Are you spending more on your call tracking platform than you should? Want to understand the real economics behind media buying, lead generation, and affiliate marketing in today’s landscape? This episode is packed with actionable tips, hard-won lessons, and top strategies you can implement right away to boost ROI and sidestep common pitfalls.

Key Insights in this Episode:

• Understanding Call Tracking Platform Pricing: Get the inside scoop on major platforms like Phinexa, Ringba, CallRail, and more. Learn how number costs, minute charges, call recording, and transcription upsells impact your margins.
• Cost-Busting Tricks: Robert reveals how to cut down your pay-per-call spending by bypassing telco middlemen, optimizing recording storage, and accessing cheaper number pools.
• Managing Lead Quality & Hygiene: Discover why prescreening and underwriting knowledge are critical for both affiliates and advertisers—and how to bake these into your campaigns.
• Affiliate Optimization & Buyer Rotation: Learn the best way to evaluate buyers, balance waiting and priority, and maximize your revenue per call or click.
• Intent vs Demographic Marketing: Jim and Robert debate real-world examples of why the highest paying offer isn’t always the most profitable—plus, how demographic targeting can trump intent in certain channels.
• Combatting Programmatic Fraud & MFA Site Drain: Find out how to blacklist low-quality ad placements and keep your traffic spend working for you—not the ad arbitrageurs.
• Creative Compliance for Unusual Offers: From Trojan horse landers to personality quizzes, see how pro media buyers use lateral thinking to run (legally) on “prohibited” verticals.
• Advanced Hyperlocal Tactics: Get inspired by device-based targeting at dog parks, luxury hotels, and more—plus, time-of-day strategies that actually work.
• Affiliate Upsells after the Sale: Don’t stop at thank you pages—learn how to use surveys and welcome packs for repeat and ancillary revenue.