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Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu
Manage episode 516817148 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today we're diving into a story that perfectly illustrates what it takes to scale a premium brand in today's competitive eCommerce landscape.
If you've been paying attention to the wellness and café scene lately, you've probably noticed matcha is having a serious moment. It's everywhere – from your local café's menu to your Instagram feed. And whilst that wave of popularity creates incredible opportunity, it also brings unique challenges.
Today's guest, Erin Lindwall, is the founder of Matcha Yu Tea – a premium Australian matcha brand that's doing something remarkable. Despite facing a global matcha shortage, increased competition, and all the complexities of sourcing an authentic product steeped in Japanese tradition, Erin has nearly doubled her online sales and built a thriving wholesale division.
But here's what makes this story particularly interesting: Erin isn't trying to be the cheapest matcha on the market. She's not competing for supermarket shelf space. Instead, she's built a brand around authenticity, quality, and a deep connection to Japanese culture – sourced directly from family tea farms in Japan, packaged in compostable materials, and sold to customers who value the story and experience as much as the product itself.
This is a masterclass in understanding your customer's buying psychology and marketing accordingly. Because when you're selling a premium product, you can't market like a mass-market brand. You need different strategies, different messaging, and a completely different approach to growth.
In today's episode, we're going to explore how Erin built those supplier relationships in Japan, how she's navigated the global matcha shortage whilst scaling, what digital marketing strategies have actually moved the needle for her business, and how she's positioned Matcha Yu to stand out in an increasingly crowded market.
Links mentioned in this episode:
If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy
https://productpreneurmarketing.com/lets-talk
Other Ways To Enjoy This Episode:
300 episodes
Share
Manage episode 516817148 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today we're diving into a story that perfectly illustrates what it takes to scale a premium brand in today's competitive eCommerce landscape.
If you've been paying attention to the wellness and café scene lately, you've probably noticed matcha is having a serious moment. It's everywhere – from your local café's menu to your Instagram feed. And whilst that wave of popularity creates incredible opportunity, it also brings unique challenges.
Today's guest, Erin Lindwall, is the founder of Matcha Yu Tea – a premium Australian matcha brand that's doing something remarkable. Despite facing a global matcha shortage, increased competition, and all the complexities of sourcing an authentic product steeped in Japanese tradition, Erin has nearly doubled her online sales and built a thriving wholesale division.
But here's what makes this story particularly interesting: Erin isn't trying to be the cheapest matcha on the market. She's not competing for supermarket shelf space. Instead, she's built a brand around authenticity, quality, and a deep connection to Japanese culture – sourced directly from family tea farms in Japan, packaged in compostable materials, and sold to customers who value the story and experience as much as the product itself.
This is a masterclass in understanding your customer's buying psychology and marketing accordingly. Because when you're selling a premium product, you can't market like a mass-market brand. You need different strategies, different messaging, and a completely different approach to growth.
In today's episode, we're going to explore how Erin built those supplier relationships in Japan, how she's navigated the global matcha shortage whilst scaling, what digital marketing strategies have actually moved the needle for her business, and how she's positioned Matcha Yu to stand out in an increasingly crowded market.
Links mentioned in this episode:
If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy
https://productpreneurmarketing.com/lets-talk
Other Ways To Enjoy This Episode:
300 episodes
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Similar to The Brand Marketing Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k286
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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