Best Pmax Podcasts (2025)

1
Is PMax the best or the worst campaign type in Google Ads? 14:12

Play Pause

1h ago14:12

14:12

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right…

1
Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns 1:02:02

9d ago1:02:02

1:02:02

Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit u…

1
EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander 46:07

14d ago46:07

46:07

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of…

1
EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai 43:46

2d ago43:46

43:46

In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of cli…

1
Google's A/I Max & The Temu Takeover: Navigating the E-commerce Future 28:30

1d ago28:30

28:30

Welcome to Episode 10 of Growing ecommerce! Get ready to cut through the noise with your hosts Mike and Chris, as they tackle the real-world implications of three massive forces in the market. First, they take on Google's newest AI-powered ad product, A/I Max. While Google promises performance, Mike and Chris reveal how it can lead to chaotic biddi…

1
The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools. 55:22

5d ago55:22

55:22

This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netwo…

1
When should you use Target vs. Maximize vs. Manual bid strategies? 19:36

6d ago19:36

19:36

There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between targ…

1
EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers 34:10

7d ago34:10

34:10

In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and…

1
AI's Reality Check: Financial Bubble or Foundation for the Future? 28:49

8d ago28:49

28:49

Welcome to Episode 9 of Growing Ecommerce! In a world buzzing with AI hype, we're cutting through the noise to ask the big question: Is this the next dot-com bubble, or a long-term, foundational shift for the future of business? Join hosts Mike and Chris as they debate the financial health of the tech giants driving the AI revolution and challenge …

1
How to get started with Gmail Ads and YouTube Ads 31:54

13d ago31:54

31:54

Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love…

1
Google vs. Amazon vs. TikTok vs. Meta: Welcome to the AI Ad Wars 37:05

15d ago37:05

37:05

In this week’s show, Mike Ryan and Chris Scharmueller dive headfirst into the "PMAXification" of the advertising landscape, a term Mike coined to describe how platforms from Google to TikTok are rushing to automate your ad spend. But just as we thought the black box was here to stay, Google is making a surprising U-turn, opening up more control and…

1
Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info 52:58

19d ago52:58

52:58

This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you f…

1
How does the Google Ads algorithm actually work? 14:36

20d ago14:36

14:36

How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processes that constantly learn and adapt based on your inputs. Jyll explores three specific algorithms - bidding,…

1
Is AI Shattering Google’s Fortress? Plus: Inside Amazon’s Risky Ads Test 40:01

25d ago40:01

40:01

Is AI a wolf in sheep’s clothing for Google's empire? Mike Ryan and Christian Scharmueller are back to spill the tea on the biggest players in ecommerce! This week they're dissecting Google's "fortress" of a business and Meta's uncanny ability to sell us things we didn't even know we needed. Our hosts will also dive into the mysterious case of Amaz…

1
Loyal-Tea: New Google Ads Features are Steeped in Rewards 57:29

23d ago57:29

57:29

New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update…

1
Can you target placements or display keywords in Google Ads? 11:54

27d ago11:54

11:54

If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between …

1
EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff 38:44

28d ago38:44

38:44

In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals. Reva emphasi…

1
Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers 58:27

1M ago58:27

58:27

This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact…

1
Should you use AI Max for Search Campaigns in Google Ads? 15:34

1M ago15:34

15:34

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it work…

1
EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy 43:14

1M ago43:14

43:14

In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategie…

1
Cart-iologist: Google Ads Examines Your Data Heartbeat 1:00:26

1M ago1:00:26

1:00:26

This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comme…

1
Benefits of Buying Motorcycle Helmets Online in Malaysia 5:46

1M ago5:46

5:46

When it comes to riding, safety is paramount. Whether you’re a seasoned biker or just starting your two-wheeled journey, having the right helmet is essential. At Pmax Motor, we make it easy for you to Shop & Buy Motorcycle Helmet Malaysia Online - Pmax Motor. With our wide selection of high-quality helmets and riding gear, you can trust us to keep …

1
Top Helmet Brands at Pmax Motor 5:46

1M ago5:46

5:46

When it comes to riding a motorcycle, safety should always come first. A high-quality helmet is an essential piece of protective gear that not only ensures your safety but also adds to your overall riding experience. If you’re looking to Shop & Buy Motorcycle Helmet Malaysia Online - Pmax Motor, look no further than Pmax Motor PLT. With a wide rang…

1
Shop & Buy Motorcycle Helmet Malaysia Online - Pmax Motor 5:46

1M ago5:46

5:46

When it comes to riding a motorcycle, safety should always be the top priority. A high-quality motorcycle helmet not only protects you from potential accidents but also adds to your overall riding comfort and style. If you're in Malaysia and looking for the perfect helmet, Pmax Motor PLT is your one-stop shop for everything you need. From premium b…

