Best Shopify Blog Podcasts (2025)

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607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach 45:02

Play Pause

7d ago45:02

45:02

In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for…

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Why Most eCommerce Blogs Are Useless - And How to Fix Yours 23:43

7d ago23:43

23:43

Most brand blogs are failing, and not because teams aren’t trying. In this episode, Greg Shuey explains why the majority of ecommerce blogs are nothing more than "digital dumping grounds," full of generic posts, product announcements, and uninspired listicles that never rank, never get indexed, and never drive revenue. Brands either waste money on …

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Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom 17:24

7d ago17:24

17:24

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning …

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606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025 53:21

12d ago53:21

53:21

In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon i…

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Making Video Games in 2025 with Celeste's Noel Berry 31:47

12d ago31:47

31:47

In this episode of Hanselminutes, Scott sits down with Noel Berry, co-creator of Celeste, to explore his philosophy and process for making games in 2025, without relying on big commercial engines. Noel shares why he prefers building lightweight, custom tools over heavyweight platforms like Unity or Unreal, how modern C#, SDL3, and open‑source libra…

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Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1) 28:47

14d ago28:47

28:47

Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights. Plus, a s…

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The Ultimate Home Arcade with Polycade's Tyler Bushnell 36:07

20d ago36:07

36:07

This week Scott welcomes Tyler Bushnell, founder of Polycade, to talk about reimagining the arcade experience for modern homes. Drawing on his family's Atari legacy, Tyler shares how Polycade blends retro charm with sleek design and modern game libraries—all while encouraging face-to-face connection. From Kickstarter roots to Techstars growth, we e…

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605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer 58:44

21d ago58:44

58:44

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content…

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Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs 26:34

21d ago26:34

26:34

For growing D2C brands making between $1M and $5M in annual revenue, every marketing dollar counts, and misallocating that budget can have serious consequences. In this episode, Greg Shuey explores how to prioritize marketing investments when resources are limited. He explains that many founders reach this “weird middle stage” where they’ve proven …

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AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2) 17:17

21d ago17:17

17:17

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a…

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How to Lead with Value with Dr. Morgan Depenbusch 31:40

26d ago31:40

31:40

Today we chat with Dr. Morgan Depenbusch and dive into the mindset shift that can transform your career and relationships at work. Instead of pushing harder to be heard or constantly proving yourself, what if the key is simply leading with value? Dr. Depenbusch and Scott unpack what “value” really looks like in practice—whether it’s helping teammat…

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Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1) 17:38

27d ago17:38

17:38

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content ne…

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604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson 49:30

28d ago49:30

49:30

In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive. In this episode Bernie shar…

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Focus Friend by Hank Green is #1 in the App Store with Bria Sullivan 38:34

1M ago38:34

38:34

In this episode, Scott sits down with Bria Sullivan, developer and founder of Honey B Games, to unpack the viral success of Focus Friend—the cozy productivity app that dethroned ChatGPT at the top of the App Store. Co-created with Hank Green, Focus Friend gamifies focus with a sock-knitting bean companion, offering users a whimsical yet effective w…

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Comparison Content That Converts: Winning Buyers With 'vs' Pages & Posts 23:36

1M ago23:36

23:36

Comparison content is one of the most underused but powerful tools available to eCommerce brands today. In this episode, Greg Shuey breaks down why “X vs. Y” queries represent some of the highest-intent searches online, and why brands can’t afford to leave those answers to random review sites, Reddit threads, or AI hallucinations. Buyers at this st…

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603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer 42:56

1M ago42:56

42:56

In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly ov…

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GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results 18:17

1M ago18:17

18:17

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key Takeaways The SERP is shifting…

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Inside the Maker Mindset with Roboticist Aaed Musa 31:47

1M ago31:47

31:47

From wrist‑mounted CD launchers to rope‑driven quadrupeds, Purdue engineering student and YouTuber Aaed Musa turns wild ideas into precision‑crafted reality. On Hanselminutes, he joins Scott Hanselman to share the art, grit, and storytelling behind his most ambitious projects — and why iteration is his superpower. https://www.aaedmusa.com/…

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602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways 43:15

1M ago43:15

43:15

In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business. What You’ll Learn Sneaky-smart ways I use AI to boost sales How AI helps me create content way faster Unexpected tricks to …

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Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1) 20:57

1M ago20:57

20:57

In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators…

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Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings 28:08

