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302 - Google Ads for Photographers with Lindsay Herkert
Manage episode 464883943 series 2931302
Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?
That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.
In this episode, Lindsay breaks down:
- Why Google Ads are so underused in the photography industry (and why that’s a huge advantage for you)
- How she spends just $300/month and books out her calendar with dream clients
- The 3-part system she uses to attract, convert, and keep clients coming back
- Simple changes to your website that make your ads way more effective
If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.
- Visit Lindsay's website and Google Ads resources
- Access Lindsay's mini course and guide for photographers
- Join The Consistency Club! Try your first month for just $1
Resources:
- New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
- Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
- Long-time listener? Leave a review!
319 episodes
Manage episode 464883943 series 2931302
Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?
That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.
In this episode, Lindsay breaks down:
- Why Google Ads are so underused in the photography industry (and why that’s a huge advantage for you)
- How she spends just $300/month and books out her calendar with dream clients
- The 3-part system she uses to attract, convert, and keep clients coming back
- Simple changes to your website that make your ads way more effective
If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.
- Visit Lindsay's website and Google Ads resources
- Access Lindsay's mini course and guide for photographers
- Join The Consistency Club! Try your first month for just $1
Resources:
- New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
- Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
- Long-time listener? Leave a review!
319 episodes
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