Best ProductLed Podcasts (2026)

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Become a 10x PLG Practitioner Using AI (7 Real Workflow Examples) 1:09:16

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2M ago1:09:16

1:09:16

AI and PLG are two of the most transformative forces in SaaS today and when combined, they can multiply growth faster than any traditional go-to-market model. In this episode, Wes Bush sits down with Aakash Gupta, one of the leading voices in product and growth (and the creator of the largest newsletter in the space with 200,000+ subscribers), to e…

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How One Image Change Increased Signups by 8% (The Promised Land Effect) 8:29

3M ago8:29

8:29

Most signup pages try to convince users with emotional imagery and persuasive copy. But what if the secret to higher conversions is actually showing people less—not more? In this episode clip, Will Royal, founder and CEO of Promo Tix, reveals how one counterintuitive design change led to an 8% increase in signups. He shares the psychology behind "T…

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Why We're Giving Away Our $150K Playbook for Free 12:01

3M ago12:01

12:01

Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only. We're doing the exact opposite - and it's actually better for business. In this episode, Wes reveals why ProductLed invested $150,000 to create The Product…

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We're Giving Away Our Product-Led Playbook for Free! 23:24

3M ago23:24

23:24

In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see m…

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The Three Moats That Drive SaaS Companies to $10M+ Revenue 23:23

3M ago23:23

23:23

Most SaaS founders struggle to break through the noise in an increasingly commoditized market. With everyone using the same cold email tools and personalization tactics, how do you actually stand out and scale to eight figures? In this presentation from Founder's Summit (December 2024), Nathan Latka—who's deployed $180 million across 519 SaaS deals…

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Inside SaaS.Group’s $80M Portfolio: Lessons from 25 acquisitions 1:11:37

3M ago1:11:37

1:11:37

Most SaaS founders dream of selling their company, but few understand what makes an acquisition target attractive to buyers. What if you could learn from someone who's actually on the buying side? In this episode, Tim from SaaS.Group breaks down how they've built an $80M ARR portfolio by acquiring 25 small SaaS companies - and reveals exactly what …

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The 3X Framework: How to Unlock Your Biggest Growth Levers Every Week 23:07

3M ago23:07

23:07

In this episode of the ProductLed Podcast, we’re diving into the 3X Framework—a simple yet powerful process to consistently pull the right growth levers week after week. You’ll learn how to expose your biggest bottlenecks, explore high-impact solutions, and exploit the winners to drive predictable growth. Key highlights: 00:09 – Why most founders s…

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Translate Action Into Predictable Growth 24:59

4M ago24:59

24:59

In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—this time diving into the Predictable Growth Process, a proven system for turning strategy into results with disciplined execution and alignment. Key highlights: 00:36 – Why execution beats innovation every time 02:00 – The Predictable Gr…

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How to Execute The Product-Led Playbook 11:25

4M ago11:25

11:25

In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—a proven roadmap for installing the ProductLed system and transforming your business from scattered to streamlined. Key highlights: 01:34 – Why 97% of buyers want to try before they buy 02:18 – Stage One: Building an unshakable foundation…

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How to Actually Track Your PLG Metrics (The Technical Setup Guide) 21:35

5M ago21:35

21:35

Your funnel metrics are probably wrong. Not slightly off, but completely wrong. You're using Google Analytics for everything, your visitor counts include people logging into existing accounts, and you have no idea what your real conversion rates look like. In this segment from our data workshop, Claudiu from Inner Trends walks through the technical…

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The 9-Step Path to $1M+ Self-Serve Revenue: Here's Exactly How We Do It 33:15

5M ago33:15

33:15

After 9 years of working with SaaS companies on product-led growth, we've tried everything - consulting, services, cohorts, bestselling books. We've seen what works, what doesn't, and what most companies get wrong. The breakthrough came when we realized something: companies don't need more advice. They need someone to actually do the work with them…

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AI Tools, Content Systems, and Growth in Marketing with Jakub Grajcar 47:15

5M ago47:15

47:15

If you want to see how AI is changing marketing work, team roles, and content creation, this episode is for you. In this episode Paris hosts Jakub Grajcar, the Head of Marketing at Talkie.ai. Jakub shares his path in marketing, and examines how AI is changing marketing strategies. They discuss new skills for marketers, systems thinking, and buildin…

