Welcome to Season 2 of The Clinical Entrepreneur podcast - where we ditch the boring business talk and serve up the real, raw, and ridiculously helpful strategies you need to grow your wellness practice. This season is all about big moves, bold goals, and finally building the business that matches your vision. From creating programs your patients will rave about to streamlining your systems so you can actually breathe (imagine that!), we’re covering it all - minus the fluff. If you’re ready ...
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Cody Jinks is a country artist that has had and continues to have profound success within the credible country music space. His knowledge of country, rock, metal, and beyond is significant. He's also a huge fan of sports, comedy, the outdoors, and very much enjoys fishing.
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S2 E22: How to Turn Casual Conversations Into Consistent Referrals
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24:55Let’s be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here’s the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this ep…
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S2 E21: The Breakup, the Breakdown, and the Bounce Back
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34:31What do you do when the business you’ve built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the …
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S2 E20: New Clinical Findings Related to the Gut Microbiome
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31:46The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I’m unpacking 8 fascinating new studies on the microbiome, covering everything from t…
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S2 E19: Clinical Pearls You May Have Never Heard (But Need to Know)
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30:35From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won’t want to miss. If you’re a wellness practitioner who loves learning the why behind what’s happening in your patients’ bodies, you’re going to love this one. In this solo episode, I’m recapping some of the most cutting-edge insights I gathered at a…
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S2 E18: Using AI to Write a Simple Email Nurture Series
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31:34“What should I even say in an email?” If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In today’s episode of The Clinical Entrepreneur, we’re talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You’ll learn how to train your AI to kn…
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S2 E17: How to Grow Your Wellness Practice One Podcast Interview at a Time
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27:31You don’t need a sales funnel. You don’t need a VA. And you definitely don’t need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And that’s exactly what being a podcast guest does. In this episode, I’m spilling the tea on why being a gue…
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S2 E16: How to Market Your Wellness Practice Without Funnels, Ads, or a VA
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24:11If the word “marketing” makes you break out in hives, you are not alone. Most wellness practitioners didn’t get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You’re here to help people heal - not become a content-producing machine. But here’s the thing: if no one knows who yo…
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S2 E15: Using Free Resources to Grow Your Practice
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25:22Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you. In this episode of The Clinical Entrepreneur, I’m walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm…
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S2 E14: A Simplified Social Strategy for Wellness Practitioners
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28:23Ever feel like social media is a full-time job you never signed up for? 🙃 Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it’s enough to make you want to toss your phone into a lake. But here’s the thing: like it or not, your social media is often the first impression people h…
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S2 E13: How to Attract More of the Right Patients With a Clear, Confident Online Brand
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34:30Let’s be honest - your website and social media might be due for a glow-up. If it’s been collecting digital dust or just doesn’t reflect how amazing you are, this is your nudge to finally make it happen. Because here’s the truth: your online presence is often the first impression potential patients get. And if it’s cluttered, unclear, or outdated, …
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S2 E12: How to Stop Being the Bottleneck in Your Business
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25:47I’ll admit it - I was the biggest roadblock in my own business. When I asked my team what wasn’t working, all roads led straight back to me. And honestly? It stung. But it also revealed the exact places where I needed to step back, delegate, and stop micromanaging. And here’s what I realized: Most wellness practitioners - whether they have a team o…
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S2 E11: The Power of Taking a Stand in Your Practice
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19:55Are you playing it too safe in your practice? Trying to help everyone with everything - afraid to draw a line in the sand? Here’s the truth: If you don’t take a stand, you’ll blend into the background. And in today’s crowded wellness space, that’s the last thing you want. Think about the most well-known leaders in our field. They all have something…
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S2 E10: Why Patients Drop Off: How to Set Clear Expectations & Improve Retention
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27:28Ever had a patient disappear into thin air? One minute, they’re all in, excited about their treatment plan, and the next - GHOSTED. No calls, no follow-ups, no explanation. 🙄 If you’ve ever found yourself wondering, “Was it me? Was it the cost? Did I say something weird?” - take a deep breath. It’s not just you, and it’s (probably) not about money.…
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S2 E9: Designing the Perfect Patient Program: A 7-Step Framework for Success
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35:45Have you ever noticed that once your patients start feeling a little better….. POOF - they vanish into thin air before they reach their full health potential? Or maybe you find yourself giving the exact same recommendations over and over (and over) again? 😵💫 Listen friend, it’s time to stop reinventing the wheel and start building a repeatable, re…
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S2 E8: What I’ve Learned About Leadership (After 8 Employees in 11 Months!)
