A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s d ...
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Max Sturdivant, better known as Dr. Fitness, is a fitness and nutrition professional. Dr. Fitness is more than a name; he is a solid brand with over 22 years of experience in the health and wellness industry. On this podcast, Max offers you the tools to start, continue, and never give up on your journey towards health. Whether you struggle with your weight, eating the right food, hydration, exercise, or even time management…you are in the right place….and Max is here for you.
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
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A weekly video recap of search news, SEO advice and contextual tips from Barry Schwartz of the Search Engine Roundtable. Visit us at http://www.SERoundtable.com/
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Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable ...
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Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
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On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success. New episodes in May.
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Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more. Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques. Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance. Whether you're looking to lower your TACOS (sadly, not the edible kind), b ...
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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Welcome to the Google Ads Podcast by Guided PPC! Tune in to the ultimate podcast for everything Google Ads, where we bring you live Google Ads Q&A sessions, share insightful Google Ads case studies, and interview top industry experts. Whether you’re a beginner looking to learn the basics or a seasoned professional seeking advanced strategies, our podcast is designed to help you master Google Ads. Stay updated with the latest trends, tips, and real-world examples that will elevate your advert ...
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PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
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The #aniccast Marketing Podcast is from the team at Anicca Digital, and provides an educational and authentic look at the latest techniques and channels in digital marketing. #aniccast is hosted by Ann Stanley, the founder & CEO of Anicca Digital. She has a no-ego, no-bulls**t interviewing style and after 20 years working in digital marketing, always gets her guests to provide a lot of useful tips and advice on the techniques they implement every day. With a library of over 200 webinars (rec ...
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Ep 506: The PMAX Reset Strategy That Delivered a 37% ROAS Lift | AKNF
22:46
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22:46Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we sit down with Zavire from Pilothouse’s Google team to dissect a common problem many DTC brands face: Performance Max campaigns that stagnate after a few months of initial success. You’ll hear exactly how Pilothouse helped Benji Sleep break out of this “PMAX plateau” by ov…
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EP 16: Audience Targeting on Amazon, Understanding PMAX Ads, and New Features with Michael Facchin
41:15
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41:15🎙In this episode, Michael Erickson Facchin, a seasoned digital marketing expert and host of the PPC Den podcast, shares valuable insights on Amazon PPC, audience targeting, and the evolving e-commerce landscape. He discusses the importance of data, the challenges of navigating new features, and how brands can balance testing with fundamentals to op…
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Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads
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49:04New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, …
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Ep 512: Pilothouse’s Q4 Playbook: Meta Media, Mother’s Day, and Creative Strategy | AKNF
24:17
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24:17Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness. 🎯 Key Topics Covered: Meta’s evolving ad ecosystem: Advantage+ Shopping is being re…
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Video: Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs
This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google...By Barry Schwartz
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EP319 - Why Red Flags Matter in Client Selection ft Kat Sale
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30:08In this episode of PPC Live The Podcast, host Anu interviews Kat Sale, co-founder of House of Performance, about a catastrophic client experience that serves as a cautionary tale for agency professionals. Kat shares how a gifting company client spent £40,000 in just three days with zero sales, despite her team's explicit warnings against their aggr…
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Honda Powersports PPC 101: Paid Search Strategies for Honda Powersports Dealers
25:41
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25:41In this episode of The POMCAST, Premier Online Marketing, CEO, Mike Shaug, delivers a masterclass on digital advertising tailored specifically for Honda Powersports dealers. As a newly designated Honda Powersports preferred vendor, Mike draws on deep industry expertise to demystify paid search strategies that drive results. Listeners will learn why…
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Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114
1:02:18
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1:02:18Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate. AI Overviews and AI Mode represent major shifts in how queries are interpreted. 🤖 AI Max for Search AI Max is a toggle within S…
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Bonus: Navigating the Tariff Regime with Passport's Alex Yancher: Duty Drawbacks, International Logistics, and the Arbitrage Opportunity Abroad
43:45
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43:45Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric interviews Alex Yancher, Co-founder & CEO of Passport, a leading global ecommerce provider powering end-to-end growth for fast-growing DTC brands. Alex breaks down the seismic shifts caused by recent tariff increases, how duty drawback programs work, …
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#27 - What I'd Do With Just $500 in Google Ads
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32:33If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in! Need someone to manage your ads or want a consultation session, reach out at focusyourads.com.By Dan Caston