1
How Malaysian Riders Should Prepare for Monsoon 5:46

1M ago5:46

5:46

Riding a motorcycle during Malaysia’s monsoon season can be a challenging experience. The unpredictable weather, slippery surfaces, and poor visibility can turn even a short commute into a risky journey. However, with the right preparation and gear, you can ride safely and confidently, no matter the downpour. Source :- https://pmaxmotor.com/product…

1
Why Choose Pmax Motor for Motorcycle Helmets in Malaysia? 5:46

1M ago5:46

5:46

When it comes to motorcycle safety, one of the most important pieces of equipment you can invest in is a reliable helmet. A quality helmet not only protects you from serious head injuries but also ensures a comfortable riding experience. If you're looking for a trusted destination to shop and buy motorcycle helmets in Malaysia online, Shop & Buy Mo…

1
Top 5 Best Arai Helmets for Motorcyclists in Malaysia 5:46

1M ago5:46

5:46

A motorcycle helmet is more than just a protective accessory—it’s a life-saving necessity. Riders in Malaysia face diverse riding conditions, from bustling city commutes to scenic countryside tours, which makes choosing the right helmet crucial. Among the many helmet brands available, Arai stands out as a leader in safety, comfort, and premium craf…

1
How does double serving affect my impression share? 15:25

1M ago15:25

15:25

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another m…

1
EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton 33:39

1M ago33:39

33:39

In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campai…

1
#31 - Diving into the Alpha/Beta Shopping Ads (Ecommerce) 19:30

1M ago19:30

19:30

In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for. If you are interested in working with us, either send us an email at [email protected] or visit o…

1
Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists 1:09:31

2M ago1:09:31

1:09:31

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comm…

1
Decoding GTIN with GS1 US - Megan Baumer - Guided PPC Podcast 57:44

1M ago57:44

57:44

Ever had your products disapproved on Google Shopping or Amazon because of GTIN or barcode issues? In this episode, Santosh sits down with Megan Baumer, Director of Business Development at GS1 US—the official source for GTINs (Global Trade Item Numbers) and barcodes—to reveal the truth about product identifiers, why they matter for eCommerce growth…

1
#30 - When Performance Max falls off a cliff (Google Ads) 14:00

2M ago14:00

14:00

In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.By Dan Caston

1
What types of businesses shouldn't run Google Ads? 11:03

2M ago11:03

11:03

How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works? In Episode 80 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales answers your questions about when Google Ads is the right fit and, perhaps more importantly, when it's not. She introduc…

1
Harley Davidson PPC 101: Fueling Conversions with Smarter Ad Strategies 30:00

2M ago30:00

30:00

In this powerful episode of The POMCAST by Premier Online Marketing, Mike Shaug, Founder and CEO of Premier Online Marketing, dives into the foundational and advanced strategies behind high-performance PPC (pay-per-click) advertising for Harley-Davidson dealerships. With years of hands-on experience driving digital success for powersports dealers, …

1
EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gareth Westhead 35:16

2M ago35:16

35:16

In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his…

1
Ai Max is Making Headlines….Really Long Headlines 1:01:17

2M ago1:01:17

1:01:17

This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s …

1
AI Max, Broad Match and the Keywordless Future of Google Ads 38:09

2M ago38:09

38:09

What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Paid Media Lab podcast. They dive deep into keywordless targeting, discussing the highly anticipated AI Max feature for search campaigns, broad match ke…

1
EP328 - The Location Targeting Error That Strengthened Client Relations ft Elisabetta Nicoli 34:56

2M ago34:56

34:56

In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a …

1
Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max 1:08:26

2M ago1:08:26

1:08:26

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comme…

1
How to promote your YouTube video with Google Ads 25:46

2M ago25:46

25:46

How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Saskin Gales welcomes Cory Henke, founder and CEO of Variable Media, to explore powerful and surprisingly affordable strategies for YouTube promotion us…

1
EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal 36:41

2M ago36:41

36:41

Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah SalIn this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned Facebook ad specialist, known for her engaging and often sarcastic takes on digital marketing. Sarah shares a story about how a…

1
Add to CartGPT: The Future of Shopping... for a Fee 53:29

2M ago53:29

53:29

This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! …

1
All 12 Google Ads bid strategies EXPLAINED! 19:08

2M ago19:08

19:08

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categories (impression-based, click-based, view-based, and conversion-based), she explains the nuances of each str…

1
EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen 38:23

2M ago38:23

38:23

In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mista…

1
Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery 52:47

2M ago52:47

52:47

This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.tai…

1
#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid) 25:17

3M ago25:17

25:17

In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover: • The right way to group keywords • When to split into separate campaigns • Common mistakes to avoid • How to keep your s…

1
Performance Max vs. Search: Which one is better for you? 10:55

3M ago10:55

10:55

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you. Jyll clarifies what ea…

1
EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke 28:49

3M ago28:49

28:49

In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons. Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingl…

1
Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town 42:58

3M ago42:58

42:58

Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - h…