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Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Why Better Stories Beat Bigger Discounts: Your BFCM Survival Guide
Manage episode 520315425 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected…
Maybe not disastrously slow, but quieter than you'd like… Meanwhile, your inbox is absolutely exploding with promotional emails. 50% off. 60% off. "Our biggest sale ever!"...
You might be starting to think that maybe you should have gone harder. Maybe you should have started your promotions earlier. Maybe you should have offered bigger discounts.
If this is you, I need you to know something: that FOMO you're feeling? It's lying to you.
Yes, your sales might seem quieter than the discount circus happening around you. Yes, it feels uncomfortable watching all that activity whilst your own metrics look comparatively... modest. Yes, you might be wondering if you should just cave and offer 40% off everything.
But the numbers tell a very different story.
In this episode, I'm going to explain why your quieter November might actually be the smartest strategic move you could make.
And importantly, I'm also going to give you some practical tips on HOW to get your marketing messaging to cut through all that noise and connect with the right customers, so that you convert profitable sales that lead to more lucrative customer lifetime values.
Links mentioned in this episode:
If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy
https://productpreneurmarketing.com/lets-talk
Other Ways To Enjoy This Episode:
303 episodes
Share
Manage episode 520315425 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected…
Maybe not disastrously slow, but quieter than you'd like… Meanwhile, your inbox is absolutely exploding with promotional emails. 50% off. 60% off. "Our biggest sale ever!"...
You might be starting to think that maybe you should have gone harder. Maybe you should have started your promotions earlier. Maybe you should have offered bigger discounts.
If this is you, I need you to know something: that FOMO you're feeling? It's lying to you.
Yes, your sales might seem quieter than the discount circus happening around you. Yes, it feels uncomfortable watching all that activity whilst your own metrics look comparatively... modest. Yes, you might be wondering if you should just cave and offer 40% off everything.
But the numbers tell a very different story.
In this episode, I'm going to explain why your quieter November might actually be the smartest strategic move you could make.
And importantly, I'm also going to give you some practical tips on HOW to get your marketing messaging to cut through all that noise and connect with the right customers, so that you convert profitable sales that lead to more lucrative customer lifetime values.
Links mentioned in this episode:
If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy
https://productpreneurmarketing.com/lets-talk
Other Ways To Enjoy This Episode:
303 episodes
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Similar to The Brand Marketing Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k288
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
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