In today’s episode, we’re diving into one of the most important skills every therapist needs in 2025: local marketing. If you’ve ever wondered why some therapists stay fully booked while others struggle to get consistent clients, the answer is often simple—they understand how local search works.

This episode breaks down the complete therapist-friendly guide from Full Practice Formula on how to show up when people search things like “therapist near me,” “anxiety therapist in [your city],” or “trauma counselling nearby.”

You’ll learn:

• How Google decides which therapists appear first
  (understanding relevance, distance, and prominence)

• How to optimise your Google Business Profile
  so clients can find your services, opening hours, and reviews instantly

• Why local keywords matter
  and how using terms like “CBT therapist in [suburb]” or “relationship counselling in [city]” helps clients discover you faster

• The importance of a clear, simple website
  with service pages, mobile-friendly design, and local signals Google recognises

• How reviews, directories, and consistent contact info build trust
  and boost your local ranking without needing complicated tech skills

If you’re a therapist who wants more bookings, a stronger community presence, and a full practice, this episode will give you a clear roadmap to make it happen.

🔗 Full blog post referenced:
https://www.fullpracticeformula.org/how-to-get-moreclients/how-to-market-yourself-as-a-therapist-and-attract-local-clients-the-complete-local-search-guide