The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
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Madison Wetherill Podcasts
Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and enc ...
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If you're a working mom juggling mom life, work life, fill in the blank life, this podcast is for you. Join host and working mom of four, Marisa Lonic, each week as she provides a mix of tips, motivation, and fun. Alongside variety of incredible guests, Marisa tackles topics like overwhelm, mom guilt, exhaustion, and swaps them out for big dreams, belly laughs, and productivity tips that actually fit into your busy AF mom life. We'll help you slay the day as a working mom, whether that means ...
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457: Meal Planning for Busy Moms: Eliminating the Stress of Cooking with Madison Wetherill
45:19
45:19
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45:19This week on The Heart & Hustle Podcast, Evie and Lindsey chat with the inspiring Madison Wetherill, the creative force behind "Cook at Home Mom", a food blog helping busy women and moms simplify healthy eating without losing their sanity. Madison dives into the real-life rhythms of meal planning, finding variety for picky eaters, and creating fami…
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Thriving Through the Holidays: Ditch Diet Culture with Carrie Lupoli
38:53
38:53
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38:53The holidays are supposed to be joyful, but for so many women, they bring stress, guilt, and a cycle of overindulgence followed by restriction. What if this year could be different? In this episode of the Mama Work It podcast, I’m joined by Carrie Lupoli, certified nutritionist, speaker, educator, and founder of Disruptive Nutrition and the Diet Di…
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458: Spoiler alert, Hustle Culture lied to us?! How our view of success has evolved over the years.
34:19
34:19
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34:19What does success really mean to you? In this heart-to-heart conversation, Evie McLeod and Lindsay Roman take listeners on a candid journey through their evolving definitions of success, from childhood dreams of fame and red carpets to the deeper fulfillment of faith, family, and freedom. With raw honesty, laughter, and a few hilarious stories (inc…
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Monique Volz On Reinventing Ambitious Kitchen Over 14 Years
49:12
49:12
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49:12Creating with purpose in a changing digital world, behind-the-scenes of running Ambitious Kitchen for 14 years, and managing burnout with Monique Volz. ----- Welcome to episode 544 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Monique Volz from Ambitious Kitchen. Monique Volz On Reinventing Ambitious Kitchen Over 14 Ye…
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🎙️ Episode 200 — Ambitious Mom Lessons Learned Can you believe it, mama? We’ve hit 200 episodes! 🥳 When I launched the Mama Work It Podcast back in January 2021, I had no idea how many incredible conversations, lessons, and stories would unfold. Over nearly five years, I’ve had the honor of connecting with some truly inspiring guests—moms, experts,…
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Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026
37:23
37:23
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37:23The future of search, using the exposure effect to build trust, and adapting your content strategy for 2026. ----- Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest…
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Managing Migraines and Motherhood with Julienne Verdi
28:32
28:32
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28:32Living with chronic illness while raising kids and pursuing ambitious professional goals is no easy task. This week on the Mama Work It podcast, I’m joined by Julienne Verdi, Executive Director of the Alliance for Headache Disorders Advocacy (AHDA) and The Headache Alliance, who is doing just that—and making history along the way. Julienne’s path f…
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Scaling a Team and Reaching 2 Million Monthly Pageviews with Isabel Orozco-Moore from Isabel Eats
1:06:01
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1:06:01Embracing slow and steady growth, scaling a food blog without losing joy or balance, and hiring team members with Isabel Orozco-Moore from Isabel Eats. ----- Welcome to episode 542 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore. Scaling a Team and Reaching 2 Million Monthly Pageviews In this episode,…
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Get ready for a behind-the-scenes masterclass in Instagram Bio strategy with Evie + Lindsey! In this episode, the girls do something they've never done before, a live Instagram bio audit straight from listener submissions. They break down what makes a bio pop, how to optimize your name field for search, the power of clear calls-to-action, and how t…
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ByHeart, Mom Guilt, and Redefining Infant Formula with Mia Funt
30:43
30:43
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30:43Feeding our babies should feel empowering, not overwhelming. Yet so many moms face guilt, confusion, and frustration when it comes to infant formula. In this episode of the Mama Work It podcast, I’m joined by Mia Funt, Co-Founder and President of ByHeart—the first new U.S.-based infant formula manufacturer in more than 15 years. A mom of three hers…
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Unlearn Everything You Think You Know About Working With Brands with Justin Moore
48:25
48:25
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48:25In this episode: If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will challenge everything you think you know about working with brands. Justin Moore has facilitated over $5 million in brand partnerships and he shares why direct brand relationships can be more profitable…
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455: Adopting Their Daughter - The Miraculous God Story of Overcoming Impossible Odds with Colton & Cheyenne Lowe
