Best Shopify Blog Podcasts (2026)

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Why Your Page Isn’t Converting: How Semantic Triples Unlock Smarter SEO 18:28

Play Pause

18m ago18:28

18:28

In this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks. Drawing from her experience at a technical SEO conference and a real-world case study from her own business, Crystal reveals…

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Why Shopify Brands Need a Data Layer (Not Just Better Tracking) 31:42

1d ago31:42

31:42

When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking eliminates the 20-30% revenue gap plaguing most Shopify brands' analytics, bypassing Apple ITP and ad blockers to achieve 100% order relay from Shopify to your marketing c…

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621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant 44:10

1h ago44:10

44:10

In this episode Dave Bryant from EcomCrew and I expose how sellers are still flooding Amazon with fake reviews even after the major crackdowns you’ve been hearing about in the news. I’ll show you the exact loopholes they’re exploiting right now and why Amazon’s detection systems keep missing them. What You’ll Learn How Sellers Are Manipulating The …

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Vision Board Workshop for 2026: Align Your SEO, Business & Life Goals (Without Burnout) 21:58

6d ago21:58

21:58

In this special workshop-style episode of The Simple and Smart SEO Show, Crystal Waddell guides you through creating a one-page vision board for 2026 that blends your business goals, SEO priorities, and personal life — without overwhelm. Whether you’re a Shopify seller, creative entrepreneur, or service-based business owner, this episode gives you …

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Creating Your First Sponsored Content: A Step-By-Step Guide with the SAFY9 Dash Cam 15:26

3h ago15:26

15:26

Are you ready to make your first sponsored content? This behind-the-scenes look reveals the exact process I use to work with brand sponsors, featuring a real sponsored content creation example with the SAFY9 dash cam. Getting your first sponsorship is a significant milestone for any content creator, but there’s so much more to it than just saying y…

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The Hidden Nexus Trap Costing Shopify Sellers Thousands 31:42

8d ago31:42

31:42

Most Shopify sellers have no idea they're breaking tax laws until it's too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax obligations beyond economic thresholds: physical locations, affiliate commissions, click-through traffic, and even trade show attendance create instant compliance requirements …

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620: Our 2026 Business Plan With Toni Herrbach 46:00

9d ago46:00

46:00

In this episode, Toni and I break down our plan for 2026 and why it looks very different from this past year. Instead of chasing every new opportunity, we’re focusing on the few decisions that actually move the needle and the tradeoffs we’re making. What You’ll Learn Get The Lowdown On Our Goals For 2026 Toni’s Vision For Growth Steve Plan For The …

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Vision Board for Your Business: Creating Clarity and Focus with Canva 5:00

6d ago5:00

5:00

I'm sharing a throwback video that I made to help you think about creating a vision board for your business in 2026! In this episode, we go behind the scenes of a hands-on workshop using Canva to create strategic vision boards for your business. Discover how to design quarterly, monthly, and weekly boards that align with your marketing goals, blog …

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Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter) 50:13

15d ago50:13

50:13

Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here's the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen before you launch a single test, using research to understand customer psychology instead of copying competitors The Intrasite Funnel diagnos…

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The Power of Service Pages: Local SEO Gold with Darren Shaw (Best of 2025 Highlight) 4:06

10d ago4:06

4:06

In this “Best of 2025” highlight from the Simple and Smart SEO Show, we revisit one of our top-performing episodes featuring local SEO expert Darren Shaw. Darren breaks down the critical mistake many local businesses make with their websites—and how to fix it using individual service pages. If you're relying on a single "Services" page or even wors…

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Why 56% of Searches Now Skip Your Store—And How to Show Up in AI Answers 39:30

22d ago39:30

39:30

AI is reshaping customer discovery, and if you're not showing up in ChatGPT or Perplexity recommendations, you're invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI recommendations convert 5x better than Google clicks while 56% of searches result in zero clicks The revenue optimization framework that helped br…

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619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t 44:55

27d ago44:55

44:55

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college fr…

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Best of 2025: SEO, Branding, and Smart Business Growth 14:02