1M ago28:08

28:08

Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikT…

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Learning to Code with AI and Steve Klabnik 43:12

2M ago43:12

43:12

Steve Klabnik wasn't a fan of AI. He knows how to code at high and low levels...but then he tried again. Now he's making more, shipping more, coding more, and having more fun. Is this a moral choice or a techincal one or both?By Scott Hanselman

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Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5) 5:37

2M ago5:37

5:37

In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strat…

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601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market 51:33

2M ago51:33

51:33

In this episode, I’m joined by a very special guest, Neil Patel. As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now. What You’ll Learn How …

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How is AlmaLinux OS is community-driven? with benny Vasquez 34:14

2M ago34:14

34:14

In this episode, Scott Hanselman sits down with benny Vasquez, Chair of the AlmaLinux OS Foundation, to explore the project's journey since the shift away from CentOS. benny shares insights into how AlmaLinux stays community-driven, transparent, and enterprise-ready—all while navigating the evolving world of open-source licensing. It's a candid and…

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Shopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5) 6:57

2M ago6:57

6:57

(Shopify From Strategy to Action Series, Episode 4!) In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬 From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert. 👀 If you’ve ever wondered: “Do …

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The Future of E-Commerce: AI Shopping, ChatGPT, and Shopify Product Feeds 25:38

2M ago25:38

25:38

The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how consumers discover and purchase products online. Instead of scrolling through endless product pages or rel…

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600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach 43:30

2M ago43:30

43:30

In this episode, Toni and I discuss how she couldn’t find the right group that fit her vibe, so she decided to build one herself. We share a secret project that Toni’s been working on that you might all be interested in and she shares her story of taking initiative and making it happen. It’s all about the importance of creating your own path when y…

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Breaking Barriers in Tech with Brenda Darden Wilkerson 32:18

2M ago32:18

32:18

In this episode of Hanselminutes, Scott Hanselman chats with Brenda Darden Wilkerson, the President and CEO of AnitaB.org, about her journey in technology and advocacy for diversity, equity, and inclusion in the tech industry. Brenda shares her inspiring story of entering computer science by accident, overcoming societal perceptions, and her impact…

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Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5) 6:47

2M ago6:47

6:47

Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization. From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four es…

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5 Consumer Trends That Will Shape Your Marketing Strategy in 2025 21:29

2M ago21:29

21:29

In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-world implications, Greg explores how the widening wealth gap is fracturing consumer behavior—forcing brands to eithe…

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599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford 48:26

2M ago48:26

48:26

In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search. We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up. What You’ll Learn How AI has changed search What Google isn’t revea…

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The Art of Assembly: Exploring Low-Level Mastery with Randall Hyde 37:28

2M ago37:28

37:28

In this episode of Hanselminutes, Scott Hanselman talks with Randall Hyde, renowned for his expertise in programming and assembly language. Known as the creator of the Lisa Assembler and the author of The Art of Assembly Language and Write Great Code series, Randall shares his journey from developing in assembler for early computing systems to work…

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Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need (Part 2 of 5) 5:58

2M ago5:58

5:58

In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed. You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to…

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598: I Turned My Course, Blog, And Podcast Into An AI Bot – Here’s The Tech Behind It 41:49

2M ago41:49

41:49

In this episode, I share how I built SteveBot, a custom AI assistant powered by a RAG database that mimics every lesson that I’ve ever taught. I break down the tech stack, the biggest mistakes made, and how this changes the classes I teach. What You’ll Learn How I built my AI Bot from my course, blog, and podcast The cool tech that makes it all wor…

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From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025 27:35

2M ago27:35

27:35

Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ran…

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APIs as the Execution Layer of AI with Postman's Rodric Rabbah 32:49

3M ago32:49

32:49

In this episode of Hanselminutes, Scott Hanselman chats with Roderick Rabah, Head of Product at Postman Flows, about the evolution of software development, the intersection of APIs and AI, and finding the "right layer of abstraction" for problem-solving. Drawing on his deep expertise in compiler optimization, distributed systems, and serverless com…

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The SEO Mindset Shift Every Shopify Owner Needs Before Diving In (Part 1 of 5) 7:46

3M ago7:46

7:46

In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset. If you've ever thought: "SEO is just for techies!" "Shopify isn't good for SEO." "I don't even know where to start." This episode is for you! 🎯 What you'll learn: Why your mindset is the #1 SEO success factor The to…

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597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry 46:21

