Welcome to the world's number one podcast on Marketing Mistakes by Prohibition PR. This podcast is specifically for senior marketers determined to grow their brands by learning from real-world screw ups. Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and value- ...
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Prohibition PR Podcasts

1
Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
18:50
18:50
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18:50Wellness initiatives in the workplace often sound ideal, but what happens when they demand more than businesses can give? In this Campaign Crunch mini-episode, we’re joined by guest Sadie Straw to unpack Joe Wicks’ Movement Hour campaign, which encouraged employers to give staff an extra hour off each day for physical activity. Despite 10,000 compa…
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Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
1:12:26
1:12:26
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1:12:26Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spot…
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From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
53:51
53:51
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53:51For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated. Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Ge…
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Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
57:41
57:41
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57:41Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing. The gap between what consumers say influences them and what actually drives their behavior creates a golden opportunity …
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PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
4:18
4:18
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4:18Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval. • Background as a PR professional with experien…
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How British Wool Turned 30,000 Farmers into Brand Advocates
43:53
43:53
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43:53What does it take to market an iconic British agricultural product in today's digital world? Graham Clark, Director of Marketing at British Wool, pulls back the curtain on the fascinating journey of promoting this sustainable fiber to modern consumers. British Wool stands as the last remaining farmers' cooperative in the UK, representing approximat…
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Training FAIL: Media Training Goes Sideways: True Stories from the Trenches
3:15
3:15
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3:15Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy Clapperton, shares candid stories from 20 years of journalism experience that reveal how technical difficulties, difficult clients, and embarrassing moments become valuable learning experiences. • A particularly memorable mishap involved conducting in…
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The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
14:28
14:28
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14:28When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed. Our marketing experts Lauren and Becca unpack how the brand leveraged In…
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Marketing Mistake: Did I Just Break Stock Market Regulations?
5:33
5:33
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5:33Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule." Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report …
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1
Your Marketing Team Just Got Smarter Thanks to AI
52:59
52:59
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52:59What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bruce Smith. He’s the founder of Escherman, a CIPR Fellow, and Chair of the AI in PR panel, not to mention a certified Google Partner who’s trained over 3,000 organisations. From global brands to governme…
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Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
3:14
3:14
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3:14The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities. • Event was p…
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Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
1:00:04
1:00:04
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1:00:04Let’s be honest, the PR world still loves a good-looking coverage book. A glossy spread in the national press, a namecheck in a podcast, a flurry of social mentions. It feels like success. But what’s it actually doing for the business? Not much, in most cases. For too long, we’ve let vanity metrics run the show – chasing likes, impressions and clip…
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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
2:30
2:30
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2:30Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision." What seemed like marketing genius internally received a lukewarm public reception, teaching them valuabl…
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The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
31:31
31:31
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31:31Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manager with deep experience in leading marketing operations and running fully integrated campaigns that actually deliver on business objectives. She’s worked across both large corporations and SMEs in a range of sectors, and always brings a sharp, strateg…
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Marketing Mishap: Using My Name As My Password Wasn't Great
2:45
2:45
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2:45Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password. • Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices • Poor decisions have inclu…
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FAIL: When your business feels like your baby, you take the losses personally
3:24
3:24
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3:24Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through emotional reactions to business setbacks and poor financial management in agency life. • Letting emotional responses to client departures negatively impact team management • Acknowledging how leadership mistakes create lasting negative impressions that…
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FAIL: "I Started an Online Wine Business Right Before Lockdown"
9:12
9:12
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9:12Josh Lachovic, ex-startup founder turned growth agency founder, shares his journey from digital marketing roots to founding a wine startup that experienced meteoric growth during the pandemic, only to face the harsh reality when lockdown behaviors proved unsustainable. • Started in SEO and content writing at a PR agency, combining his tech backgrou…
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Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
14:25
14:25
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14:25Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to the Peppa Pig universe. From pregnancy announc…
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FAIL: I was almost printed on the front page of a national newspaper
