Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing multifamily property sites that support both SEO and paid media—from smart naming conventions and URL structure to page hierarchy and internal linking.

This conversation digs into what most apartment websites are missing: individual floor plan pages for studios, one-bedrooms, and two-bedrooms, localized neighborhood and geo pages, and FAQ content that helps both search engines and prospective residents. Mike also explains why mobile performance, site speed, and thoughtful content depth matter so much, and how to avoid common mistakes like thin copy, vague branding, and hard-to-find calls-to-action.

Listeners will learn how to:

• Name properties and structure URLs so Google clearly understands they’re apartments in the right geo
• Build floor plan and geo-specific pages that target high-intent keywords like “one bedroom apartment in [city]”
• Use neighborhood, FAQ, and localized blog content to stand out and support SEO and LLM discovery
• Improve conversions with clear phone visibility, persistent CTAs, integrated tour requests, and user-friendly navigation
• Avoid keyword cannibalization and duplicated content when scaling across multiple properties

If you’re a multifamily marketer, property manager, or developer responsible for lease-ups and lead generation, this episode offers a practical blueprint for turning your apartment website into a true performance asset.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

Subscribe for more insights on SEO, PPC, and digital marketing.

Follow Us:

www.LinkedIn.com/company/itspremieronlinemarketing/

www.instagram.com/itspremieronlinemarketing/

Podcast Directed and Produced by: www.hiredgunsagency.com