3M ago46:21

46:21

In this episode, I’m thrilled to have Brett Curry back on the show. Today, Brett and I discuss how YouTube just entered the ring to compete with TikTok Shop and what that means for sellers trying to stay ahead. It’s a game-changer, and we’re breaking down what you need to know to keep up. What You’ll Learn Your social selling options on YouTube How…

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Saving State while Still Growing with Temporal's Preeti Somal 33:32

3M ago33:32

33:32

In this episode, Scott chats with Preeti Somal, Senior Vice President of Engineering at Temporal, to explore how teams at OpenAI, Stripe, Netflix, and beyond are building long-running, crash-proof applications using Temporal's open‑source durable execution engine. Drawing on her leadership roles at HashiCorp, Yahoo!, and VMware, Preeti breaks down …

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596: Why Building a Community Might Be the Most Important Thing You Do This Year 46:27

3M ago46:27

46:27

In this episode, Toni and I share what we’ve learned so far about building a community from the wins to the awkward missteps. We talk about what’s worked, what definitely hasn’t, and some of the little moments that surprised us along the way. What You’ll Learn Why community matters more than ever How to grow your own tribe Easy ways to connect and …

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SEO Isn’t Dead - It’s Just Smarter: Winning Traffic in a Post-ChatGPT World 23:26

3M ago23:26

23:26

In this episode of the Seven Figures and Beyond podcast, Greg Shuey confronts the recurring claim that “SEO is dead,” a narrative fueled by social media hot takes and fear of evolving search technologies. He argues that this perspective is not only misleading but harmful, especially for early-career marketers and brand owners who might make impulsi…

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SKY ENGINE AI's Dr. Malc Souter on AI-Generated Training Data 32:14

3M ago32:14

32:14

In this episode Scott talks with Dr. Malc Souter, a computer graphics algorithms PhD and former Hollywood special effects artist, now bringing his rendering expertise to AI at SKY ENGINE AI. They dive deep into the surprising power of synthetic data, exploring when fake can outperform real in areas like medical imaging, defense, and self-driving ca…

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Is Blogging Dead? Not If You Sell Online in 2025! With Austin Becker (Part 3) 12:43

3M ago12:43

12:43

Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show. We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout. Here’s what you’ll learn: How to use Google's "People…

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595: How To Launch A 75k/month Tiktok Shop With 0 Followers 55:12

3M ago55:12

55:12

In this episode, Ian Page from Bullseye Sellers breaks down exactly how to launch a TikTok Shop and scale it to $75k/month even if you’re starting with zero followers. You’ll learn the smartest strategies, fastest growth hacks, and real tactics that actually work right now. What You’ll Learn Common mistakes new Tiktok Shop Owners Make How to build …

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Dave Barry is the Class Clown: The Memoirs of a Professional Wiseass 46:07

3M ago46:07

46:07

When authors want to talk about their book they go on a book tour and often they go to large companies like Microsoft and speak to us in person. I had the opportunity to interview Dave Berry in person and I jumped at it. I grew up reading his humor column syndicated in The Oregonian, and his brand of sarcasm and dry humor matches mine. This episode…

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Profit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin Becker 20:52

3M ago20:52

20:52

In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales…

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594: This Amazon Feature Looks Helpful – But It’s Stealing Your Customers 13:13

3M ago13:13

13:13

In this episode, I discuss a new Amazon feature that seems super helpful but might actually be sneaky and stealing your customers. We’ll break down how it works and what you need to watch out for so you’re not caught off guard. It’s a must-listen if you’re trying to stay ahead in the e-commerce game! *** There’s is an error in this episode. Amazon …

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Startup Mindsets with Earl Valencia 32:31

3M ago32:31

32:31

What does it really take to succeed in today’s fast-paced, innovation-driven world? In this episode of Hanselminutes, Scott Hanselman chats with Earl Valencia—acclaimed tech leader, venture-backed founder, and author of Startup Mindsets: A Blueprint to Thrive in an Innovation-Driven and Globally Connected World. Earl brings real-world insights from…

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593: Why So Many Entrepreneurs Hit A Wall And How to Break Through 39:45

3M ago39:45

39:45

In this episode, Toni and I dive deep into what it really feels like to get stuck even when your business is working and life looks “successful” on the outside. What You’ll Learn Why entrepreneurs often get stuck The mental roadblocks holding you back Simple ways to push past the wall Sponsors SellersSummit.com – The Sellers Summit is the ecommerce…