1:12:09
1:12:09
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1:12:09In this incredibly moving episode of The Heart & Hustle Podcast, Evie and Lindsey welcome back Cheyenne and Colton Lowe for part two of their miraculous adoption story, one that began years ago when they first shared their heart for growing their family through adoption. This time, they open up about the faith-filled, tear-streaked, God-ordained jo…
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Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive
1:16:22
1:16:22
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1:16:22The future of AI, leveraging custom GPTs, and the importance of personal branding with Trey Griffin from Raptive. ----- Welcome to episode 541 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Trey Griffin from Raptive. Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive In this episode, …
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Hey mamas—get ready to dream big! ✨ In this episode of the Mama Work It Podcast, we’re diving into one of my favorite topics: vision boards and manifestation practices. This isn’t just “woo woo” magic—this is about using visuals, intention, and small aligned actions to call in the life you want. And yes, it works (I’ve got some wild success stories…
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In this episode: If you've ever struggled with working ON your business instead of in it, you may need to get back into a CEO mindset. Sometimes we can look back on the last month, quarter, or even the year to date and wonder why we haven't achieved as much as we set out to. It's so easy to slip into an employee mindset without even noticing. So if…
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454: Wedding Day Checklist for Photographers
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44:58Calling all wedding photographers! Ever had that "oh-no-did-I-forget-my-SD-cards?" panic the morning of a wedding? Today, Evie and Lindsey are saving your sanity with the ultimate wedding day checklist. They're walking you through everything, from what to prep the week before (hello, weather check and client emails!), how to charge, pack, and hydra…
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Authenticity, AI, and Audience Connection with Stephanie Woodin from Raptive
47:28
47:28
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47:28Building relationships with your audience, thriving as a content creator in a crowded market, and adapting to AI with Stephanie Woodin from Raptive. Welcome to episode 540 of The Food Blogger Pro Podcast! This is the first episode of Can't Be Automated: A Raptive Series on Scaling, Standing Out, and Staying Human. To kick-off the series, Bjork inte…
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From Ninja Turtles to Ancientz and Raising Kids in Between with Howard "Quiggly" Chang
34:56
34:56
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34:56By Marisa Lonic and Howard "Quiggly" Chang
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Why Your Welcome Email Sequence Is Your Secret Weapon Against AI (And How to Build One That Actually Works) with Allea Grummert
41:05
41:05
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41:05In this episode: If you've been treating your welcome email sequence like an afterthought—something you'll "get to eventually"—I have news for you: you're missing out on the single best opportunity to build real connection with your subscribers. In a world where AI-generated content is everywhere and food bloggers are competing for attention like n…
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453: Breaking the Wedding Videography Mold; How to Craft Unique Wedding Films with Roma Vera Films
1:01:15
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1:01:15On today's episode of The Heart & Hustle Podcast, Evie and Lindsay sit down with the insanely talented filmmaking duo Roma and Vera. Roma and Vera are married creatives who left Russia, rebuilt their business from scratch in Spain, and are now capturing breathtaking, emotion-filled wedding films all over the world. From shooting their first America…
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The Journey to $100k as a Content Creator with Johnny Brunet
44:53
44:53
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44:53Niching down, the power of a simple sales funnel, and preventing burnout with Johnny Brunet. ----- Welcome to episode 539 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Johnny Brunet. The Journey to $100k as a Content Creator with Johnny Brunet Johnny Brunet's story is proof that a pandemic pivot can lead to major succe…
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Be Happy Like Your Life Depends On It with Karen Salmansohn
34:35
34:35
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34:35Are you living fully—or just going through the motions? In this episode of the Mama Work It podcast, I sit down with Karen Salmansohn, best-selling author, Behavioral Change Expert, and founder of NotSalmon.com, where over 1.5 million followers turn for science-based strategies on happiness and fulfillment. With more than two million books and cour…
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How Jessica Robinson Built a Profitable Food Brand Without SEO
57:18
57:18
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57:18Leveraging Facebook for monetization and audience growth, leaning into short-form video, and creating relatable content with Jessica Robinson from A Farm Girl's Kitchen. ----- Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl's Kitchen. How Jessica Robinson Built a Pr…
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452: How to Prepare for a Profitable Maternity Leave as a Female Entrepreneur
43:53
43:53
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43:53Navigating maternity leave as a business owner doesn't have to mean choosing between your baby and your bank account. In this episode, Evie and Lindsey get real about how to plan for a profitable maternity leave without burning yourself out before, or after the baby arrives. From mapping out your timeline and building in buffer space, to knowing yo…