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34:11If you’ve ever hired someone thinking they were a total rockstar only to realize later that they were actually a walking disaster - oh, friend, you are not alone. In addition to my coaching and clinical training biz for wellness practitioners, I have another ‘side gig’ that’s a brick and mortar business in Seattle. And as it turns out, finding the …
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S2 E7: How to Create a Content Calendar in 1 Hour
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38:39If creating content makes you want to scream into a pillow or run in the opposite direction, you’re not alone. 🤯 You sit down, determined to finally post something, and then… you draw a blank. Your mind sounds like crickets (is that even a thing?). What should you talk about? What do your patients want or need to know? And why does everyone else ma…
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S2 E6: Want More Freedom? A VA is Your Secret Weapon
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26:42Raise your hand if your to-do list looks more like a never-ending black hole. 🙋♀️ You start the day ready to serve your patients… but before you know it, you’re buried under emails, invoices, supplement orders, reschedules, and, oh yeah, actually seeing patients. And by the time 7 PM rolls around? You’re still at your desk, wondering when you’ll e…
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S2 E5: How to Turn Patients Into Your Best Advocates
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25:57Let’s be honest - marketing your practice without knowing who you’re talking to is like throwing spaghetti at a wall and hoping for the best. (And let’s face it, that’s just a waste of perfectly good pasta.) What if you could craft messaging that immediately makes your dream patients stop scrolling and say, “OMG, this is exactly what I need!”? 🙌 Th…
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S2 E4: Carrots, Cancer, and Comebacks: How Life’s Hard Knocks Built My Million-Dollar Business
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42:17Life doesn’t come with a manual, but it sure comes with lessons - some that feel like sweet wins and others that hit like a gut punch. In this episode, I’m getting real about my journey, from being a Kraft mac & cheese aficionado (hot dogs and peas were mandatory) to facing unimaginable challenges that shaped me into the entrepreneur I am today. Sp…
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S2 E3: AI Made Simple: Transforming Your Practice with ChatGPT
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29:33If you’ve been avoiding the AI conversation, friend, this is your sign to lean in. Like it or not, AI is not going anywhere, and the truth is, it could be your new secret weapon for creating a thriving, streamlined practice. AI isn’t just for techies or big corporations; it’s a game-changer for wellness practitioners like you. In this episode, I’m …
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236: How to Create Goals to Support Your Mission
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23:18Hey friend! Today, we’re tackling a topic that’s as essential as coffee on a Monday morning - goals. Not the fluffy “I’ll just wing it” kind, but the laser-focused, action-driven kind that aligns with your mission and gets you where you want to go. Think of your mission statement as your GPS destination. Without it, you’re wandering aimlessly, taki…
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235: Aligning Passion with Purpose: The Power of a Mission Statement
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35:33Welcome to 2025, my friend! Let’s shake off the holiday glitter and dive into the first episode of the year—because nothing says “new year, new you” like getting crystal-clear on your practice’s mission. If your days feel like a chaotic tornado of to-dos, and you’re wondering if you’re actually making any progress in your business, you might want t…
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234: Turning Life’s Curveballs Into Opportunities
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20:53Life loves to throw us curveballs, doesn’t it? From a surprise patient no-show to a burst pipe in the office, it can feel like challenges just keep piling on. But here’s the thing: what if those curveballs aren’t here to derail us but to redirect us? What if they’re actually… good? Yep, you read that right. This one small word—good—has completely t…
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233: Why Systems Matter More Than The Hustle
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23:34🎙️ Picture this: a practice that runs like a well-oiled machine, where chaos takes a backseat, and every task feels like a breeze. Sounds too good to be true? Not anymore! This week on The Clinical Entrepreneur Podcast, we’re revealing the ultimate game-changer for your practice: systems. These simple, repeatable processes are the key to less stres…
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232: Ready to Grow in 2025? Here’s a Sneak Peek at What’s Coming!
