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302 - Google Ads for Photographers with Lindsay Herkert

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Manage episode 464883943 series 2931302
Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?

That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.

In this episode, Lindsay breaks down:

  • Why Google Ads are so underused in the photography industry (and why that’s a huge advantage for you)
  • How she spends just $300/month and books out her calendar with dream clients
  • The 3-part system she uses to attract, convert, and keep clients coming back
  • Simple changes to your website that make your ads way more effective

If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.

Resources:

  continue reading

319 episodes

Artwork
iconShare
 
Manage episode 464883943 series 2931302
Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they’re searching for a photographer?

That’s exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today’s guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.

In this episode, Lindsay breaks down:

  • Why Google Ads are so underused in the photography industry (and why that’s a huge advantage for you)
  • How she spends just $300/month and books out her calendar with dream clients
  • The 3-part system she uses to attract, convert, and keep clients coming back
  • Simple changes to your website that make your ads way more effective

If you’ve ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.

Resources:

  continue reading

319 episodes

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