22d ago14:02

14:02

In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in…

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Inside BFCM 2025: What ShipBob Saw Across Millions Of Orders (And What Brands Need to Know for 2026) 30:47

29d ago30:47

30:47

Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy. In this episode, discover: Why apparel, beauty, and toys grew 20-40% YoY while you're strategically timing inventory to avoid cash pressure (the inbound spike happened one week later than last year) How interna…

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618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach 50:38

29d ago50:38

50:38

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst…

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1-Hour Delivery Meets Bulletproof Hardware: Shopify Winter Editions 2026 27:40

1M ago27:40

27:40

Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past. In this episode, discover: How Shopify's new POS Hub eliminates the wireless peripheral failures that generate most retail support tickets—using wired connections that work with legacy hardware worth thousands Why 1-hour local delivery via Uber Di…

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Cracking the Code to Viral Content and Sustained Growth on LinkedIn with Nicole Ramirez 37:58

29d ago37:58

37:58

In Spring 2025, my guest for this episode achieved what many content creators dream of: a post she wrote went viral on LinkedIn. But this was no accident. It was part of a content strategy that worked. Listen in for this discussion with Nicole Ramirez, a digital marketing consultant who cracked the code on LinkedIn content creation. After being lai…

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617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead 47:31

1M ago47:31

47:31

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple wa…

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The $250K Problem Hiding In Your Warehouse Corner 36:22

1M ago36:22

36:22

Most DTC brands lose 15-30% of their margin to return processing mistakes they don't even know they're making. In this episode, discover: Why the "chaos corner" in your warehouse costs more than the actual refunds—from restocking delays to inventory write-offs that silently destroy profit margins How 50-500% return volume spikes in January-February…

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Bye, Bye Digital Silos! Hello, Intent-Driven SEO with Ashley Liddell from Deviation (Part 2) 25:37

1M ago25:37

25:37

In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere …

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AI Agents That Actually Work: How DTC Brands Save 200+ Hours Monthly (Without Engineers) 42:27

1M ago42:27

42:27

Most e-commerce teams are drowning in manual work that AI should be handling—but there's a massive gap between AI hype and AI that actually works. In this episode, discover: How autonomous agents differ from chatbots and query tools—no more babysitting or constant prompting required for repetitive tasks The exact process one D2C fitness brand used …

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How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel 17:58

1M ago17:58

17:58

In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, …

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Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell (Part 1) 19:41

1M ago19:41

19:41

In this episode of The Simple and Smart SEO Show, I'm stitting down with Ashley Liddell, co-founder of Deviation, to explore the concept of “Search Everywhere® .” From Sephora’s “Black Beauty Is Beauty” campaign to understanding the evolution of search across platforms like TikTok, Pinterest, and Reddit, Ashley shares his journey to building a uniq…

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The $20 Billion Affiliate Mistake: Stop Paying for Customers Who Were Already Buying 47:17

2M ago47:17

47:17

You're paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the "$20 billion mistake." In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value The search-first framework that generate…

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616: The Black Friday Playbook We’re Using This Year 50:26

1M ago50:26

50:26

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strateg…

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Using Shopify with AI and Smart E-Commerce Strategies (Part 2 with Deonnah Carolus) 20:44

2M ago20:44

20:44

📌 Episode Summary: In this episode, Crystal continues her conversation with Deonnah Carolus, the founder of E-Commerce Savvy, diving deeper into launching and scaling Shopify stores with the help of AI tools. Deonnah shares practical insights on using Shopify’s built-in features versus third-party themes, optimizing SEO for long-term visibility, se…

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Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing 38:54

2M ago38:54

38:54

The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary syste…

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615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon 47:07

2M ago47:07

47:07

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team buil…

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Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1) 17:13

2M ago17:13

17:13

In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers. Whether you're new to Shopify or an experienced sel…

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The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One) 34:25

2M ago34:25

34:25

Here's what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounting ("buy more, save more") doesn't condition customers to wait for promotions and can be a permanent offer that protects marg…

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Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch 33:21

2M ago33:21

33:21

Most founders don't realize they're stuck in the ad creative grind until they're months deep into it. Everyone's chasing the same AI tools to pump out images and copy, but here's what they're missing: the real bottleneck isn't creating ads—it's knowing which ones will actually convert before you spend a single dollar testing them. Think about your …

