Do you love food, photography and social media? Are you a food photographer, food instagrammer, food blogger or content creator eager to hone your creative craft and leverage your social media presence? Then the EAT, CAPTURE, SHARE podcast is for you!Join your host food photographer, stylist and educator Kimberly Espinel from The Little Plantation as she shares her expertise AND interviews inspirational guests for practical tips and invaluable insight into building, growing and monetising yo ...
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The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photogr ...
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318 - Instagram Strategies for Photographers with Kimberly Espinel
36:28
36:28
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36:28You don’t have to dance, lip sync, or post every day to make Instagram work for your photography business, but you do need a strategy. This week, I’m joined by food photographer, educator, and author Kimberly Espinel who literally wrote the book on Instagram strategy. We're diving into what’s actually working on Instagram in 2025, whether you’re tr…
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319 - Building your Photography Business as a Side Hustle
17:57
17:57
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17:57There’s this idea floating around that unless you’re all-in on your photography business—fully booked, full-time, aiming for six figures and beyond—what you're doing doesn't really count. But over the years, I’ve worked with countless photographers who are intentionally building part-time businesses, whether that's because they’re just getting star…
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9 Things I'd Do Differently If I Was Starting A Blog Today
23:43
23:43
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23:43In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best …
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Instagram ad strategies for food photographers
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39:06In today’s BONUS episode (159) of the EAT, CAPTURE, SHARE podcast, I’m joined by Zach Spuckler, founder of the online marketing company Heart, Soul & Hustle and host of the podcast by the same name. Zach takes us through a clear, practical A-Z on everything you need to know about Instagram and Facebook ads, making this often intimidating topic feel…
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317 - The 3 Offers Every Photographer Needs
10:54
10:54
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10:54Most photographers build their businesses around one signature offer—and that’s a great place to start. But if that’s the only offer on your menu, your business may be more fragile than you think. In today’s episode, I’m breaking down the three types of offers every photography business should have: your core offer (aka your bread and butter), an e…
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316 - Why Your Website Isn’t Converting (and How to Fix It) with Caitlin Teixeira
36:39
36:39
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36:39Your website might look great—but is it actually doing the work of turning curious browsers into paying clients? In this week’s episode, I’m joined by web designer and strategist Caitlin Teixeira (aka Catie Means Business), the mastermind behind my current website and one of the most insightful, strategic creatives I’ve had the pleasure of working …
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How to go from vegan enthusiasts to creators of a global food brand: The journey of The Happy Pear
49:52
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49:52In today's BONUS episode (158) of the EAT, CAPTURE, SHARE podcast, we dive into the incredible story of The Happy Pear — from small-town vegan enthusiasts to creators of a plant-based movement that's inspired millions around the world. We chat about how social media transformed their journey from a local café to a thriving global community, and wha…
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Why Your Digital Product Launch Failed (And How to Fix It) with Emily Baksa
1:00:13
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1:00:13In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a t…
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315 - Setting Boundaries Without Losing Clients
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7:03If you’ve ever said yes to a last-minute request you didn’t really have time for, or delivered more than you promised because you were afraid of disappointing someone, this one’s for you. In this short solo episode, I’m talking about boundaries: not just as a form of self-protection, but as a powerful way to communicate your brand, serve your clien…
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314 - Grow Your Photography Business with Blogging with Kate Wark
31:25
31:25
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31:25We’re constantly told that blogging is great for SEO, but most photographers still aren’t doing it. Why? Because it feels like a heavy lift for an uncertain payoff (not to mention it's hard to know what to say)! This week, I’m joined by photographer and PR pro Kate Wark, who not only understands the power of blogging from a strategic perspective bu…
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How to go from 10K to 100K followers on Instagram!