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Hit Your Revenue Targets Predictably with the Reverse Funnel Scorecard 25:46

5M ago25:46

25:46

Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed. In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool t…

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How Jeeva AI Scaled from $0 to $5M ARR in Just 8 Months 1:10:16

5M ago1:10:16

1:10:16

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months. Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their…

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AI, Sales, and the Future of Work with Chris Black 49:27

5M ago49:27

49:27

If you're exploring how AI is impacting sales, hiring, and team performance, this episode is for you. Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives …

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How to Build a "Reverse Funnel" to Identify Your Biggest Bottleneck 8:30

5M ago8:30

8:30

Most SaaS founders track too many metrics and still have no clue where their biggest growth bottleneck actually is. They're drowning in data but starving for insights. In this episode, Wes reveals the concept of building a "reverse funnel" - a simple framework that not only identifies exactly where users are dropping off, but shows you precisely wh…

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How To Adjust Self-Serve When Moving Upmarket | Saravana Kumar, Kovai.co 20:33

5M ago20:33

20:33

On this episode of the Growth Machines podcast I sit down with Saravana Kumar, the founder of Kovai.co, to explore the journey of Document360, one of the products under the Kovai.co umbrella. We’ll discuss the strategies behind Document360's growth, the challenges of a crowded market, and the shift from PLG to assisted selling. Saravana shares his …

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113: Vincent Pierri - How to deal with Stage Fright before important talks 50:49

5M ago50:49

50:49

Vincent Pierri, Public speaking coach and LinkedIn’s "PowerPoint ninja" with 25K+ followers, dismantles stage fright myths and reveals how to craft unforgettable talks. He shares practical frameworks like the "3Ps" (Pain Point-Problem-Promise) and the "ingredient spectrum" for engaging content. Perfect for founders and leaders tired of boring prese…

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How Missive Scaled to $7.5M ARR with Just 15 People 1:03:13

6M ago1:03:13

1:03:13

In this episode, Wes Bush interviews Philippe-Antoine Lehoux, co-founder of Missive, about how they built a $7.5M ARR email collaboration platform with a lean team of just 15 people over 9 years. Philippe reveals their unconventional approach to growth, why they ignored startup playbooks for years, and how focusing on the "first five pages" of prod…

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Combining Human- and Product-Led Onboarding | Ramli John, Delightpath 19:05

5M ago19:05

19:05

This episode I have the pleasure of talking with Ramli John,founder of Delight Path and author of "Product-led Onboarding." We discuss why companies today need to focus on a hybrid approach, combining product-led and human interaction for effective onboarding. It’s what led him to write his new book, "Eureka," and evolve his focus on scalable onboa…

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Driving Digital Transformation, AI Adoption & Cybersecurity Strategy with Aniq Rajabdeen 40:28

6M ago40:28

40:28

Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka’s largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives. This conversation covers t…

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112: Anna-Karina Schmitt: Resilience Strategies from a World-Record Athlete 49:37

5M ago49:37

49:37

Anna Karina Schmitt, a world-record free diver and former tech executive, shares her journey managing multiple sclerosis through lifestyle changes, mindfulness, and freediving. She talks about reclaiming control by prioritizing self-responsibility, structured habits, and mental resilience. Her approach blends practical health strategies with lesson…

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Using ABM to Create Handraisers | Constantinos Yenis, Holded 22:07

6M ago22:07

22:07

In this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing SaaS company. He discusses the importance of understanding customer pain points, the implementation of a produc…

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We Fix The Free Trial You Fixed (The Real Reason PLG Fails) 14:01

6M ago14:01

14:01

Most founders think they're "doing PLG” simply by launching a free trial. They add a signup form, make pricing transparent, and let people try the product for free. Then they wonder why it's not working. But you've only scratched the surface. In this episode, Wes reveals why most PLG attempts fail using a perfect analogy - the "We repair what your …

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111: Anthony Pierri - How to make Elevator Pitches for B2B Products 41:45