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Ep 511: IQBar's Will Nitze CPG Playbook: From Rapid Product Market Fit Iteration to Omnichannel Scale
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44:49Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay. What you’ll hear is less ab…
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All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements
1:09:42
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1:09:42This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment…
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How to Use Post-Purchase Data to Improve Your Shopping Ads
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9:43Send us a text Unlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. Jeremy Yo…
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Ep 510: Inside Pilothouse’s YouTube Strategy: Segmenting Campaigns for Scalable Growth | AKNF
24:16
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24:16Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth. Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as …
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Search News Buzz Video Recap: Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More
This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was...By Barry Schwartz
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EP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Gales
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44:33🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical ad…
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EP318 - The £50 Bid Disaster ft Chris Nightingale
26:38
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26:38In this episode of PPC Live, host Anu interviews Chris Nightingale, founder of Can-Do Digital Marketing, about a significant mistake early in his PPC career and how he turned it around. Chris shares the story of accidentally increasing bids by £50 instead of 50p, causing massive overspending for a client. He discusses his immediate panic response, …
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Bonus: How Talkable Cuts CAC with Referral Loops and Wallet-Based Sharing
27:02
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27:02Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth. Key Insights: The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned chan…
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Ep 509: Tea Time at the Whitehouse: How Art of Tea Scaled Through Story and Quality
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39:27Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Steve Schwartz, founder of Art of Tea. From starting with a backpack and a phone bill to serving Google HQ and the White House, Steve’s journey is rooted in deep product integrity and radical education. Listen in to discover how blending Ay…
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CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382
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47:38CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns gro…
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7 Proven Ways to Grow Faster With Google Ads
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17:12Send us a text Struggling to scale with Google Ads? In this weeks episode of the Google Ads Unleashed podcast, host Jeremy breaks down 7 proven strategies to grow faster, even when search volume is limited. Learn how to boost ROAS by improving conversion rates, increasing average order value, and positioning your products for maximum visibility. Wh…
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Ep 508: How to Scale an Agency: Kyle Hitchcox on Pilothouse's Marketing, Sales, and Content Strategy
42:56
42:56
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42:56Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse, co-founder of the DTC Newsletter, and now a builder behind Warpdrive, a performance-driven CRO tool. This conversation is a masterclass in how content can power agency growth. Kyl…
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Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More
This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google...…
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EP 17: Does Your Brand Really Need Amazon DSP with Will Haire
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43:58🎙️ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why it’s often misunderstood. Will shares tactical advice, pitfalls to avoid, and how DSP fits into a broader Amazon advertising stra…
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Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization
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34:40Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and m…
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Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić
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50:41Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone from web dev to CRO to co-founder of a SaaS company. Find out how he transitioned across various web de…
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EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah Hopkins
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34:52In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions…
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LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113
48:11
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48:11Watch the video version here: https://youtu.be/FKCn21Z0TN8 Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anym…
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Ep 507: How to Optimize Subscription Offers for Better Retention and Profit with Jordan Narducci
40:39
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40:39Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dra…
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pAId Search Will Never Be the Same. Google Ads Announces AI Max
58:47
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58:47This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, callin…
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Case Study: How We Doubled Google Ads Spend Profitably in 30 Days
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18:21Send us a text Struggling to scale profitably on Google Ads? In this episode of Google Ads Unleashed, host Jeremy breaks down a real-life case study showing exactly how Young & Digital turned a stagnant account into a high-performance growth engine—boosting ad spend and profits at the same time. Learn what changes actually moved the needle, from fe…
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Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max
It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said...By Barry Schwartz
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Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.
