Are you leaving money on the table with your media buying strategy?

In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performance marketing’s most overlooked profit engines, recapture and decline traffic, multi-channel monetization, and leveraging AI for personalized revenue optimization.

Scott draws on over 25 years of startup and marketing experience, revealing how he transitioned from cybersecurity into leading data-driven media buying strategies, and how Boardwalk Marketing is simplifying and automating the complex process of extracting maximum value from every website visit.

Learn why most performance marketers only tap into a fraction of their true earning potential, discover actionable tactics for exit traffic monetization, and get the inside scoop on segmenting by state, device, and behavior to multiply conversion rates.

Key Takeaways:

• Why media buying pros are missing up to 90% of potential revenue—and how to fix it
• Step-by-step strategies for turning “dead-end” traffic into a steady profit stream
• How Boardwalk Marketing’s AI-powered platform delivers hyper-personalization (no coder required!)
• Direct buyers vs. lead aggregators: When, why, and how to use each for scalable growth
• Essential verticals for performance marketers: finance, credit, subprime, and beyond
• Real-world advice for agencies to diversify channels and add new revenue streams instantly
• The new attention economy: How AI and changing platforms impact user journeys and media buying success