she feels responsible for meeting her "wants" while relying on others for basic needs. The conversation evolves from financial concerns into deeper relationship dynamics aroun…
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My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)
15:58
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15:58I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about robots taking my job. As coaches, we're not far behind software engineers. There's no reason to think a client couldn't eventually reach many of the same insights with Cla…
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You Are Not Your Label I've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're essentially "othering" themselves, asking "Does this fit my diagnosis?" instead of "What can I learn from this experience?" While labels offer comfort (I've felt it myself with…
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In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as essential maintenance—like brushing and flossing for their thoughts and relationships. They renew consistently but relationships eventually end naturally. "Repair coaching" serves cli…
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In this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wrong or behind. This pattern emerges most in emotionally activated moments, when I'm feeling insecure or fearful. For me, superiority manifests as becoming a well-spoken, fast-talking bully, using my nat…
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Elevating the standard of care in knee repair
37:16
37:16
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37:16Get expert perspectives on treating the entire knee from leading surgeons and the UFC Performance Institute’s Senior Director of Physical Therapy. With the aim of getting their patients back to their lives, the panel explains why they consider multiple aspects of knee preservation: ligament reconstruction (quad grafts, LET and multi-ligament), meni…
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How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients
32:05
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32:05In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas into a simple mantra: "As I spend time in spaces and with people I enjoy, always working to be more interested and interesting, coaching clients will appear." I break down how this appro…
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Managing the Unpredictability of a Coaching Practice
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19:35Most months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well. Here's what helps: While my practice feels unpredictable month-to-month, it's actually quite predictable year-to-year. In the past three years, I've rarely had a month with zero coaching transactions. I've found that redu…
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Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen
38:18
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38:18My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that feels right to her. I brought her back on the show today to discuss how coaches can serve their clients better and grow their practices through doing the inner work. To find out how yo…
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In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and then thanked me for the way I listened to her. I know this isn't a unique experience, but it's my first memory of realizing that just paying close, compassionate attention is a way to …
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The importance of tracking true "utilization" in a coaching practice.
25:31
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25:31Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.By Mark Butler
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The hardest and easiest parts of growing a one-on-one practice.
13:47
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13:47Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even easier (and more happiness-producing) than other models.By Mark Butler
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Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experiences for both coach and client, but the the choice to be a luxury or a utility will inform the rest of your strategy, so it's worth a careful look.…
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The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz.By Mark Butler
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Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
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55:52Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mostly using the launch-based marketing and sales model. After she listened to episode 19, she offered to come on the show to talk about the high highs and low lows she's experienced as …
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Conversation with Paula Engebretson - Why Can't I Publish Consistently?
43:11
43:11
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43:11Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience, I've been surprised at how consistently she publishes her newsletter and podcast. People like her (me) are not supposed to be as reliable as she is. But she shows up like clockwork. …
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The Rise and Fall of My $50,000 per Month Membership Business
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35:19I've been wondering whether a membership model would be the best way to set up a practice space for coaches (discussed a few episodes back). You may not know that between 2009 and 2012 I ran a membership with a partner that had as many as 1,700 members. About seven years ago I recorded a retrospective of the whole experience. Today I listened to it…
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Optimizing rotator cuff healing: Insights from leading surgeons
31:31
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31:31Listen to the inaugural Joint Ventures podcast to hear renowned surgeons dive into the world of bioinductive augmentation with the REGENETEN◊ Implant. In a vibrant discussion, they share extensive experiences with this innovative implant and its associated technique, the strength of supporting data and impressive outcomes they’ve observed. Featurin…
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Go where your people are (or bring them to you).
17:41
17:41
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17:41Two weeks ago I went to Tennessee to speak at an event hosted by my friend, Edie Wadsworth. This week, Kate (my wife) taught some classes at a church camp for young women. We both loved our experience, and it reminded me of one of my most important lessons from over ten years in the world of coaching: there's no substitute for being in the same roo…
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I've recently taken a walk through dozens of coaches' websites and social media profiles. I found many of them are just like me: we tend to forget, ignore, and/or abandon our web presence. I've finally admitted to myself this makes me harder to trust and engage with. This episode talks about why this is an issue and how to fix it without too much w…
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If you're putting in the effort and no one is hiring you.
