Best Pmax Podcasts (2025)

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How to Structure Google Ads for BFCM (PMAX, Landing Pages & Creative Strategy) 12:07

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7d ago12:07

12:07

In this episode of The Ecommerce Growth Map Podcast, we break down the complete Google Ads strategy your brand needs to dominate Black Friday and Cyber Monday. From structuring your PMAX campaigns to building landing pages that actually convert, this episode shows you exactly how to prepare for the biggest shopping weekend of the year. We cover how…

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Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way 49:59

25d ago49:59

49:59

This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature. Visit us at - https://marketingoclock.com/ Try Cookiebot http://marketingoclock…

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Building SEO-First Apartment Websites That Win Local Search 43:54

9h ago43:54

43:54

Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing multifamily property sites that support both SEO and paid media—from smart naming conventions and URL struc…

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EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans 42:21

5h ago42:21

42:21

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value …

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AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping 41:36

2h ago41:36

41:36

This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features.Try Cookiebot - http://marketingoclock.com/cookiebotVisit us at - https://marketingoclock.com/👍 Like, S…

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Our Black Friday Results (ROAS, Revenue & What Really Happened) 23:06

4d ago23:06

23:06

In this episode of The Ecommerce Growth Map Podcast, we walk through the real Black Friday results from multiple DTC clients. You’ll see exactly what worked, what didn’t, and how we generated massive revenue across Meta, Google, and email during the biggest shopping weekend of the year. We break down how one brand hit $28,993 in gross sales, how an…

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The BFCM Budget Playbook ( How to Allocate, Scale & Win Peak Days) 16:01

8d ago16:01

16:01

In this episode, we break down the exact BFCM budget allocation and planning strategy DTC brands should use to maximize revenue during Black Friday and Cyber Monday. You’ll learn how to structure budgets across channels, when to ramp spend, how to preserve learning, and how to stay profitable while scaling into the biggest shopping days of the year…

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EP332 - 10K Down the Drain ft Boris Beceric 37:03

4d ago37:03

37:03

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversatio…

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Filtered to Perfection: Google Gets On-Brand 1:08:49

8d ago1:08:49

1:08:49

This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues. Visit us at - https://marketingoclock.com/ Try Co…

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How To Structure Your Meta Ads Account For Black Friday Success (2025) 13:06

11d ago13:06

13:06

In this episode, we break down a simple and effective Black Friday Cyber Monday (BFCM) Meta ads strategy that helps brands scale spend from $50/day to $1,000/day while keeping ROAS strong. We cover the exact campaign setup, budget scaling plan, creative testing process, and retargeting structure that e-commerce brands can use to win during Q4. What…

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EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw 38:49

10d ago38:49

38:49

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake th…

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#34 - Top Google Ads Metrics to Watch 33:36

6h ago33:36

33:36

These are some of the top Google Ads metrics to watch in your account. If you want to work with us, visit https://focusyourads.caBy Dan Caston

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Brand New Ad-ditions to Google Shopping Ads 1:02:00

15d ago1:02:00

1:02:00

Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408 This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads. Visit us at - https://marke…

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EP330 - How Ignoring Red Flags Cost Us ft Chris Ridley 44:28

21d ago44:28

44:28

In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relation…

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#33 - The 3 Pillars of Profitable Google Ads 16:14

18d ago16:14

16:14

Learn about the 3 pillars of Google Ads that really hold the whole system up. Great episode for anyone getting started in Google Ads. If you want to work with us, reach out at https://focusyourads.caBy Dan Caston

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#32 - How Much Should You Spend on Google Ads? (For Business Owners) 23:41

18h ago23:41

23:41

Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back. Learn how to set realistic goals, avoid wasted spend, and build a campaign that actually grows your business. Want more help? Reach ou…

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The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing 36:41

25d ago36:41

36:41

Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and di…

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No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants. 1:02:58

14d ago1:02:58

1:02:58

This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, …

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Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas 40:43

23d ago40:43

40:43

This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video …

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EP329 - Fired from My First PPC Job ft Jack Hepp 34:08

1M ago34:08

34:08

In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundame…

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Hide or Seek: The ‘Sponsored Results’ Update is Here 55:08

1M ago55:08

55:08

This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers. Adzviser - https://adzviser.com /Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If …

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EP328 - Account Structures & PMax Fails ft Susan Yen 40:16

2M ago40:16

40:16

In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns…

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YouTube Finds Its Pulse — and It’s Beating for Brands 55:20

2M ago55:20

55:20

This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads. Check out Adzviser https://adzviser.com/ Visit us…

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State of SEO in Multifamily: Benchmarks from 815 Communities, Seasonality Trends & What's Working Now 1:18:01

2M ago1:18:01

1:18:01

In this episode of The POMCAST, Michael Shaug, CEO, and Andres Fernandez, Associate SEO Director at Premier Online Marketing, share new research drawn from 815 multifamily community websites. Their analysis reveals how traffic sources are shifting, what benchmarks communities can use to measure organic performance, and why understanding seasonality…