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26:04As the year wraps up, it’s time to look ahead and create a plan that will make 2025 your best year yet. In this special episode of The Clinical Entrepreneur Podcast, we’re diving into a very specific 12-month business growth roadmap designed to help you build a thriving, sustainable practice in the coming year, while staying true to your mission to…
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231: Why You Need Systems in Your Practice with David Jenyns
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41:04You’re in for an absolute treat this week! On this episode of The Clinical Entrepreneur, I had the incredible privilege of sitting down with David Jenyns, my personal systems superhero and the mastermind behind SYSTEMology. 🎉 If you’ve ever felt overwhelmed by the chaos of running your practice - like the endless to-do list, returning patient email…
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230: Your Year-End Business Strategy Session
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17:22Can you believe we’re already wrapping up 2024? As the year comes to a close, it’s the perfect time to reflect on what you’ve accomplished and start dreaming big for 2025. This week on The Clinical Entrepreneur, I’m diving into my favorite strategies for year-end planning and setting actionable goals for the year ahead. Whether you want to grow you…
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229: How to Create a Lead Magnet That Attracts More New Patients
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17:16Are you ready to transform the way you attract new patients and build meaningful connections with them? This week on The Clinical Entrepreneur, I’m diving into one of the most overlooked tools in your marketing toolkit: lead magnets. If your website’s only call-to-action is “Schedule Now,” you’re leaving a lot on the table! Instead, discover how cr…
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228: 5 Important Questions You Should Ask EVERY New Patient
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23:04Ever wish you could just dig a little deeper and uncover what’s really going on with your patients? You’re in luck! In this episode of The Clinical Entrepreneur, we’re diving into the 5 (+1) essential questions that every practitioner needs to ask to get a clear picture of their patient’s health history. This isn’t about only sticking to the intake…
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227: How to Manage Difficult Clients and Help Guide Them to a New Home
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23:03Ever had a gut feeling that a certain patient might not be the best fit for you? Yep, we’ve all been there! In this episode of The Clinical Entrepreneur, we’re diving deep into the art of spotting, managing, and - when needed - letting go of those clients who just aren't the right match for your practice. It’s not always easy, but saying “no” can b…
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If you’re feeling exhausted by the end of the week and it feels like your hair’s on fire, I get it. 🔥 Finding the right balance between seeing patients, running your business, taking time for a little self-care, and managing other family and social responsibilities, it can be A LOT. That’s why in this episode, we’re going to talk about how to desig…
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225: The Truth About Breast Cancer Awareness
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28:06It’s that time of year - Breast Cancer Awareness Month is everywhere, but let’s be honest: we all know there’s more to this story than pink ribbons and mammograms. If you’ve ever felt frustrated by the “cancer machine” or wondered what more you could be doing for your patients, this episode is for you. 🎀 In this episode of The Clinical Entrepreneur…
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224: The Power of Checklists: Why They’re a Secret Weapon for Every Successful Practice
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23:04Feeling like your business is a bit all over the place? It often seems like there simply aren’t enough hours in the day and far too many loose ends that need your attention, right? But here’s the good news! Whether you're juggling patient appointments, managing your team, or just trying to keep up with your growing practice, having a series of chec…
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223: 5 Clinical Targets to Aim For With Every Patient
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20:05Ever feel like you’re juggling all the supplements, protocols, and patient needs, and still wondering where to start? I’ve got you covered! Today, we’re talking about the five foundational clinical targets that will transform your patient outcomes. Think of these as your go-to shortcuts when the patient’s case feels a bit overwhelming or you just n…
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222: Boost Your Productivity: 10 Ways to Use AI in Your Wellness Practice 🤖✨
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24:00Hey friends! Feeling overwhelmed by all the daily tasks in your wellness practice? You’re not alone! But guess what? AI for healthcare practitioners is here to help you save time and streamline your work. Enter: ChatGPT (or as I like to call it, Chatty—because once you ask it a question, Chatty doesn’t hold back!). 🗣️💬 In this episode, we’re explor…
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221: Embracing Imposter Syndrome as a Practitioner (And How to Silence It!)