3:53
3:53
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3:53This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly became part of the printing machinery at the historic launch of the Today newspaper in 1986. • Sent to cover the launch of the Today newspaper as his first press assignment • Instructed to get an excl…
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Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing. • The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof" • Ho…
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Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱 • Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition" • The fundament…
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1
The Future of Chocolate Is Hidden in Volcanic Soil
49:59
49:59
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49:59Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its roots - volcanic soil. Tamsin Daniel, Head of Marketing at Firetree Chocolate, takes us on a fascinating journey through the world of premium chocolate production, revealing how cocoa grown in the nutrient-rich volcanic soils of remote islands create…
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The Art of Global Content with Shaheen Samavati
15:29
15:29
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15:29Marketing across borders goes far beyond simple translation - it requires genuine cultural understanding and strategic adaptation. In this eye-opening conversation with Shaheen Samavati, co-founder and CEO of Vera Content, we explore the intricate world of multilingual marketing and why so many brands struggle to get it right. Shaheen reveals how h…
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"Getting Fired Was the Best Career Move I Ever Made"
1:04:08
1:04:08
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1:04:08Getting fired can be devastating to your career - or it can be the catalyst for something greater. For Patrick Collister, being unceremoniously dismissed from a French-owned direct marketing agency where he was billed at £1000 per hour became a transformational moment that propelled him toward success. In this fascinating conversation, Patrick take…
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Severance: The Marketing Masterclass Behind Apple TV's Cult Show - Campaign Crunch
22:12
22:12
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22:12Marketing a TV show in today's crowded streaming world requires more than just trailers and billboards - it demands innovative thinking that captures attention and builds genuine connection. That's exactly what we explore in this fascinating conversation with Courtney Milne from our team at Prohibition, who unpacks the brilliant marketing strategy …
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The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special
35:09
35:09
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35:09In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman. The theme? Banishing their marketing bugbears forever. Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable pra…
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AI, Reddit, and Micro-Virality: Our Social Media Trends for 2025
50:17
50:17
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50:17Following on from our most popular episode last year where we looked at social media trends for 2024, we have our 2025 prediction list. Social media continues to evolve rapidly, with new platforms emerging and established ones transforming to meet changing user preferences and behaviours. We look at the key trends that will shape social media marke…
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"I Didn’t Pay Myself for 3 Years" - How Agorapulse Built a Thriving Business
49:11
49:11
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49:11What does it really take to build a successful SaaS business from scratch with no funding? Emeric Ernoult knows the answer all too well - he went three years without a salary while bootstrapping Agorapulse, now one of the world's leading social media management platforms. The journey began in 2000 with a community-building software before "social m…
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YouTube Dominance: Why Most Brands Fail at Video Marketing
1:01:30
1:01:30
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1:01:30YouTube isn’t just holding its own against TikTok and Instagram – it’s thriving. In fact, in the US, it’s now watched more on televisions than computers, marking a major shift in how audiences engage with digital content. Yet despite this growth, many marketers still don’t truly understand how to make the platform work for them. In this sharp and p…
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How to turn passionate fans into your most powerful marketing channel, with Paul Archer
52:49
52:49
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52:49Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of the brand? In this episode, we sit down with Paul Archer, founder of Duel and passionate 'advocate' for brand advocacy. He offers brilliant insight into how brands can thrive in an era in which consumer …
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How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss
1:04:00
1:04:00
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1:04:00Yep, Astonish cleaning products really started out in a shed in Leeds… In this episode, we go behind the scenes of cleaning brand, Astonish, with owner and CEO Howard Moss, to learn about the one-man business that has transformed over 50 years into an international success, distributing to more than 30 countries worldwide. From Howard’s father atte…
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Crisis Control 2025: What to Do When It All Goes Wrong
1:01:38
1:01:38
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1:01:38It’s easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest episode takes a look at exactly what needs to be done when the heat is high, the pressure is on, and it feels like your back’s against the wall because of one type of disaster or another. We discuss the types of crises businesses can face, from data br…
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Why Comms Teams Are Wasting £10K a Month (And How to Fix It)
54:19
54:19
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54:19AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono has built AI tools that automate media monitoring, press release writing, and executive briefings. But does that mean the role of PR professionals is at risk? We look into how AI is being used to save t…
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The Powerful Role of Psychology in Business and Marketing with Abby Dixon
53:53
53:53
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53:53Abigail Dixon, the brilliant mind behind the Whole Marketer, shares her inspiring journey from working at Burger King to hosting a podcast with over 130 episodes. Have you ever wondered how aligning personal values like connection, growth, and generosity with your career could transform your professional life? Abigail reveals her passion for psycho…
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How to Avoid the Dirty Tricks from the Media with Helen Nugent