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35:17We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into Why Temu suddenly killed all ads in the US, and what happened next Signs that Temu's ad spend shifted to Europe OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race Does Google’s silence might signal hesitation or confi…
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EP316 - When Good Clients Go Bad ft Jyll Saskin Gales
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27:27In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to trans…
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Ep 505: How Pins and Aces Built a $25M Golf Brand with Limited Drops and Omni-Channel Expansion
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42:45Subscribe to DTC Newsletter - https://dtcnews.link/signup Inside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus Mertz Today on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their…
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How to Leverage AI to Improve Your Google Ads Performance
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17:42Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the hype vs. reality of AI in Google Ads. Learn how to use AI to speed up competitor research, boost CRO, and write ads that actually resonate—without losing your creative edge. If you’ve ever wondered how to use AI tools like ChatGPT to gain an unfair advant…
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Ep 504: 6 Reasons Why Your Meta Ads Aren't Scaling: Fix These Creative and Strategy Gaps with Aves | AKNF
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20:30Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle…
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Search News Buzz Video Recap: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search
This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data...By Barry Schwartz
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🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace — human expertise and strategy. 🔑 Key Takeaways 🖼️ AI in Images: Helpful, but Risky • Great for quick lifestyl…
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Will AI Break Google Search? Plus: Tariff Shocks & the Rise of Zero-Click
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44:01Google’s turning into an answer engine—so why does it feel like the internet’s disappearing beneath it? In this episode of Growing Ecommerce, Mike and Chris tackle the search shake-up and what it means for everyone from advertisers to publishers: • AI Overviews (AIO) could kill clicks — We break down how Google’s zero-click model is reshaping the i…
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Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112
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52:33Watch the video version: https://youtu.be/oO0962bWLZw Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative op…
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Bonus: Preparing Your DTC Brand for Acquisition: Lessons on the PE Path from Because Ventures
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34:30Subscribe to DTC Newsletter - https://dtcnews.link/signup In today’s DTC Podcast, we sit down with Jeremy Horowitz, founder of Because Ventures, a private equity firm laser-focused on acquiring and scaling DTC brands doing $10M–$100M in revenue. Jeremy shares why VC funding often damages DTC brands and how PE can provide a more sustainable growth p…
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Ep 503: Inside Shein’s $30B+ Global Fashion Machine: AI, Micro-Influencers, and On-Demand Manufacturing (LIVE from ShopTalk)
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27:09Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry. Key Discussion Points: AI-Driven Supply Chain: How Shein utili…
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Ch(Ad) GPT? Internal Docs Hint at Future Advertising
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54:45Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-…
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Common Google Ads Mistakes eCommerce Businesses Make and How to Avoid Them
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15:57Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the costly pitfalls many Ecommerce brands make on Google Ads—and how to avoid them. Learn why poor tracking, weak product pages, sloppy feeds, and wrong bid strategies can quietly kill your profits. If you’ve ever wondered why your campaigns aren’t scaling li…
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Ep 502: DTC Survival Guide To Increasing Your Marketing Efficiency: A Fireside Chat with Dave Steele, Pilothouse CEO | AKNF
19:19
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19:19Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us for a dynamic fireside chat with Pilothouse CEO and Co-Founder Dave Steele about the inflection point that DTC brands find themselves facing with the global economy and Trump's tariffs. This session delves into on key areas such as consumer behavior, big-picture strategies, offline/o…
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Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More
This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the...By Barry Schwartz
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🎙 Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering. 🔑 Key Takeaways 🧠 AI Isn’t Magic — It’s Layered • AI works best when problems are broken into parts. • Think …
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Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT…
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Instagram's Fake AI Influencers? Plus: A CSAM Scandal Rocks Google & Zuckerberg’s Moderation Cuts
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36:08Who’s real anymore? In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world: • Instagram is testing AI-generated user profiles — Are we entering a world of fake influencers, and what does it mean for ad targeting? • Zuckerberg pulls back on content moderation — We dive into the actual…
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