22:38
22:38
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22:38You may feel like you're working as hard (or harder) than your peers but not seeing the same (or any) results. This episode explains what I think you're experiencing, what you can do about it, and why I'm confident you'll succeed in the end.By Mark Butler
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As we grow our practices, it's helpful to know the big picture (what I call strategy) and the specific actions (tactics) that flow from the big picture. But if we don't know ourselves, we'll look to coaches and communities to tell us what to do and why and how to do it. This is not ideal.By Mark Butler
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Creating Spaces and Times for Coaches to Practice and Improve
18:28
18:28
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18:28Although I don't care much about certifications (see last week's episode), I believe strongly in the benefit of supported practice for coaches. We can elevate individual coaches and the whole coaching community by creating spaces and times in which coaches practice, correct, discuss, and support each other.…
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Twenty years now since I started doing money stuff online, and the urge to create a course still creeps up on me. Let's talk about it, and let's make sure to work in some Prince Bride references.By Mark Butler
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There are good reasons and bad reasons to pursue certification(s) as a coach -- up to and including becoming a licensed therapist.By Mark Butler
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I realize the episode title is a corny bumper sticker. But people, including coaches, are not being nice to themselves. It's getting in the way of the growth and progress that brought us to coaching in the first place.By Mark Butler
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Addressing My Own Concerns About Group Coaching
21:36
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21:36I like last week's episode but it didn't feel quite right. Today's episode rounds out some of my ideas/suggestions/hypotheses for how group coaching could go from being a good thing to a great thing. Enjoy.By Mark Butler
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Why I'm Not in a Hurry to Sell "Group Coaching"
24:08
24:08
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24:08A few of my thoughts on the kind "group coaching" I'm accustomed to seeing in my coaching community. I'm not strongly against it; I'm not strongly for it; and I think what we call group coaching would be better delivered separately as either one on one coaching, group facilitation, or classroom teaching.…
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Coaching is a totally unregulated industry...which is exactly how we like it. With no governing body to create or police our interactions with our clients, it's up to us to define and adhere to a set of ethics that support our clients' safety and progress. In this episode I describe my own simple framework for feeling like I'm running my practice w…
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A Coach's Ongoing Evolution: Conversation with Chantel Allen
32:30
32:30
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32:30Coaches can feel trapped in the way of being they learned in training -- especially if they were trained in a dogmatic community. My friend Chantel is an example of a "rule follower" and a "striver" who started her practice doing everything by the book. As she realized the tools she learned first were good but not perfect, she kept learning, kept e…
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A Story About Referrals and the Law of the Harvest
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12:30This is the story of a teen in pain receiving support from a great coach. By itself, this is wonderful. This episode explains how a chain of relationships introduced the teen to the coach, even though some of the people in the chain didn't know the teen, and others didn't know the coach. Mutual trust and relationships built over time brought these …
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The Coach is the Product: A Character-Driven View of Your Coaching Practice
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14:32If the coach is the product, personal development is the most important business strategy. This should come as a huge relief.By Mark Butler
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Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)
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38:31In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has helped me open my mind (a little). In this episode I talk about the practical and psychological factors that make launch-based selling so brutal, and I also share some ideas (based on that wise client's …
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"I want my whole executive team to get coaching." -- Conversation with Jesse Mecham from YNAB
29:50
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29:50My friend Jesse Mecham is the founder of YNAB, a company that helps people love the way they spend their money. I asked Jesse to come on the show to talk different kinds of coaching and training he and his team use. Jesse shared a few big insights, including: 1. He's happy to pay for expensive coaching for members of his executive team. 2. Every em…
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How to Read a Sales Page: Some Thoughts on Coaches Selling Training to Other Coaches
43:17
43:17