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51:29Award-winning journalist Helen Nugent, renowned for her 27-year career across multiple media channels, joins us to breakdown the world of journalism and media training. Discover how seasoned journalists carve out the perfect soundbite and why media training is essential for brand representatives. Helen shares captivating stories from her time at Th…
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Why Your PR ROI is Failing – And How to Fix It
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55:53
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55:53Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of your PR efforts—and losing budget because of it. In this episode, we break down the biggest mistakes brands make when tracking PR success, why traditional measurement methods fail, and what smarter market…
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It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
59:11
59:11
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59:11Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from retail to finance, highlighting the critical importance of authenticity and community in successful marketing. This episode explores her strategies for rebranding Leeds Building Society and building trust in a competitive and regulated environment. • Discus…
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The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt
48:37
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48:37What does a £400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digital PR expert Mark Rofe, they’re all part of a journey filled with creative risks, quirky mistakes, and invaluable marketing lessons. In this episode of Embracing Marketing Mistakes, Mark shares the story of his viral billboard campaign that turned a …
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From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand
1:01:51
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1:01:51Explore the power of podcasting, we discuss why it has become essential in today's marketing world for brands to maximise engagement and ROI. With practical insights and case studies, we reveal how to expose common challenges while crafting a successful podcast. • Understanding the importance of podcasting for modern marketing • Crafting a podcast …
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How Gap Leveraged TikTok Trends for a Bold Fashion Move
21:21
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21:21What happens when a legacy brand like Gap teams up with a TikTok star to redefine fashion trends? Senior account manager Sinead Morrissey joins us to share how Julia Huynh's quest for the ultimate "hoodie that hoodies" sparked a groundbreaking collaboration with Gap. This episode looks at the creative process behind Julia's design journey, offering…
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Failing Forward: Brian Keane’s Road From Broke to Bestseller
54:11
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54:11In this episode of Embracing Marketing Mistakes, we sit down with Brian Keane, bestselling author of The Fitness Mindset and Rewire Your Mindset. Brian opens up about his journey from struggling as a personal trainer — living paycheck to paycheck and actually digging for a bus fare in his sofa cushions — to building a thriving fitness empire and in…
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The Report That Scared CMOs: AI, Backlash, and Budget Squeezes
54:06
54:06
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54:06Robin Smith, Head of Corporate at Censuswide, joins us in unravelling the complexities of modern marketing in our latest episode as we look at a brand new comprehensive report on CMOs. We invited Robin onto the show so you could gain real insight from their inaugural "Voice of the CMO Report" which questioned more than 500 CMOs. The report looks at…
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Unlocking 40% Profit Margins: The Secret to Agency Pricing Success
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57:49
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57:49Unlock the secrets to charging what your agency is truly worth with insights from Crispin Manners, CEO of Onvert and former chairman of the PRCA. We explore how agencies can move beyond outdated pricing models by embracing value-based strategies. Crispin shares his journey and experiences, from pioneering roles in the PR industry to growing Kaizo, …
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Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors
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48:15
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48:15Unlock the secrets to marketing success in the food and beverage industry in this episode of Embracing Marketing Mistakes, where we dissect both the challenges and triumphs brands experience in this cutthroat arena. Featuring insights from industry experts like Tristan O'Hara of Pub & Bar and James Beeson from The Grocer, we promise you'll walk awa…
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450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare
39:32
39:32
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39:32Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of marketing at Growth Hakka, shares his inspiring journey from being turned away by advertising agencies to pioneering AI-driven marketing strategies. Learn how Zohe has transformed obstacles into opportunities, including a noteworthy mishap with HubSpot …
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How to Build a Premium Brand: Insights from Lexus - Mat Thomas
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41:43World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences have shaped his approach in the competitive world of automotive branding. With a background in handling powerhouse brands like Unilever and Bayer, Mat reveals the nuances of transitioning into the aut…
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£15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin
34:04
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34:04Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred…
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How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
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56:54In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in any setting. Drawing on…
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Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge
53:34
53:34
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53:34What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industry, Phill shares his jou…
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Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
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57:56
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57:56If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all been there — clients expecting front-page headlines and PR teams doing their best to secure that all-important killer piece. However, many in the PR industry have asked how anyone can guarantee coverage and whether it is just paid content in disguise. In thi…
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