Heather Carver, Chief Revenue Officer at Freestar, discusses the importance of leveraging data insights for publishers, the role of AI in enhancing user engagement, and the need for simplifying tech stacks. She emphasizes the significance of metrics like RPS and RPM in driving monetization strategies and highlights the potential of integrating technologies to create personalized user experiences.

Takeaways

• Data is only valuable if it leads to actionable insights.

• AI can be a powerful tool for publishers if used correctly.

• Personalized content can increase user engagement and dwell time.

• Simplifying tech stacks allows publishers to focus on quality content.

• Constant testing and measuring are essential for optimizing ad placements.

• RPS is a key metric for understanding user engagement and monetization.

• Publishers should prioritize user experience over short-term revenue gains.

• Integrating technologies can enhance monetization efforts for publishers.

• Fighting AI with AI can improve user experiences and retention.

• Building a strong brand can lead to more organic traffic.

Chapters

00:00 Introduction to Agentic Monetization

03:06 Harnessing Data for Publisher Success

05:53 Simplifying Tech Stacks for Publishers

08:42 Understanding RPS and RPM Metrics

11:55 The Future of Monetization with AI