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Gratitude isn’t just about saying thank you—it’s about cultivating a mindset of appreciation for the little things, the big things, and everything in between. When we practice gratitude as parents, we model a powerful life skill for our kids: one that builds empathy, resilience, joy, and connection. In this solo episode of the Mama Work It Podcast,…
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Streamline Everything from Keyword Research to Content Repurposing Using AI with Aleka Shunk
36:32
36:32
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36:32In this episode: AI tools have revolutionized content creation workflows, but many bloggers still struggle with how to implement them effectively without losing their authentic voice. Aleka, creator of Learn with Aleka, shares her five-stage framework for using AI tools like ChatGPT and Claude to streamline everything from keyword research to conte…
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Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand
57:39
57:39
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57:39How to identify AI-generated food content, optimize email opt-ins, and build a personal brand with Emily Walker and Bjork Ostrom. ----- Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we…
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451: Is the Client REALLY Always Right? Building a Compassion Led Client Experience with Noelle of The Artist Edit
1:01:29
1:01:29
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1:01:29On this week's episode of The Heart & Hustle Podcast, we're sitting down with Noelle — powerhouse bridal beauty entrepreneur, content creator, and co-owner of a thriving St. Louis makeup studio. From a viral TikTok video to leading a 12-person team, Noelle opens up about what it really takes to build a business that's rooted in compassion, client e…
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We don’t often get to hear the father’s perspective on the Mama Work It Podcast—and today, we’re changing that. I’m joined by Chris Rodack, founder of Rising Father, creator of the Men of Fire transformation program, and host of The Rising Father Podcast. Chris is a husband, dad of two, and former music teacher who completely transformed his life—s…
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In this episode: Q4 is about to bring you the biggest influx of new visitors all year. These aren't your regular readers - they're people discovering you for the first time through holiday recipe searches. This is your chance to turn one-time visitors into loyal followers, but only if your personal brand is ready to shine. Today we're talking about…
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450: DSLR vs. Mirrorless - Which One Makes You a Legit Photographer??
1:00:35
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1:00:35On today's episode of The Heart & Hustle Podcast, Evie and Lindsay dive headfirst into one of the hottest debates in the photography world: DSLR vs. Mirrorless. Over the past few years, mirrorless cameras have taken the industry by storm, sparking endless chatter about whether it's time to ditch the trusty DSLR or stick with what you know. The girl…
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The Journey to Reaching 30 Million Views a Month with Jeanine Donofrio of Love & Lemons
55:20
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55:20Navigating burnout, creating unique content, and running a blog with 30 million monthly pageviews with Jeanine Donofrio from Love & Lemons. ----- Welcome to episode 536 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeanine Donofrio from Love & Lemons. The Journey to Reaching 30 Million Views a Month In this episode, Bj…
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Turning Picky Eaters into Everything Eaters with Madison Wetherill
32:08
32:08
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32:08Mealtime battles with picky eaters? You’re not alone! In this episode of the Mama Work It Podcast, I sit down with Madison Wetherill, mom of three boys and the creator of Cook at Home Mom, to talk about practical, stress-free strategies for raising adventurous eaters. Madison shares her journey as a mom and food blogger, why picky eating affects so…
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449: Why You May Be Feeling Exhausted in Life: Surrendering Control with Tara Sun
1:02:37
1:02:37
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1:02:37On this week's episode of The Heart & Hustle Podcast, we sit down with the radiant Tara Sun. Tara is an incredible author, podcaster, wife, and mom of two, whose journey of faith and entrepreneurship is nothing short of inspiring. Tara shares her powerful story of surrender: from being diagnosed with a chronic illness as a teen, to discovering God'…
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Branding, Blogging, and Q4: How to Stand Out Online with Madison Wetherill
57:54
57:54
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57:54Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios. ----- Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyful…
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We’re back for Season 6 of the Mama Work It Podcast! After a much-needed break (and a big international trip—my first since becoming a mom!), I’m diving into a topic that has been front and center for me lately: identity shifts in motherhood. Motherhood changes us in so many ways, and while some of those shifts feel natural, others can leave us fee…
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448: The Power of Saying No - Setting Boundaries for Sustainable Success
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41:25In today's episode of The Heart & Hustle Podcast, Evie and Lindsey are diving into the magic of learning to say NO — because boundaries are the secret sauce to building a business and life you actually love! From shaking off hustle-culture guilt to spotting those red-flag moments when a "yes" will drain your energy, the girls get honest, funny, and…
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From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski