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614: The Hidden Rules of Brand Deals That Influencers Never Talk About 42:34

2M ago42:34

42:34

In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The …

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From App Chaos to Conversion Engine: Building Shopify Stores That Scale 41:05

2M ago41:05

41:05

Here's what most founders don't realize until they're deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It's probably your biggest bottleneck right now. Your site's crawling from app bloat, conversion rates have plateaued, and expanding internationally feels like a six-month, six-figure nightmare you don't have bandwidth f…

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GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2) 18:05

2M ago18:05

18:05

In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "sear…

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613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand 46:33

2M ago46:33

46:33

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare bra…

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The 3 Videos Every Brand Needs for Sales Success, with Tim Bradley 41:35

3M ago41:35

41:35

Unlock video marketing success with strategies from an award-winning producer! In this episode, we dive deep into the world of video marketing with Tim Bradley, founder of Pennant Video and a multiple Telly Award winner. Discover the critical components of successful video marketing campaigns that not only engage but also convert followers into cus…

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AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1) 28:42

2M ago28:42

28:42

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what busin…

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Your Phone Number Is Killing Your Conversions: How AI Voice Agents Turn Missed Calls Into Revenue 42:04

3M ago42:04

42:04

Every time your phone rings and goes to voicemail, you're losing a customer forever. Research shows that more than 80% of potential buyers who hit voicemail don't call back—they head straight to Google and find your competitor instead. Think about what that means: someone saw your ad, got excited about your product, had a question about sizing or s…

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612: Lessons From the Smartest eCommerce Founders At ECF Live 46:06

2M ago46:06

46:06

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana. You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened…

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The Launch Revolution: Building Emotional Loyalty Through Drops 40:48

3M ago40:48

40:48

Every Shopify brand scaling beyond six figures eventually faces this moment: you've got a product people actually want, demand is building, and you decide to run a launch. Then the site crashes, bots clear out inventory in seconds, real customers get locked out, and your support inbox explodes for weeks. Whether you're dropping limited sneakers or …

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🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2) 19:27

3M ago19:27

19:27

In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI. Ana unpacks how experimenting with chatbots taught her the inner workings of LLMs, what semantic triples really mean for SEO, and how the Japanese philosophy of Ikigai helps he…

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Scale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify Brands 34:20

3M ago34:20

34:20

As Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their CAC creep higher every month. You know you need to diversify, and influencer marketing seems like the obvious answer. So you start DMing creators, sending free products, maybe paying …

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Chaos-Proof Your Q4: ShipBob’s Fulfillment Playbook for Fast-Growing Shopify Brands 44:21

3M ago44:21

44:21

As Q4 heats up, Shopify brands are facing some serious pressure—rising fulfillment costs, shifting global tariffs, and the growing complexity of scaling operations beyond your garage or living room. Today's guest knows this space inside and out. Casey Armstrong, CMO at ShipBob, returns for his third appearance on the show—a rare honor reserved for …

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611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster 49:22

3M ago49:22

49:22

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value. What You’ll Learn The top Sho…

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Vibe Coding Is The New SEO: Featuring Ana De La Cruz 19:05

3M ago19:05

19:05

In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and hum…

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Scale Smarter, Not Harder: The 10-Minute Shopify Workweek Using AI Agents With Thinkr 42:56

3M ago42:56

42:56

Welcome to eCommerce Fastlane! Q4 is in full swing, and with it comes mounting pressure for Shopify brands—admin demands are cutting into margins, operations are getting more complex, and there's a constant buzz about AI: is it actually moving the needle, or just adding more noise? Today, we're bringing clarity to the conversation with Edu Samayoa,…

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Winning The Checkout: Real-World eCommerce Fixes that Convert Customers and Build Loyalty 41:37

3M ago41:37

41:37

Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising. How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice? Today, I’m joined by Greg Tull, Director of Marketing at Classy L…

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Traffic to Trust: AI, SEO, and Content Strategy with Andy Crestodina 17:44

3M ago17:44

17:44

In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original researc…