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EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef 37:22

2M ago37:22

37:22

Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the rol…

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New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402 51:18

2M ago51:18

51:18

This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment!If you found this video helpful, give …

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EP326 - When Best Practices Backfire ft Aashna Makin 32:28

2M ago32:28

32:28

Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes t…

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Google Ads Subtracts Individual Ad Labels From the SERPS 54:12

2M ago54:12

54:12

Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401 This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and C…

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EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai 43:46

2M ago43:46

43:46

In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of cli…

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The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools. 55:22

2M ago55:22

55:22

This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netwo…

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EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers 34:10

3M ago34:10

34:10

In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and…

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Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns 1:02:02

3M ago1:02:02

1:02:02

Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit u…

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EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander 46:07

3M ago46:07

46:07

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of…

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Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info 52:58

3M ago52:58

52:58

This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you f…

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Loyal-Tea: New Google Ads Features are Steeped in Rewards 57:29

3M ago57:29

57:29

New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update…

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EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff 38:44

3M ago38:44

38:44

In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals. Reva emphasi…

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Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers 58:27

3M ago58:27

58:27

This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact…

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EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy 43:14

4M ago43:14

43:14

In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategie…

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Cart-iologist: Google Ads Examines Your Data Heartbeat 1:00:26

4M ago1:00:26

1:00:26

This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comme…

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Top 5 Best Arai Helmets for Motorcyclists in Malaysia 5:46

4M ago5:46

5:46

A motorcycle helmet is more than just a protective accessory—it’s a life-saving necessity. Riders in Malaysia face diverse riding conditions, from bustling city commutes to scenic countryside tours, which makes choosing the right helmet crucial. Among the many helmet brands available, Arai stands out as a leader in safety, comfort, and premium craf…

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How Malaysian Riders Should Prepare for Monsoon 5:46

4M ago5:46

5:46

Riding a motorcycle during Malaysia’s monsoon season can be a challenging experience. The unpredictable weather, slippery surfaces, and poor visibility can turn even a short commute into a risky journey. However, with the right preparation and gear, you can ride safely and confidently, no matter the downpour. Source :- https://pmaxmotor.com/product…

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Why Choose Pmax Motor for Motorcycle Helmets in Malaysia? 5:46

4M ago5:46

5:46

When it comes to motorcycle safety, one of the most important pieces of equipment you can invest in is a reliable helmet. A quality helmet not only protects you from serious head injuries but also ensures a comfortable riding experience. If you're looking for a trusted destination to shop and buy motorcycle helmets in Malaysia online, Shop & Buy Mo…

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Benefits of Buying Motorcycle Helmets Online in Malaysia 5:46

4M ago5:46

5:46

When it comes to riding, safety is paramount. Whether you’re a seasoned biker or just starting your two-wheeled journey, having the right helmet is essential. At Pmax Motor, we make it easy for you to Shop & Buy Motorcycle Helmet Malaysia Online - Pmax Motor. With our wide selection of high-quality helmets and riding gear, you can trust us to keep …

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Top Helmet Brands at Pmax Motor 5:46

4M ago5:46

5:46

When it comes to riding a motorcycle, safety should always come first. A high-quality helmet is an essential piece of protective gear that not only ensures your safety but also adds to your overall riding experience. If you’re looking to Shop & Buy Motorcycle Helmet Malaysia Online - Pmax Motor, look no further than Pmax Motor PLT. With a wide rang…

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Shop & Buy Motorcycle Helmet Malaysia Online - Pmax Motor 5:46

4M ago5:46

5:46

When it comes to riding a motorcycle, safety should always be the top priority. A high-quality motorcycle helmet not only protects you from potential accidents but also adds to your overall riding comfort and style. If you're in Malaysia and looking for the perfect helmet, Pmax Motor PLT is your one-stop shop for everything you need. From premium b…

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EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton 33:39

4M ago33:39

33:39

In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campai…

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#31 - Diving into the Alpha/Beta Shopping Ads (Ecommerce) 19:30

4M ago19:30

19:30

In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for. If you are interested in working with us, either send us an email at [email protected] or visit o…

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Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists 1:09:31

4M ago1:09:31

1:09:31

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comm…

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Decoding GTIN with GS1 US - Megan Baumer - Guided PPC Podcast 57:44

4M ago57:44

57:44

Ever had your products disapproved on Google Shopping or Amazon because of GTIN or barcode issues? In this episode, Santosh sits down with Megan Baumer, Director of Business Development at GS1 US—the official source for GTINs (Global Trade Item Numbers) and barcodes—to reveal the truth about product identifiers, why they matter for eCommerce growth…

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#30 - When Performance Max falls off a cliff (Google Ads) 14:00

4M ago14:00

14:00

In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.By Dan Caston