Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

303 - Planning Predictable Leads with Rachel Traxler

27:07
 
Share
 

Manage episode 466061568 series 2931302
Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Generating leads for your photography business can feel like a full-time job. You put yourself out there, cross your fingers, and hope the inquiries roll in—but what happens when they don’t? That’s where a smart, strategic approach to lead generation makes all the difference.

This week, I’m talking with photographer, business coach, and Gold Biz Podcast host Rachel Traxler about how she approaches lead generation intentionally—not just throwing things at the wall to see what sticks. Rachel breaks down how different types of buyers make decisions, why understanding that matters, and how to create marketing content that speaks to the right clients at the right time.

In this episode, we cover:

  • The three different types of buyers and what actually gets them to book
  • Why your leads might be dropping off—and how to fix it
  • How to speed up the booking process (without feeling salesy)
  • Rachel’s favorite ways to create a steady stream of inquiries

If you want to bring in more predictable leads—and convert more of them into paying clients—this episode is for you!

Links:

Resources:

  continue reading

321 episodes

Artwork
iconShare
 
Manage episode 466061568 series 2931302
Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Generating leads for your photography business can feel like a full-time job. You put yourself out there, cross your fingers, and hope the inquiries roll in—but what happens when they don’t? That’s where a smart, strategic approach to lead generation makes all the difference.

This week, I’m talking with photographer, business coach, and Gold Biz Podcast host Rachel Traxler about how she approaches lead generation intentionally—not just throwing things at the wall to see what sticks. Rachel breaks down how different types of buyers make decisions, why understanding that matters, and how to create marketing content that speaks to the right clients at the right time.

In this episode, we cover:

  • The three different types of buyers and what actually gets them to book
  • Why your leads might be dropping off—and how to fix it
  • How to speed up the booking process (without feeling salesy)
  • Rachel’s favorite ways to create a steady stream of inquiries

If you want to bring in more predictable leads—and convert more of them into paying clients—this episode is for you!

Links:

Resources:

  continue reading

321 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play