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22:22Have you ever felt like you're winging it in your practice, just waiting for someone to call you out and say, "You are a fake, a phony, and you have no business doing what you do. Who do you think you are, acting like you know how to get people well?” 😅 Well, you’re not alone! This week, we're diving into the not-so-secret secret that every practit…
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220: An Easy Way to Promote Wintertime Immune Health
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12:44What’s your strategy for keeping your patients healthy this fall—and growing your business in the process? 🍂 Fall brings back-to-school sniffles, cooler weather, and a tidal wave of germy kids. 🦠 Your patients are looking for ways to protect themselves and their kids this winter but here’s the kicker: if you’re not the one making the recommendation…
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219: Three Questions You Need to Ask Yourself
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18:56What if those messy moments in your business are actually setting you up for your biggest breakthroughs? 😎 This episode is about to get real. I’m about to ask you three vitally important questions that could literally change the trajectory of your business…. and your life. Being brutally honest by asking yourself the tough questions might be tough …
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218: Straight Talk with Dr. Bart Precourt
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49:04Let’s be honest – if you’re feeling bogged down by the daily grind of running a practice, filling your team with whoever comes along, or losing sight of your bigger mission, it’s time for a wake-up call! 🚨 Managing is one thing, but leading? That’s a whole different story. 🎯 And today, we’re going to show you exactly what it takes to step into that…
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Finding your niche isn’t just about picking a specialty—it’s about claiming your space in the world and saying, “This is what I’m known for!” 🙋 Fast forward to a year from now - how do you want people to talk about you at dinner parties, in boardrooms, or over cocktails? Are you the Hormone Hero, the Digestive Detective, or the Fatigue Fighter who …
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216: Building a Practice By Creating Powerful Moments
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22:28Imagine this: Your clients walk through your doors and immediately feel seen, valued, and cared for—every single time. ✨ Now imagine how those meaningful, consistent interactions could transform your practice into one that’s not just successful, but truly exceptional. That’s what today’s episode is all about! I’ve been diving into The Power of Mome…
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215: The #1 Secret for Getting More Reviews and Testimonials
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19:50Ever feel like those five-star reviews are just too hard to pin down, no matter how great your services are? 🔎 Whether you’re running a brick-and-mortar clinic or a virtual practice, those glowing reviews with 5 gold stars are what help your business stand out from the rest! 🤩 Now, I know what you’re thinking: “How on earth do I get people to leave…
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214: Finding Inner Strength When You’re in the Messy Middle
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24:16Life has been throwing some real curveballs my way recently. Imagine this: four of my amazing employees had to leave – two because of some really unfortunate circumstances and two I had to let go. Now, I’m juggling everything solo at my brick-and-mortar biz, and let me tell you, my courage muscles are getting quite the workout! 💪😅 You know me, I’m …
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213: Effective Support Options for Cancer Patients
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20:02Many years ago, my daughter was diagnosed with terminal bone cancer. Yes, it was as devastating as it sounds. 💔 But through a miraculous turn of events and a supernatural miracle, she overcame the odds and her journey led me to become passionate about how to help the body become strong and resilient, despite the odds. 🙏🏼 But I learned that time is …
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212 - How to Avoid HIPAA Violations in Your Practice
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11:10You don’t know what you don’t know. And nothing could be truer when it comes to ensuring your HIPAA policies are up-to-date and your practice is compliant with the loooong list of requirements. It’s one thing to be proactive and try to ensure your patient data is protected, but what happens when your work email gets hacked or you have an employee t…
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211: Turning Setbacks into Comebacks with Dr. Jarod Ward
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34:43Imagine dedicating yourself to your dream career, pouring your heart and soul into your practice, only to have the rug pulled out from under you, just when you finally hit your stride. Maybe you've had the gut-punch of sudden job loss or watched your business take an unexpected tumble, leaving you scratching your head and wondering, "What happened……
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Welcome to another insightful episode, where we delve into a unique aspect of Polycystic Ovary Syndrome, or PCOS. The number of women being diagnosed with this condition is alarming which is why we are taking a deeper look at how to spot PCOS before it becomes a bigger problem. 🌟 But first, let’s define PCOS. PCOS is a hormonal disorder characteriz…
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I remember sitting behind my desk in a big, empty office, feeling overwhelmed with the amount of work I had to do. As a solo practitioner, I knew I needed to hire help but the thought of adding the extra expense felt completely overwhelming. 🏤 I finally broke down and hired someone but she just couldn’t keep up so I not-so-professionally let her go…
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208 – How to Identify and Leverage Your Natural Strengths
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22:56Ever wondered why some tasks feel like a breeze while others just drain all your energy out of you? 🤔 The truth is, you might be struggling because you're focusing on things that aren’t in your “Unique Brilliance.” Your Unique Brilliance (AKA your Unique Superpower or Zone of Genius) is where your greatest strengths and passions intersect. When you…
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207 - Effectively Managing Your Time With a Time Audit
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27:18Have you ever felt like your day just slipped through your fingers, leaving you wondering what you actually accomplished? 🤔 Maybe you got behind with your patients, had way too many interruptions, and then decided to check out of the craziness by going down the social media rabbit hole. ☹️ Well friend, if you’re nodding your head right now, you’re …
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