6M ago41:45

41:45

The art of crafting a compelling two-sentence company description. Anthony Pierrie dismantles common marketing myths, revealing why product functionality matters more than vague outcomes, and introduces his "positioning anchors" framework. We dive into real-world examples, differentiation strategies, and why founders often sabotage their own messag…

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The Risk-Free PLG Blueprint: 7-Step Framework To Safely Transition from Sales-Led to Product-Led 35:09

6M ago35:09

35:09

Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority? Because they don't know how to execute it without destroying their current revenue. It's time to flip the script. In this episode, Wes breaks down the complete 7-part …

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Streamlining Lead Assignment Without Losing Revenue | Sara Archer, Chartmogul 17:48

6M ago17:48

17:48

Key Quote: "What’s good for the business is good for you. And if I’m wrong, I’ll do right by you." Summary: In this episode of Growth Machines, I sit down with Sara Archer from ChartMogul to unpack how she overhauled their lead qualification process to reduce sales workload without sacrificing revenue. With a hybrid go-to-market model and 800+ mont…

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Build A High-Converting Pricing Page in 15 Minutes (Using AI) 15:47

6M ago15:47

15:47

Creating effective SaaS pricing can be challenging. You need to balance customer value with business goals while making it easy for prospects to choose the right plan. In this episode, Wes reveals the exact 4-step Value Ladder Framework that top SaaS companies use to nail their pricing strategy - plus shows you how to build a complete pricing page …

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Andreas (Dre) Voniatis on Gaining Visibility in AI Search with Audience-Focused Content 34:34

6M ago34:34

34:34

Search is changing. AI systems now control how information is found and shown. In this episode, Andreas Voniatis, “Dre,” joins Paris to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are bein…

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How Ricardo Built a $270K MRR AI Headshot Business Part-Time 46:19

7M ago46:19

46:19

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo…

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What Breaks GTM in B2B Companies with Jack Wilson 46:58

7M ago46:58

46:58

Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions. Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansio…

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The T2D3 Formula: How PE-Backed Companies Actually Scale to $100M 51:28

7M ago51:28

51:28

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double…

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110: Scott Brinker - Brand, AI, and the Uncomfortable Future of Marketing 43:14

7M ago43:14

43:14

Scott Brinker, HubSpot's VP of Platform Ecosystems and "Godfather of MarTech," unpacks the chaos of marketing tools, why AI won’t replace human strategy, and how vertical solutions beat bloated platforms. He reveals why marketers must balance brand-building with data myopia and why usage-based pricing is the future. Timestamps & Segments 00:03:36 –…

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Cybersecurity Marketing with Jitendra Bulani :What Actually Works 44:08

7M ago44:08

44:08

Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer at Infopercept Consulting, a platform-led managed services provider in cybersecurity. In this episode, we talk about how to win CISOs’ trust, what really drives buying decisions in this space, and how to cut through the n…

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Product-Led MBA Program Announcement 9:14

7M ago9:14

9:14

In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there’s a real shortage of talent that unders…

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109: Larry Robinson - How Instincts Outsmart Data in Product Leadership 54:43

7M ago54:43

54:43

Larry Robinson, CPO of Bright Plan and Salesforce veteran, unpacks how to balance data with gut instinct in product leadership. From hiring dilemmas to prototyping emotional reactions, he reveals why sometimes the "soft" skills of intuition and storytelling outpace spreadsheets. Hot takes on why your next MVP should prioritize passion over precisio…

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How to Build Cybersecurity Companies Right with Lalit Shinde 38:47

7M ago38:47

38:47

In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space. Lalit Shinde shares how his team built a cyberse…

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Showcase Your Product’s Value In 7 Minutes or Less 28:41

7M ago28:41

28:41

In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate…

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108: Etie Hertz - Why customer empathy is now the moat 39:38

7M ago39:38

39:38

Etie Hertz, CEO of Loris.AI, breaks down how AI isn’t replacing humans - it’s unlocking superpowers for customer service teams. From analyzing 100% of customer conversations to predicting emerging issues before they blow up, he reveals how enterprises can turn empathy into a scalable strategy. Plus, why chatbots are headed for commoditization and t…

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Cybersecurity, Strategy, and Leadership: Barry Mainz, CEO of ForeScout 34:36