38:14
38:14
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38:14In today's episode (157) of the EAT, CAPTURE, SHARE podcast, I'm chatting with entrepreneur, influencer and content creator based in Lyon, France, Caroline Fazeli. We talk about how Caroline started on Instagram, the secret to her rapid growth on Instagram and the one thing that changed EVERYTHING on Caroline's content creation journey. Caroline's …
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313 - 3 Pricing Mindsets Required for Success
21:24
21:24
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21:24You’ve done the math. You know what your cost of doing business is. You’ve looked at what other photographers in your market are charging. So why does pricing your work still feel so complicated? This week I’m getting into the real reasons pricing can feel so hard. I’ll walk you through three key mindset shifts that every photographer needs to make…
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How Your Website Should Support Your Personal Brand
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26:37In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website wi…
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312 - Build a Business Clients Rave About with Natasha Sewell
37:22
37:22
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37:22We all love the idea of a business that grows effortlessly through word of mouth....but that kind of growth doesn’t come from luck—it comes from delivering a client experience that’s SO good, people can’t stop talking about it. In this episode, I’m joined by photographer and educator Natasha Sewell, who’s built a thriving, referral-based business b…
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Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley
1:02:35
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1:02:35In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, w…
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Building a sustainable Instagram strategy with heart
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45:41In today's episode (156) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the lovely Madison Wetherill, host of The Vine Podcast. We're spicing things up and Madison is interviewing me in one of my most personal interviews yet! We talk about why storytelling is still such a powerful way to connect and why niching down may no longer be the best…
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Marketing isn’t just about getting seen—it’s about building trust. And building trust, as it turns out, is a lot like building your credit score.... Clients are constantly (and often unconsciously) evaluating whether they trust you enough to book with you. It’s not exactly a number they can look up, but the signals you’re sending through your websi…
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Making Data Based Decisions For Your Business
27:26
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27:26In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions tha…
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310 - Building a Business That Lasts with Stacey Rolfe
37:57
37:57
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37:57Some interviews go exactly where you expect… and others take a beautiful turn into even better territory. That’s exactly what happened in this conversation with photographer, systems wizard, and community builder Stacey Rolfe. What started as a conversation about client experience ended up touching on everything from burnout recovery and flexible b…
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In today's episode (155) of the EAT, CAPTURE, SHARE podcast, I'm talking with author, photographer and podcaster Sara Tasker. We chat about how recipe creators and food photographers can best use Substack and why having a Substack is TOTALLY worth it. Sara's tips are essential for every food creator, photographer or creative business owner, no matt…
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When things slow down or feel uncertain in your business, it’s easy to think you need to overhaul everything or spend your time hunting down new leads. But more often than not, the best opportunities are already sitting in front of you—specifically, in the form of your happiest clients. In this episode, I’m sharing four tried-and-true strategies fo…
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308 - 6 Steps to Stay on Top of Your Taxes (and Finances!) with Danielle Hayden
42:10
42:10
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42:10If you've ever felt a sinking feeling as you send in your taxes, wondering if you're missing something (or have just signed and avoided the numbers altogether), you're not alone. That’s why I brought in Danielle Hayden, founder of Kickstart Accounting, to break down exactly what photographers should be doing year-round to stay on top of their numbe…
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Strategies to build and monetize your audience
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45:45In today's episode (154) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the wonderful Megan Porta, host of the Eat Blog Talk podcast. We're switching things around and Megan is interviewing me in an episode packed full of actionable tips which first aired on her show. We talk about why it's important not to get caught up in making your video…
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307 - How Photographers Can Use AI to Automate & Elevate Their Marketing with Colie James
45:09
45:09
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45:09AI is everywhere right now, but let’s be real—most of us don’t have time to sort through all the noise to figure out which tools actually help photographers run their businesses better. That’s why I called in Colie James. She’s a workflow automation expert, a photographer, and someone who has gone much further with AI than most of us (but in a way …
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306 - CYA the Legal Way: Protecting Your Photography Business with Braden Drake
34:43
34:43
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34:43Photography may seem like a business with low legal risk, but if you don’t cover your bases, one unexpected issue—like a contract dispute, a tax audit, or an independent contractor misclassification—can cause major headaches. Today, I’m talking with Braden Drake, a lawyer and tax expert who specializes in helping creative entrepreneurs actually und…
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In today's episode (153) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Madison Wetherill, founder and CEO of Grace + Vine Studios, a web design company creating sites for food bloggers and food content creators. We talk about how to improve your website for a better consumer experience and more revenue in your business. Madison's done the r…
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305 - Using a Studio to Grow Your Photography Business with Michelle McAfee
34:14
34:14
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34:14Most photographers assume that if they don’t shoot in a studio, they don’t need one. But what if a studio space could be so much more than just a backdrop for sessions? In today’s episode, I’m chatting with Michelle McAfee, a photographer who turned her studio into so much more than just a place to shoot. She shares how she transitioned from using …
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If you’ve ever felt like your emails are going out into the void—ignored, unopened, or worse, unsubscribed from—this episode is just for you. Email marketing doesn’t have to feel awkward or forced. In fact, when done right, it’s one of the most powerful ways to turn casual followers into loyal clients. But what actually makes an email engaging? How…
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In today's episode (152) of the EAT, CAPTURE, SHARE podcast, I'm talking with the amazing Jillian Leslie, host of the Blogger Genius podcast and founder of MiloTreeCart. We're changing it up today and Jillian is interviewing me in an episode recorded for her show! We chat about why content creators' authenticity matters so much right NOW and how to…
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Balancing Instagram Strategy with Connection with Kimberly Espinel
41:43
41:43
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41:43In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining …
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303 - Planning Predictable Leads with Rachel Traxler
