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Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The $20 Billion Affiliate Mistake: Stop Paying for Customers Who Were Already Buying

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Manage episode 521223660 series 2541725
Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You're paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the "$20 billion mistake."

In this episode, discover:

  • Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value
  • The search-first framework that generated $10M in real revenue—reverse-engineer where customers already look for solutions, then build direct creator relationships
  • How to audit your top 10 partners for cannibalization—switching from last-click to multi-touch attribution reveals who actually influences decisions versus who games the system

Josh Kennedy is Founder of Imagine Marketing. He's generated over $10 million in documented affiliate revenue by focusing on upper-funnel content partnerships that drive new customers instead of intercepting existing ones.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-434/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

  continue reading

432 episodes

Artwork
iconShare
 
Manage episode 521223660 series 2541725
Content provided by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hutt, Steve Hutt | Shopify, and ECommerce Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You're paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the "$20 billion mistake."

In this episode, discover:

  • Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value
  • The search-first framework that generated $10M in real revenue—reverse-engineer where customers already look for solutions, then build direct creator relationships
  • How to audit your top 10 partners for cannibalization—switching from last-click to multi-touch attribution reveals who actually influences decisions versus who games the system

Josh Kennedy is Founder of Imagine Marketing. He's generated over $10 million in documented affiliate revenue by focusing on upper-funnel content partnerships that drive new customers instead of intercepting existing ones.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-434/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify

  continue reading

432 episodes

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