Best Pmax Podcasts (2025)

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PMax vs. Shopping vs. Search: Which is best for ecommerce? 13:15

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7d ago13:15

13:15

Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose th…

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Google Ads for Life Coaches & Therapists: Simple Breakdown of PMax vs AI Max (2026 Guide) 21:10

10d ago21:10

21:10

Want more local clients for your wellness practice? In this episode, we break down the real difference between Google AI Max and Performance Max (PMax) — in clear, non-technical language — so you can understand which one is more likely to bring you calls, bookings, and new clients in 2025. You’ll learn: What AI Max actually does (explained simply) …

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How to Structure Google Ads for BFCM (PMAX, Landing Pages & Creative Strategy) 12:07

28d ago12:07

12:07

In this episode of The Ecommerce Growth Map Podcast, we break down the complete Google Ads strategy your brand needs to dominate Black Friday and Cyber Monday. From structuring your PMAX campaigns to building landing pages that actually convert, this episode shows you exactly how to prepare for the biggest shopping weekend of the year. We cover how…

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The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study) 16:05

5h ago16:05

16:05

Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just…

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Why High ROAS Can Still Mean You’re Losing Money 6:56

3d ago6:56

6:56

In this episode of the Beyond Logic Podcast, we break down why ROAS is not the ultimate measure of success in e-commerce and DTC, and why Contribution Margin is a far more important metric for building a profitable, scalable business. Many brands chase high ROAS numbers without realizing they’re still losing money once costs like product, fulfillme…

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Lost No More, Demand Gen Finds Its Way With New Location Controls 56:50

3d ago56:50

56:50

This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands. Plus, Google’s December 2025 Core Update rolls out with major early impact. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your…

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The NEW Proven Facebook Ads Structure for 2026 For Wellness Practitioners 25:53

3d ago25:53

25:53

Are you a life coach, therapist, chiropractor, hypnotherapist, wellness coach, healer, or any kind of practitioner who wants more high-quality inquiries and clients? This training is especially for you. If you’re looking for the best Facebook ads campaign structure for 2026, this podcast walks you through a complete, proven framework that still wor…

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EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal 43:41

8d ago43:41

43:41

Summary In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team…

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How AI is Impacting the Search Landscape: A Conversation w/ Phillip Thune CEO of Adthena 38:49

9d ago38:49

38:49

How is AI reshaping the way marketers approach search?In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI and LLMs are fundamentally impacting the search landscape — from brand visibility and competitive insights to the future of paid and organic search.Visit us at - https://marketingoclock.com/👍 Like, Sh…

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Shopify Opens a Shared Aisle: Your Store, Everyone’s Inventory 1:00:03

10d ago1:00:03

1:00:03

Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412 This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly v…

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Why Most E-commerce Brands Aren’t Really Profitable 16:07

13d ago16:07

16:07

In this episode of the Ecommerce Growth Map Podcast, we break down one of the most misunderstood — and most important — concepts in e-commerce: first-order profitability. First-order profitability means your very first sale generates enough revenue to cover product costs, fulfillment, and customer acquisition. Without it, brands rely on future purc…

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Which Google Ads strategy is best for building awareness? 13:33

14d ago13:33

13:33

Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awarenes…

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EP334 - When Location Targeting Goes Rogue ft Sophie Fell 35:21

15d ago35:21

35:21

Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie empha…

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Media Planning for DTC Brands: How to Forecast Spend, Scale & ROAS 35:40

16d ago35:40

35:40

In this episode of The Ecommerce Growth Map Podcast, we break down a clear, repeatable framework for forecasting media dollars and return on ad spend (ROAS) across Meta and Google. Instead of guessing budgets or reacting emotionally to performance, this episode shows how to plan paid media using real data, daily averages, historical returns, and ma…

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Shake, Don’t Stir: Google blends AI Mode with AI Overviews 56:08

17d ago56:08

56:08

This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs. Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils Rooijmans My Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/ Custom GPT: Google Ads Script …

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Top 10 Google Ads Mistakes to Avoid 19:29

21d ago19:29

19:29

If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these to…

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Building SEO-First Apartment Websites That Win Local Search 43:54

22d ago43:54

43:54

Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing multifamily property sites that support both SEO and paid media—from smart naming conventions and URL struc…

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EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans 42:21

22d ago42:21

42:21

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value …

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How Google Ads Really Works in 2025 (For Therapists, Coaches & Chiropractors) 38:38

23d ago38:38

38:38

Struggling to attract consistent clients online? In this episode, we break down how Google Ads really works in 2025—using simple, non-technical language designed specifically for life coaches, therapists, chiropractors, and holistic wellness practitioners. Drawing from Google’s latest insights on AI-powered search, you’ll discover: How Google now u…

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AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping 41:36

24d ago41:36

41:36

This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features. Try Cookiebot - http://marketingoclock.com/cookiebot Visit us at - https://marketingoclock.com/ 👍 Like…

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Our Black Friday Results (ROAS, Revenue & What Really Happened) 23:06

25d ago23:06

23:06

In this episode of The Ecommerce Growth Map Podcast, we walk through the real Black Friday results from multiple DTC clients. You’ll see exactly what worked, what didn’t, and how we generated massive revenue across Meta, Google, and email during the biggest shopping weekend of the year. We break down how one brand hit $28,993 in gross sales, how an…

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What is the role of automation vs. control in Google Ads? 46:32

28d ago46:32

46:32

In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance. Jyll…

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The BFCM Budget Playbook ( How to Allocate, Scale & Win Peak Days) 16:01

29d ago16:01

16:01

In this episode, we break down the exact BFCM budget allocation and planning strategy DTC brands should use to maximize revenue during Black Friday and Cyber Monday. You’ll learn how to structure budgets across channels, when to ramp spend, how to preserve learning, and how to stay profitable while scaling into the biggest shopping days of the year…