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59:40Leveraging social media to grow your audience and building a community through your website with Danny Dobrzenski from Cooking in the Yard. ----- Welcome to episode 534 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danny Dobrzenski from Cooking in the Yard. From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski …
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Building a Creative Life Beyond the Metrics with Sabrina Loyer
1:05:26
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1:05:26Reconnecting with creativity, redefining success as a creator, and creating without burnout or comparison with Sabrina Loyer. ----- Welcome to episode 533 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sabrina Loyer. Building a Creative Life Beyond the Metrics In this episode, we're chatting with Sabrina Loyer about wha…
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447: How to Find & Cultivate Good Friends in Adulthood Especially in Seasons of Heartbreak with Toni Collier
57:34
57:34
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57:34In today's episode of The Heart & Hustle Podcast, we welcome back the powerhouse herself — Toni Collier! If you've ever felt like you're too broken, too betrayed, or too worn down to keep going, this conversation will remind you that you're not alone. Toni opens up about one of the hardest seasons of her life and how it inspired her brand-new book,…
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Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication
52:21
52:21
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52:21The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom. ----- Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we're doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogg…
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446: Lindsey & Evie Audit YOUR Inquiry Response Emails
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59:50Today on The Heart & Hustle Podcast, Evie and Lindsey are diving deep into one of the most overlooked yet make-or-break parts of your client experience: your initial inquiry response email. If you've ever hit "send" on your first reply and wondered if you sounded too stiff, too generic, or maybe too much like a dating profile (yep, they said it!), …
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445: Your Guide to Breaking Into the Luxury Wedding Market with Manda Worthington
1:13:07
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1:13:07Ever dreamt of breaking into the luxury wedding market but felt like it's an exclusive club with no map? This week, Evie and Lindsey are joined by Manda Worthington, luxury wedding planner and designer, who's pulling back the curtain on what it really takes to get booked at the top tier — and keep those dream clients coming back for more. Manda doe…
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Mastering Digital Products and Meta Ads with Tammy Overhoff
1:11:35
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1:11:35Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has re…
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How to Personalize AI for Better Content with Aleka Shunk
59:11
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59:11Leveraging AI to be a more efficient content creator and the role of keywords in today's SEO landscape with Aleka Shunk. ----- Welcome to episode 530 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Aleka's Get Together and Keywords with Aleka. She also happens to be one of our FBP experts! How to Persona…
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444: How to Support a Friend Going Through a Miscarriage
59:56
59:56
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59:56In this powerful and deeply personal episode of The Heart and Hustle Podcast, your favorite besties get raw and real about one of the most sensitive topics a friend can face: supporting someone through a miscarriage. Whether you've been there yourself or simply want to show up well for a friend who's hurting, we're giving you the no-BS guide to bei…
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Streamlining Your Photoshoots with Melodee Fiske
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44:58In this episode: Ever feel like you're spending way too much time styling and editing your food photos, only to end up with images you aren't thrilled with? Today I'm talking with Melodee Fiske from Pretty Focused, and she's completely changing the game when it comes to food photography for bloggers. You'll learn if you're spending too much time ed…
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443: How This Wedding Filmmaker Turned His Passion for Storytelling into a Multi-Faceted Youtube Brand with Eric Floberg
1:09:10
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1:09:10Ever wondered what happens when a high school teacher swaps textbooks for a camera and turns weddings into cinematic art? This week on the Heart and Hustle Podcast, Lindsey and Evie sit down with filmmaker, photographer, YouTuber, and all-around creative powerhouse Eric Floberg. Get ready to dive deep into storytelling, sustainability, and diversif…
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How Editing Can Transform Your Food Photography with Roberta Dall'Alba
1:03:14
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1:03:14Editing more efficiently in Lightroom, using AI thoughtfully in your food photography, and developing a visual aesthetic that's uniquely yours with Roberta Dall'Alba. ----- Welcome to episode 529 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Roberta Dall'Alba. In this podcast interview, Bjork and Roberta discuss the im…
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3 Branding Mistakes That Are Holding You Back
25:12
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25:12In this episode: If you feel like you're doing everything right, you're posting consistently, you're optimizing your blog posts for SEO, you're engaging on social media and building your email list, but you're not seeing your brand grow, this episode is for you. The real difference between staying stuck and growth is actually more about your person…
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