7M ago34:36

34:36

What does it take to lead a cybersecurity company that protects some of the world’s most sensitive systems? Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded. Barry also talks ab…

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ProductLed’s Origin Story (8-Year Anniversary Special) 24:46

8M ago24:46

24:46

I’m taking you behind the scenes of ProductLed’s wild 8-year ride. From our embarrassing original name (“Traffic is Currency” - yikes) to helping 400+ companies generate $1B in self-serve revenue, it’s been anything but linear. I share the honest truth about riding the pandemic capital wave, the year I was completely lost, and how accidentally disc…

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107: Andres Glusman: Why Your A/B Tests Are Lying (and How to Fix Them) 49:12

7M ago49:12

49:12

Andres Glusman, experimentation expert and former Meetup product leader, unpacks why 89% of experiments fail - and why that’s a good thing. From redesign pitfalls to balancing data with intuition, he shares hard-earned lessons on turning failure into explosive growth. It’s not about running more tests, but smarter ones. Timestamps & Segments 00:01:…

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3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR 39:41

8M ago39:41

39:41

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market. Ke…

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106: Evie Brockwell - Burnout, Boundaries & Breaking the Hustle Cycle 53:24

8M ago53:24

53:24

Evie Brockwell unpacks why 92% of PMs are crispy-fried – and why "just meditate more" isn't the answer. We dissect toxic sprint culture, ADHD-friendly boundary hacks, and why treating burnout like a product churn problem might save your sanity (and your career). 🕒 Timestamps 00:02:28 - The Burnout Recipe High-driven PMs + chaotic orgs = guaranteed …

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Bootstrapping Senja to $800K ARR with a Co-founder I've Never Met 58:10

8M ago58:10

58:10

In this episode, Wes Bush interviews Olly Meakings, founder of Senja.io, about his journey bootstrapping a testimonial collection tool to $800K ARR. Olly reveals his unique story of building the business with a co-founder he's never met in person, their product-led approach, and how they maintained motivation through the challenging early years. Ke…

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105: Melissa Perri - Why "AI" is a terrible strategist 50:30

8M ago50:30

50:30

Melissa Perri drops truth bombs about why most companies fail at AI integration, how legacy giants self-sabotage innovation, and why "slapping AI on it" is the fastest way to irrelevance. Timestamps & Key Moments 05:59 – AI: Innovation vs. Lipstick on a Pig Why QuickBooks is losing to startups like Digits. Melissa’s rule: If AI doesn’t make the pro…

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How to Infuse Onboarding Coaches into your Strategy to Accelerate Customer Success 39:30

8M ago39:30

39:30

Integrating onboarding coaching into your strategy can improve customer success and drive acquisitions, especially if your SaaS product is more complex or targets enterprise users. But where do you begin? In this episode, Wes is joined by Clate Mask, CEO and founder of Keap, to talk about the importance of understanding user needs and delivering ta…

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104: John Cutler - How to Turn Team Chaos into Strategy 53:10

8M ago53:10

53:10

Forget corporate utopias—John Cutler spills the real tea on why work sucks and why we are messy. On "organized anarchies," why 50% of your team is checked out, and how to turn chaos into strategy. Perfect for you if you are tired of performative frameworks. Timestamps & Key Moments 00:00 - Intro to the Chaos John’s AI-generated roast sets the tone:…

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How to Write the Perfect PLG Homepage in Less Than 15 Minutes (Leveraging AI) 17:27

9M ago17:27

17:27

In this episode, Wes Bush breaks down how to create a high-converting homepage for your product-led growth business. He shares a framework for crafting an irresistible offer that will help you become the obvious choice in your market and increase conversions by at least 10% with the same traffic. Key Takeaways: [00:01:08] Why a clear offer is criti…

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103: CJ Gustafson - The Silent Recession: Why Product Leaders Need CFOs Now 47:50

9M ago47:50

47:50

CJ Gustafson (ex-PWC tech CFO, finance provocateur) unpacks how tariffs and economic chaos are gutting SaaS valuations, why AI budgets are CEOs’ midlife crisis splurges, and how to recession-proof your product strategy. Timestamps & Key Moments 00:00 - Tariffs: The SaaS Killer You Didn’t See Coming $1.8T wiped from global equities overnight (worst …