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How to Build a "Reverse Funnel" to Identify Your Biggest Bottleneck

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Manage episode 496121880 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most SaaS founders track too many metrics and still have no clue where their biggest growth bottleneck actually is. They're drowning in data but starving for insights.

In this episode, Wes reveals the concept of building a "reverse funnel" - a simple framework that not only identifies exactly where users are dropping off, but shows you precisely which lever to pull to hit your revenue goals.

Key Highlights:

  • 01:39: How to structure your revenue goals (MRR, ARPU, units sold)
  • 02:40: The problem with tracking too many metrics without context
  • 03:43: How to identify bottlenecks in your quarterly planning
  • 04:26: The power of increasing ARPU vs. acquiring more customers
  • 06:30: Why founders consistently miss their revenue goals

Resources:

🧠 Sign up for the ProductLed Newsletter

📔 Get the ProductLed Reverse Funnel Planner

💼 Connect with Wes Bush on LinkedIn

  continue reading

286 episodes

Artwork
iconShare
 
Manage episode 496121880 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most SaaS founders track too many metrics and still have no clue where their biggest growth bottleneck actually is. They're drowning in data but starving for insights.

In this episode, Wes reveals the concept of building a "reverse funnel" - a simple framework that not only identifies exactly where users are dropping off, but shows you precisely which lever to pull to hit your revenue goals.

Key Highlights:

  • 01:39: How to structure your revenue goals (MRR, ARPU, units sold)
  • 02:40: The problem with tracking too many metrics without context
  • 03:43: How to identify bottlenecks in your quarterly planning
  • 04:26: The power of increasing ARPU vs. acquiring more customers
  • 06:30: Why founders consistently miss their revenue goals

Resources:

🧠 Sign up for the ProductLed Newsletter

📔 Get the ProductLed Reverse Funnel Planner

💼 Connect with Wes Bush on LinkedIn

  continue reading

286 episodes

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