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Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)

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Content provided by Mark Butler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Butler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has helped me open my mind (a little). In this episode I talk about the practical and psychological factors that make launch-based selling so brutal, and I also share some ideas (based on that wise client's input) on how it could actually be a pro-relationship, sustainable approach. Who knew.

  continue reading

49 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 23, 2025 11:18 (6M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 409268283 series 3402693
Content provided by Mark Butler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Butler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has helped me open my mind (a little). In this episode I talk about the practical and psychological factors that make launch-based selling so brutal, and I also share some ideas (based on that wise client's input) on how it could actually be a pro-relationship, sustainable approach. Who knew.

  continue reading

49 episodes

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