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EP332 - 10K Down the Drain ft Boris Beceric 37:03

29d ago37:03

37:03

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversatio…

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How Therapists Can Attract More Local Clients: The Complete SEO Guide 39:30

30d ago39:30

39:30

In today’s episode, we’re diving into one of the most important skills every therapist needs in 2025: local marketing. If you’ve ever wondered why some therapists stay fully booked while others struggle to get consistent clients, the answer is often simple—they understand how local search works. This episode breaks down the complete therapist-frien…

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Filtered to Perfection: Google Gets On-Brand 1:08:49

1M ago1:08:49

1:08:49

This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues. Visit us at - https://marketingoclock.com/ Try Co…

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How To Structure Your Meta Ads Account For Black Friday Success (2025) 13:06

1M ago13:06

13:06

In this episode, we break down a simple and effective Black Friday Cyber Monday (BFCM) Meta ads strategy that helps brands scale spend from $50/day to $1,000/day while keeping ROAS strong. We cover the exact campaign setup, budget scaling plan, creative testing process, and retargeting structure that e-commerce brands can use to win during Q4. What…

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Does audience targeting work with Search campaigns in Google Ads? 12:03

1M ago12:03

12:03

Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why y…

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EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw 38:49

1M ago38:49

38:49

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake th…

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How To Get Started With Email Marketing & Get Clients (For Life Coaches & Therapists) 51:04

1M ago51:04

51:04

If you’re a life coach, therapist, counsellor, or wellness practitioner struggling to book consistent clients, this video walks you through the most reliable system I’ve ever used: email marketing + simple lead generation + automated nurturing. As a former coach, life coach, and therapist, I used this exact process to fill my calendar every single …

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#34 - Top Google Ads Metrics to Watch 33:36

1M ago33:36

33:36

These are some of the top Google Ads metrics to watch in your account. If you want to work with us, visit https://focusyourads.caBy Dan Caston

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Brand New Ad-ditions to Google Shopping Ads 1:02:00

1M ago1:02:00

1:02:00

Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408 This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads. Visit us at - https://marke…

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Is Google stupid? 14:56

1M ago14:56

14:56

We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments. This may not be the episode you WANT to hear, but it's the episode you NEED to hear. J…

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EP330 - How Ignoring Red Flags Cost Us ft Chris Ridley 44:28

1M ago44:28

44:28

In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relation…

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#33 - The 3 Pillars of Profitable Google Ads 16:14

1M ago16:14

16:14

Learn about the 3 pillars of Google Ads that really hold the whole system up. Great episode for anyone getting started in Google Ads. If you want to work with us, reach out at https://focusyourads.caBy Dan Caston

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How Chiropractors Can Get Found on AI Search Like Chat GPT 44:01

1M ago44:01

44:01

Google’s latest AI update has completely rewritten the SEO playbook. And now, with tools like Chat GPT, Claude, and Perplexity competing in the search arms race, how patients find chiropractors is transforming fast. Instead of typing “chiropractor near me” into Google, people are asking AI tools real questions like: “Who’s a good chiropractor for l…

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Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way 49:59

2M ago49:59

49:59

This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature. Visit us at - https://marketingoclock.com/ Try Cookiebot http://marketingoclock…

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What does limited by budget mean in Google Ads? 12:29

2M ago12:29

12:29

Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance. I…

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Content Marketing Hack for Chiropractors: The Hidden Loop That Builds Authority 13:57

2M ago13:57

13:57

Struggling to keep up with content creation for your chiropractic practice? You’ll discover Content Marketing for Chiropractors: The Definitive Guide. I’ll walk you through a simple yet powerful system that helps you: ✅ Publish one core piece of content (like a sciatica relief guide) ✅ Repurpose it into reels, shorts, podcasts, and posts ✅ Answer r…

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#32 - How Much Should You Spend on Google Ads? (For Business Owners) 23:41

2M ago23:41

23:41

Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back. Learn how to set realistic goals, avoid wasted spend, and build a campaign that actually grows your business. Want more help? Reach ou…

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The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing 36:41

2M ago36:41

36:41

Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and di…

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No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants. 1:02:58

2M ago1:02:58

1:02:58

This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, …

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15 Google Ads Targeting Strategies For You To Steal 39:36

2M ago39:36

39:36

Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you ca…

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How This Simple SEO Strategy Can Make Google & AI Rank Your Life Coaching Business 19:01

2M ago19:01

19:01

The SEO Shortcut Every Life Coach Needs to Get Clients from Google & AI who want to attract more clients as a life coach? In this podcast, I’ll explain how you can use a simple 3-step SEO strategy designed for both Google and AI search tools like ChatGPT and Perplexity. ✅ Topic Clusters – How to organize your content so you’re seen as the expert in…

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Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas 40:43

2M ago40:43

40:43

This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video …

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Should you use the Power Pack in Google Ads? 14:57

2M ago14:57

14:57

Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks thro…

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EP329 - Fired from My First PPC Job ft Jack Hepp 34:08

2M ago34:08

34:08

In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundame…

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Chiropractic Marketing: How to Get Featured in AI Search (FREE Strategy) 33:23

2M ago33:23

33:23

Chiropractic SEO is changing forever. With more people now asking AI health questions before Google, your website needs to be optimized for AI like Claude. In this podcast, you’ll learn a free strategy to get your chiropractic expertise featured as a source in Claude AI answers, putting your practice in front of patients who are actively seeking he…

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Hide or Seek: The ‘Sponsored Results’ Update is Here 55:08

2M ago55:08

55:08

This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers. Adzviser - https://adzviser.com /Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If …

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What's the best structure for Performance Max campaigns? 13:41

2M ago13:41

13:41

Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping. …