Go offline with the Player FM app!
Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing
Manage episode 520109685 series 2541725
The customer acquisition playbook that built your business three years ago is actively bleeding money today.
In this episode, discover:
- Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary systems, not competing budgets
- How to extract actionable BFCM insights within 1-2 weeks while you still have Q4 runway to capitalize on Christmas traffic, gift card redemptions, and January clearance
- The "messy middle" reality where customers hit 6-8 touchpoints in 15 minutes—and why brand recall now drives transactions before they reach your cart
Russ Macumber is Co-Founder & Managing Director at Impressive Digital. He's worked with e-commerce brands from $2 million to $500 million+ in revenue since 1999, navigating the entire evolution from traditional marketing through today's multi-channel reality.
Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.
📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-433/
Connect with us:
🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify
431 episodes
Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Manage episode 520109685 series 2541725
The customer acquisition playbook that built your business three years ago is actively bleeding money today.
In this episode, discover:
- Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary systems, not competing budgets
- How to extract actionable BFCM insights within 1-2 weeks while you still have Q4 runway to capitalize on Christmas traffic, gift card redemptions, and January clearance
- The "messy middle" reality where customers hit 6-8 touchpoints in 15 minutes—and why brand recall now drives transactions before they reach your cart
Russ Macumber is Co-Founder & Managing Director at Impressive Digital. He's worked with e-commerce brands from $2 million to $500 million+ in revenue since 1999, navigating the entire evolution from traditional marketing through today's multi-channel reality.
Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.
📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-433/
Connect with us:
🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify
431 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.