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43:17Trainings (and certifications, and, I guess, "masterminds") can be powerful and transformational. They can also be the place where coaches' dreams, hopes, confidence, and personal balance sheets go to die. Rather than produce a multi-hour philosophical analysis of the coaching industry (some day, some day!), today I'll just talk about how those who…
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A Deliberate Practice Method for Improving Coaching Skill
24:56
24:56
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24:56As coaches, we are the product--our skills are the product. The question is how do we become more skillful? In this episode, I suggest that the deliberate, patient practice of listening without an agenda is the key skill in coaching and that this skill, by itself, and boring as it may seem, makes us appealing and attractive to those whom we hope to…
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Non-Transactional, Zero-Pressure Client Creation: Conversation with Amber Smith
44:15
44:15
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44:15"She could coach you." That's what my wife, Kate, said about Amber Smith after meeting her. Kate has never said this before or since. (She knows many wonderful coaches, but not many who can wrangle my chaos in a coaching session.) I've known Amber for a few years. I like her and trust her. Our philosophies align. I'd happily refer a close friend or…
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The List of Maybes: A Marketing Hypothesis for One on One Coaches
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35:12I'm not sure my fellow coaches realize how simple it can be to fill--and keep full--a coaching practice. I'm not saying easy--I'm saying simple. In this episode I outline a marketing hypothesis built on the power of creating and nurturing a growing list of "maybe" relationships.By Mark Butler
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This episode almost seems pointless, because of course coaches make money. But, after a decade in this business, I'm in a position to speak to the psychology of the person who wonders if it will ever work/if it will keep working. And I also helpful, non-dramatic data, so let's get into it.By Mark Butler
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377 Sessions, $149,000 -- 2023 Coaching Year in Review
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28:02I look at my 2023 coaching practice through four lenses: 1. The workload. 2. The relationships. 3. The money. 4. The marketing. It was a good year for my practice. Looking forward to more of the same in 2024.By Mark Butler
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700 Conversations: From spam-driven consultations to becoming a preferred coach for one of the biggest companies in the world.
42:04
42:04
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42:04After starting her coaching practice in 2018, my friend and client Melisa Liberman (host of the Grow Your Independent Consulting Business podcast) threw herself into a cold-emailing, spam-driven approach to client acquisition. She completed hundreds of consultations with people who didn't even know they were IN a consultation. She failed a LOT. But…
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Why I won't do traditional "consultations", "mini-sessions", or "strategy sessions".
56:50
56:50
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56:50I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and there are ego reasons. I'm not promoting this as the "right" or "best" way to do things. I think my personality, my circumstances, and my typical client (coaches) all make this easier for me. I also t…
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A conversation with someone who used to advertise a lot, but no more.
1:01:34
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1:01:34My friend Josh is a brilliant relationship marketer who happens to be a lawyer. In this episode, I interview him about his journey from spending a huge chunk of his monthly revenue on ads to spending nothing on ads while having his practice generate more revenue and more profit than ever. I'm especially excited for him to tell the story of spending…
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Why success is virtually guaranteed for one-on-one coaches.
57:10
57:10
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57:10I don't believe a person pursuing a one-on-one coaching business can fail unless they just stop trying. That's not naive optimism, either. Human nature and market realities are on our side, and in this episode I'll do my best to convince you how hard it would be for you to fail. I'm excited about this one.…
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Inventory is the big idea for a one-on-one coach.
1:01:48
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1:01:48My practice is "full" for the first time in the nearly 15 years since I started coaching. This is true in spite of the fact that there've been periods in the past where I had many more clients than I'm currently serving. See, "full" is only possible when you establish an inventory that can become "sold out". And now that I'm "sold out", I'm in a po…
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A new perspective on pricing your one on one coaching.
1:00:04
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1:00:04There are a few ideas I've heard in conversations about pricing one on one coaching: 1. The price your clients pay determines a) how your clients will engage with your coaching, and b) how much your clients will benefit from your coaching. 2. The price your clients pay proves how much you value the coaching you give your clients (and, sneakily, how…
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