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Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

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Manage episode 520109685 series 2541725
Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The customer acquisition playbook that built your business three years ago is actively bleeding money today.

In this episode, discover:

  • Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary systems, not competing budgets
  • How to extract actionable BFCM insights within 1-2 weeks while you still have Q4 runway to capitalize on Christmas traffic, gift card redemptions, and January clearance
  • The "messy middle" reality where customers hit 6-8 touchpoints in 15 minutes—and why brand recall now drives transactions before they reach your cart

Russ Macumber is Co-Founder & Managing Director at Impressive Digital. He's worked with e-commerce brands from $2 million to $500 million+ in revenue since 1999, navigating the entire evolution from traditional marketing through today's multi-channel reality.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-433/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

  continue reading

431 episodes

Artwork
iconShare
 
Manage episode 520109685 series 2541725
Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The customer acquisition playbook that built your business three years ago is actively bleeding money today.

In this episode, discover:

  • Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary systems, not competing budgets
  • How to extract actionable BFCM insights within 1-2 weeks while you still have Q4 runway to capitalize on Christmas traffic, gift card redemptions, and January clearance
  • The "messy middle" reality where customers hit 6-8 touchpoints in 15 minutes—and why brand recall now drives transactions before they reach your cart

Russ Macumber is Co-Founder & Managing Director at Impressive Digital. He's worked with e-commerce brands from $2 million to $500 million+ in revenue since 1999, navigating the entire evolution from traditional marketing through today's multi-channel reality.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-433/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

  continue reading

431 episodes

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