28:42
28:42
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28:42Generating leads for your photography business can feel like a full-time job. You put yourself out there, cross your fingers, and hope the inquiries roll in—but what happens when they don’t? That’s where a smart, strategic approach to lead generation makes all the difference. This week, I’m talking with photographer, business coach, and Gold Biz Po…
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Using AI to Support Your Blog Growth with Hanelore Dumitrache
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43:55
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43:55In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patte…
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302 - Google Ads for Photographers with Lindsay Herkert
32:52
32:52
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32:52Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photograp…
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The biggest food photography & Instagram trends for 2025
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53:37
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53:37In today's episode (151) of the EAT, CAPTURE, SHARE podcast, I'm looking into the future with photographer and author Gabriel Cabrera, and plant-based nutritionist and cookbook author Gigi Grassia. We predict trends on the rise in the food blogging, food photography and content creation spaces. This is the 2025 sneak peek you don't want to miss! He…
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A 90 Day Reels Challenge with Ansley Beutler
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44:32In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re…
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301 - The Power of Personal Work with Trish Chong
32:13
32:13
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32:13It’s easy to lose the creative spark that brought you to photography in the first place. Between running a business, keeping up with clients, and tackling your endless to-do list, the joy of making art can start to feel like a distant memory. In today’s episode, I’m joined by Trish Chong, an incredible family photographer, educator, and all-around …
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In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from sm…
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300 - The Simple Sales System: Real Photographers, Real Results
40:27
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40:27Considering switching to Simples Sales? What's better than a case study? How about three? I'm excited to share this in-depth conversation with Robyn, AnneMarie, and Christina: three recent students who've launched Simple Sales in their three very different businesses. We discuss: How and why each of them decided to give Simple Sales a try - what wa…
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Creating Viral Food Content on Instagram
1:05:08
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1:05:08In today's episode (150) of the EAT, CAPTURE, SHARE podcast, I’m sharing an episode of the Food Blogger Pro podcast, where – in a twist to our usual format – I am the one being interviewed by the incredible Bjork Ostrom, host of the show and founding member of Pinch of Yum. We talk about what it really takes to grow a loyal audience on Instagram an…
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New Rules for Pinterest Success with Kate Ahl
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46:22
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46:22In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple …
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299 - 7 Things to Leave Behind in the New Year
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21:35
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21:35New Year, new mindset. 🥂 As we turn the page to 2025, it’s time to take stock of what’s been working in our businesses—and more importantly, what hasn't. In this episode, I’m sharing seven things you can leave behind to build a stronger, more sustainable businesses moving forward. If you’ve been caught in the cycle of saying “yes” to too much, pric…
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298 - Quit or Commit? Real Talk for Photographers
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39:42Burnout. Overwhelm. Frustration. If you’re feeling the weight of running your photography business, you’re not alone. Lately, I’ve been hearing from so many photographers who are unsure if it’s even possible to keep going. In today’s episode, I sit down with Dayna—my partner in The Consistency Club and all-around champion of real talk—to tackle tho…
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Realistically Navigating the Food Blogging Landscape Today
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19:30In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episo…
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297 - The Sustainability Series: The Recipe for Success (Part 4/4)
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9:10It’s New Year’s Eve, and what better time to talk about setting yourself up for a successful (and sustainable!) new year? 🎉 In this final episode of the Sustainability Series (and the year!), I’m giving you a little taste of something I cooked up for you: a private podcast series called Recipe for Success. Think of your business like a favorite rec…
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296 - The Sustainability Series: Marketing Smarter (Part 3/4)
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9:53In this third episode of the Sustainability Series, I’m diving into one of the biggest time and energy drains for photographers: marketing. Let’s face it—hunting for clients can feel like an endless Easter egg hunt. But what if, instead of searching for golden eggs, you focused on finding a golden goose? In this episode, I share how I created a por…
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295 - The Sustainability Series: Systems and Streamlining (Part 2/4)
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13:16In the second episode of my Sustainability Series, I’m sharing how a major “lifequake” forced me to rethink everything about my business. Back in 2017, I hit a breaking point—I was working 50-60 hours a week, juggling too many types of jobs, and still not making enough to feel secure. I knew something had to change. That’s when I created what’s now…
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294 - The Sustainability Series: The Importance of Sustainability (Part 1/4)
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13:10When life throws you curveballs—a health crisis, a financial downturn, or a global pandemic—how does your business hold up? In this week’s episode of This Can’t Be That Hard, I’m kicking off the Sustainability Series, a four-part exploration of why planning for longevity in your business is so important. I start this series with a story about chall…
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In today's episode (149) of the EAT, CAPTURE, SHARE podcast, I'm chatting with business coach and strategist, Jenny Melrose. We talk about how to work with brands that want to create content beyond social media, why having a website or blog is still EVERYTHING in 2024/2025, and so much more. Jenny's enthusiasm for creative entrepreneurs is so infec…
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293 - The 15-Hour Work Week with Brittnie Sturm
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32:50Ah, the sweet smell of a brand-new planner—there’s just something about it, right? That fresh-start feeling gets me every time, and as it turns out, my guest Brittnie Sturm feels the same way. Brittnie is a family photographer, mom of three, and a fellow systems enthusiast 🤓 who’s learned firsthand how powerful organization can be in running a bett…
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292 - Breaking Free from Overwhelm with Maddie Peschong
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38:06We’ve all been there: the to-do list feels endless, the deadlines are piling up, and the thought of getting it all done is just... laughable. Maddie Peschong knows the feeling, too. As a brand photographer, educator, and mom, Maddie has weathered her fair share of stressful seasons, and in this episode, she’s sharing how she finds her way back to b…
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